Take the Brand Personality Quiz

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Quiz Questions

1.
On a Sunday morning, your brand is...
- A.
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  Doing the Times crossword puzzle over coffee and toast.
- B.
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  Wrapped in an anxiety blanket binging Euphoria.
- C.
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  In nature breathing deeply or stretching thoughtfully.
- D.
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  At brunch with its besties.
- E.
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  Indulging in a day of pampering.
- F.
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  At an estate sale hunting for a weird lamp.
2.
The playlist on rotation most often in your office is...
- A.
  Adele, Sam Cooke, or Phoebe Bridgers.
- B.
  Whatever mood we're feeling—some days Tupac, some days Chopin.
- C.
  Something fun, but not too distracting, like Fleetwood Mac or Radiohead.
- D.
  "Classical for Studying"
- E.
  Custom-made and password-protected.
- F.
  A lo-fi aesthetic playlist on Spotify.
3.
Your brand's strong suit is its...
- A.
  Individuality and creativity.
- B.
  Prestige and desirability—we're a club everyone wants access to.
- C.
  Ability to inspire, motivate, and make people feel seen.
- D.
  Ease in connecting with people from all backgrounds.
- E.
  Ability to keep a finger on culture's ever-changing pulse.
- F.
  Experience and reliability.
4.
What's your brand's idea of a style staple?
- A.
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  A black blazer: it works with and elevates everything.
- B.
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  Why pick one? More is more.
- C.
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  The construct of "personal style" is dead. My brand wears what it wants when it wants to.
- D.
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  A nice black leather bag or wallet is completely timeless.
- E.
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  A cozy sweater gifted from a loved one.
- F.
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  A good pair of jeans. Always.
5.
Which brand's tagline or slogan do you like the best?
- A.
  "A diamond is forever." - De Beers
- B.
  "Like a good neighbor, State Farm is there." - State Farm
- C.
  "There are some things money can't buy. For everything else, there's MasterCard." - MasterCard
- D.
  "Think outside the bun." - Taco Bell
- E.
  "All ages. All races. All sexes." - M.A.C makeup
- F.
  "All the News That's Fit to Print" - New York Times
6.
In terms of perception, worst-case scenario is your brand sounding...
- A.
  Unprofessional or unqualified.
- B.
  Irrelevant or cringey.
- C.
  Unattainable or cold.
- D.
  Insincere or shallow.
- E.
  Tacky or average.
- F.
  Basic or trendy.
7.
What's your brand's pick for movie night?
- A.
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  The Breakfast Club
- B.
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  Casablanca
- C.
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  Lady Bird
- D.
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  Romeo + Juliet (Leo's version)
- E.
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  Pride and Prejudice (Keira's version)
- F.
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  The Thomas Crown Affair (McQueen's version)
8.
Select the version of the following phrase that feels most on-brand to you: "Our product is selling quickly."
- A.
  "Sit tight! Restock coming ASAP."
- B.
  "Our exceptional product will be available again on September 1st."
- C.
  "The way we thought we ordered enough for y'all 🤡"
- D.
  "This one’s sure to sell out again…best to grab yours now!"
- E.
  "The reviews speak for themselves: our product is changing lives."
- F.
  "Call us Ben Affleck, 'cause this drop is officially gone, girl."
9.
Which famous quote is your brand's pick?
- A.
  “If you're always trying to be normal you'll never know how amazing you can be.” - Maya Angelou
- B.
  “You define your own life. Don’t let other people write your script.” - Oprah Winfrey
- C.
  "I never dreamed about success. I worked for it." - Esteé Lauder
- D.
  "Luxury is in each detail." - Hubert de Givenchy
- E.
  "ABCDEFG I have to go" - Kourtney Kardashian
- F.
  “I just make it my business to get along with people so I can have fun. It’s that simple.” - Betty White
10.
Which celebrity would your brand most like to have lunch with?
- A.
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  Frank Ocean
- B.
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  Bretman Rock
- C.
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  The Clooneys
- D.
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  Lizzo
- E.
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  Modern-day Drew Barrymore
- F.
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  Michelle Obama
11.
What is your brand most likely to wait hours in line for?
- A.
  A meet-and-greet with Brené Brown.
- B.
  Tickets to its favorite band reuniting after a decade.
- C.
  My brand doesn't typically wait for things.
- D.
  Seems like a lot of time to waste on something that will probably be available to everyone in a week.
- E.
  A Keanu Reeves retrospective exhibit.
- F.
  Prime GA pit positioning at BTS.
12.
When brands are cheeky, witty, or punny in marketing, I...
- A.
  Get secondhand embarrassment.
- B.
  Am more likely to remember them.
13.
What's your brand most likely to do about its crush?
- A.
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  Make them a mixtape.
- B.
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  Schedule a coffee date to let them know.
- C.
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  Listen to some sappy love songs and journal about it.
- D.
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  Be patient–your brand’s feelings of love don’t often go unrequited.
- E.
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  Post a cute Instagram story and hope for the best.
- F.
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  Gush to its friends about it over drinks.

Quiz Outcomes

1.
PROFESSIONAL
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Where business is concerned, professionalism is the vibe that started it all. It’s the towering figure to which our burgeoning companies look for guidance and the stern, soothing voice of reason. Professional is classic. Timeless.Your brand’s professional voice is the equivalent of a clean white button-up, a remastered Vivaldi compilation, or an aged marble foyer in a historic building. On chilly fall days, its idea of going casual includes a shawl-collar cardigan with suede elbow patches. It works because it’s a statement: “We’re not here for tomfoolery. We know exactly what we’re doing.”When it comes to the voice of your brand, you tend to err on the side of Diane Keaton in the first 20 minutes of Baby Boom. You’re about clean, clear, and concise communication at all times. You’ve no use for emojis or descriptive prose, and your audience certainly hasn’t the time to sort through nonsense. You connect with competence, and you strengthen client relationships by providing precisely what they need.But regardless of the kinship you feel to Forbes or Oracle, never forget that a little earnestness is always advisable. Your knowledge and experience are critical to success, but you’re still a warm body, and it’s good to let your audience know as much. Sincerity and competence can peacefully coexist, we promise.“PowerPoints are the peacocks of the business world… all show, no meat.” —Dwight Kurt SchruteBrands with a professional voice:New York TimesGoogleDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand to find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point. A glimpse of possibility.
2.
YOUTHFUL
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If the marketing world is an old-timey ship, the internet is the north star that keeps it on course. And who runs the internet? Gen Z. You know that in this cultural economy of the ever-online, to become cringey, cheugy, or–you hate to see it–canceled is a death sentence, and to stay ahead of the pack you have to dance through the minefield that is online culture and make it look effortless.To reference a celeb who's fallen to the wrong side of history or attempt a TikTok trend a week too late? It’s giving very much desperate Millennial. Voice-wise, you want to keep things very casual with your customers. Punctuation is optional and capitalization is actually kind of a 🚩. You keep sentences short and business talk brief (bc boring). You’re down for emoji usage, but you also know that their meaning is fickle (as witnessed with the great downfall of 😂 in 2020–RIP), so every pixelated pic must be placed with great care. If you're going to adhere to one rule of youth online culture, make it their first: thou must never try too hard. “How do you do, fellow kids?” - Steve Buscemi with skateboard memeBrands with a youthful voice: Parade underwear's InstagramNetflix's InstagramDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand to find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point. A glimpse of possibility.
3.
HEARTFELT
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Think about it: what’s more personal—more intensely sincere and frightening—than deciding to start a company of your own? To utter aloud, “Here, world, are my goods and services…might they be of use to you?” What could possibly be more heartfelt than that, we ask. Your robe is wide open.Building trust with your audience is at the tip-top of your priority list. You want to motivate and inspire, and your preferred method of doing so includes a warm and personal tone, shooting-star and raised-hands emojis, and use of the phrase “feeling seen” in copious amounts.Honor, intention, authenticity…such is the nourishment of your brand’s voice. Down time would probably find it penning a thoughtful note to a friend (in cursive) or listening to its favorite Linda Ronstadt album again. Maybe a weekend wellness retreat to the remote deserts of the American Southwest.Sure, leads are great, but you’re here for the emotion of it all. Your brand’s desire to connect is a beautiful thing…just be sure you are earnest in your efforts and backing up that “heart” piece with clarity and know-how in your field. Connection is perfection, but it’s got to have direction.“What the world needs now is love, sweet love. It’s the only thing that there’s just too little of.”  —Jackie DeShannonBrands with a heartfelt voice:DoveNikeDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand to find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point. A glimpse of possibility.
4.
UNIQUE
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Your brand has a personality all its own, so it’s more concerned with expressing its individuality and showing off its unique style than comforming to any preconceived notions of what it ought to look like (good news!—that’s a big part of what attracts people of all demographics to you). Your product speaks for itself, so you like to think of your brand’s voice and online presence as the icing on the cake—that extra bit of sweetness that adds a delicious punch to something that was already pretty great on its own. It knows that deep down it’s got the goods, so it doesn’t need to take itself so seriously. Your brand doesn’t strive to sit at the “cool kids’ table”—it creates its own table where anyone can be themselves (and, inevitably, it looks like so much fun that the cool kids end up wanting to sit there, anyway). It figures there’s enough stuffy stuff in the world, so why not add something a little more interesting? When it comes to interacting with your people, there’s no formula—you’ll use whatever means you’re feeling that day. Emojis? Sure. Obscure movie references or song lyrics? Why not? You are not for everyone, and you're perfectly okay with that. Your brand is comfortable in its own skill and confident in its tastes and style, meaning it’s not afraid of not getting enough “likes.” Likes are temporary. A vibe is forever. “When the going gets weird, the weird turn pro.” - Hunter S. Thompson Brands with a unique voice: VacationWashington Post's TikTokDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand to find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point. A glimpse of possibility.
5.
RELATABLE
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Your brand’s voice can be summed up in widely-used colloquialisms and memes that appeal to the masses (see: flaming Elmo, confused math lady, Chrissy Teigen awkward face, etc.). Placed in a room full of strangers, odds are it would try to find the nearest dog and settle in for some snugs. On karaoke night, it would probably pick “Living on a Prayer” or “Shoop” (both good calls).Your relatability to your audience is an unquestionable asset. Though we’re 7.7 billion individuals on this planet, there are universal truths—joys, desires, failures—that keep us all bound to one another in some small way. Binging Netflix. The miracle that was Betty White. Tripping as you cross a busy street. We’re drawn to that which is relatable, and your brand is hitting the mark. High five emoji to you! Voice-wise, you lean heavily toward comfortable and casual language because you don’t see the sense in trying to be something you’re not. Your language engages your audience, sometimes very directly with questions, and you’re happy to respond to every last comment with a genuine “OMG, totally!” Just remember that where your product/service is concerned, you are the authority in the room…best to ensure it's reflected in your voice to lend a bit of crowd confidence.“I'm gettin' tired of your shit. You don't never buy me nothin'.” —Erykah BaduBrands with a relatable voice:MailchimpOur Place instagramDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand, and we'll find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point...a glimpse of possibility.
6.
EXCLUSIVE
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With a brand as exceptional as yours, there’s little reason to gloat. Your ideal client is accustomed to a certain lifestyle and level of service, and you’ve tailored your voice and image to match it seamlessly. Your voice is elevated, timeless, and without complication.Details are everything, and your words are chosen with intention—refined, confident, well-crafted, and stylish, they mirror the tenets upon which your business was built. You want your readers to feel as though they’ve just been welcomed into a very exclusive, very comfortable club: High-backed chairs and chandeliers, coupe glasses and bottle service. You aim to entice but won’t show your entire hand—they’ll have to come a little closer to get the full experience.There is a definitive air of sophistication in your interactions, but you never want to come off as unattainable–after all, you’d like your brand to be one that everyone strives to attain. Yours is the luxury vehicle with just as many praiseworthy features under the hood as on the outside. Walking the walk is entirely different than talking the talk, and you’ll need to be able to do both with aplomb."Do you like luxury? Do you enjoy fine things? Silks? Furs? Fine exotic woods?" - Dr. Richard Laverne, Saturday Night LiveBrands with an exclusive voice: Tiffany & Co.Mercedes-BenzDisclaimer: Don’t worry if you feel the description above doesn’t quite fit right–or that maybe you fall somewhere in between genres. That’s where Copy That comes in! We have an in-depth process to talk through the past, present, and future of your brand to find a voice that’s perfectly tailored to it. Really, think of this as a fun jumping-off point. A glimpse of possibility.

Take the Brand Personality Quiz

It's your first-impression maker, your customer connector, and your antennae to the outside world. So, what would you like your brand's voice to say?

Quiz Questions

Quiz Outcomes