Facebook marketing is difficult because posts don’t last very long as newsfeeds are quickly filled up with content from all sorts of brands and friends vying for attention. In order to be successful you have to create content frequently and that content must grab attention and get shared so the reach goes beyond just a fleeting minute.
To help accomplish those things, I’ve put together a list of 10 Facebook-friendly content pieces you can use that take 10 minutes or less to build and post.
You’ve seen these on Facebook, which is a clear indication that they work. The personality quiz has been around for a long time and it keeps striking a chord with people (in a good way). Now brands are getting involved and creating their own personality quizzes and posting them to Facebook to increase engagement and grow their email lists.
Everyone loves quizzes
They’re undeniably fun, and there’s actually a lot of scientific reasons why people like to take and share quizzes, most of which have to do with how narcissistic people are (we like to talk about ourselves and share things about ourselves). See the question below, where the quiz asks people what they think summer smells like, which gives people an opportunity to state their opinion, which everyone loves to do.
How to run a quiz
Quizzes are simple if you let them be. Basically what you want to do is emulate the quizzes that you’ve seen on Facebook, or in magazines in the past. Then use a tool like Interact (which is free) to create the personality quiz and post it to Facebook. The key is to not over-think it and to make the quiz fun rather than business-focused.
You’ll get people interested in your brand naturally if they take a quiz from you that they enjoy, much more so than if you try to do a quiz like “How much do you know about sales strategy?” if you’re selling sales strategy – people will see right through that. Rather, do something like “Which Salesperson Character From a Movie are You Most Like?” which is much more enjoyable.
Check out the Personality Quiz Tool to make a quiz for free
This one is classic, and has yet to lose its appeal. It’s not complicated, we’re willing to go to some effort at the possibility of getting something for free. That’s only natural. The best part is that putting together a giveaway can be really quick, and you can let people gain additional entries by sharing the giveaway, which adds a natural viral element.
How to run an effective Giveaway:
Giveaways can work extremely well for growing your email list and getting engagement on Facebook. There are a few keys to running one that works.
1. Give something away that matters to your audience. For example, giving away an ipad to your audience of retail customers might have some appeal, but giving away an exclusive selection of next years’ product line is much more targeted towards the actual people who are your customers.
2. Let people enter by sharing. If you want the giveaway to go beyond just your initial customer base, you’ll want to let people gain additional entries by sharing on various social networks and by email.
Check out the Giveaway Tool to Create a Giveaway for Free
Any time you can get users involved you’re winning with social marketing. Plus a photo contest keeps people coming back to see how their submitted image is doing. These days everyone wants to be a photographer, and it appeals to our sense of competition to want to be the best, so a Photo Contest is the perfect fit for Facebook (since it’s basically just a giant popularity contest anyways).
How to run a Facebook Photo Contest
There are two ways you can run a photo contest on Facebook.
1. The quick and dirty way. Come up with a hashtag that’s unique to your photo contest and ask people to post photos with the hashtag in the caption of the post. Then choose a photo by searching for that hashtag on Facebook and selecting a photo to win the contest.
2. The cleaner but more expensive way. Use a tool like Votigo to let people submit a photo. The benefit of doing it this way is that the tool will have a built-in voting system, so you can let your audience choose the winner by voting and get more involvement that way. I’d recommend running the giveaway either in a Facebook tab, or on your site and link to it from Facebook.
Check out the Votigo Photo Contest Tool to create a contest for Facebook
Similar to a Photo contest with a little less involvement and a lot less cost. Simply find a fun picture and post it, asking people to write the best caption. This one works really well with whatever trend is happening in the media at the moment. For example, here are a few things that happened in 2016 that would work.
How to run a caption contest:
The main challenge for running a caption contest is finding good pictures. This takes social awareness. The best thing to do is follow news sites and socially relevant blogs to see what they’re talking about. If you get it right and find something socially relevant at the time that is also controversial then you’ll get people to engage and write a caption.
You can actually run polls right inside of Facebook, or use a polling tool for more advanced options. The real draw with polls is that you can see how other people are voting. For example, the poll below from Starbucks shows how many people order their drink in each manner, and right after you vote you can see what category you fall into.
How to run a poll:
There are two methods for running a poll, one simple and quick, the other more complex and in-depth but potentially costing money.
1. Just use the Facebook polling tool.
Here’s a Dummies guide on how to do it. Polls are basically the same as any other status update you’d run, and don’t take any longer to put together. However, the poll will be super limited and look exactly like the one above.
2. Use a more advanced setup.
You can run something more visually appealing with advanced options and potentially even list-building features if you sign up for a service and pay for it. However, the downside is that Facebook doesn’t allow other products to live right inside the newsfeed so people will have to click through to your website to vote and see results.
Facebook Live Poll
This is a new one for 2016 that may or may not be around very long – we’ll see what Facebook decides to do with it. For now, people are using Facebook’s live streaming functionality (Facebook Live), to create polls where your audience can vote by reacting to the post. Then you end up with something like what’s pictured below where people can vote on the best Christmas movie by reacting with the “love” “angry” reactions, etc.
How to run a Facebook live Poll:
Currently there’s not a reputable option for creating Facebook live polls. Most people are throwing them together using some convoluted methods. Interact is working on a tool that lets you put together a Facebook Live Poll quickly and without programming, but it’s still in the works so keep in touch for that.
There’s something really powerful about sharing stories of your customers and how your product has helped to make their lives easier or how you’ve helped grow their businesses or how they just enjoy using what you sell. Plus people just naturally connect with stories because we can see ourselves in them, so they tend to perform better.
How to put together a customer story:
The best customer stories come straight from the experiences of your customers, which means actually picking up the phone and talking to the customer. Prepare a short list of questions beforehand, but then let the conversation progress naturally. Post the conversation as a blog post (with the customers’ approval of course), then share that blog post to Facebook.
There is actually a lot of science behind why we like lists. Also, the list format is very mobile-friendly since the formatting is usually something like (image -> short description), which shows up nicely. It makes intuitive sense that lists are good content on Facebook, they play into the concept of what Facebook does for us as a distraction from our real lives and what’s actually in front of us. Lists are like a bunch of really short stories that only take a fleeting second of your attention, but all pieced together into one post.
How to put together a list:
The key to a good list is to make it different and eye-catching. The best lists I’ve seen recently are “10 Abandoned Places You Can (But Can’t) Visit Around the World” and “10 Reasons 2016 Was the Absolute Worst.” There’s actually a bunch of research on what makes a good list, and you can read through that, but the general rule is that you want the list to contain a lot of visually appealing elements, and also be timely relevant.
I’d recommend creating the list on your blog and typing it up/adding images there, then share the blog post to Facebook so people end up coming back to your site to see the list.
Re-share Top Content from Buzzsumo
This one’s for those days when you just can’t be creative. You can go to Buzzsumo and find the most shared content for any topic. Simply find a link that makes the most sense for your audience and share it to your page. Sometimes it’s best to just re-use what’s already interesting, and odds are most of your audience hasn’t seen the top content even if it is already popular.
How to do this:
Go to Buzzsumo, search for a topic you are thinking about sharing, and look at what has been popular, then share one of those links. If you don’t know what to begin searching for, start off with whatever news is happening in your industry right now, what’s new, what’s hot, and look at the types of posts that are up.
I have to be honest, this one hasn’t played out super well for me, but I spoke with someone from Weebly who does marketing over there and they mentioned that Facebook wants to get into Long-form content more so they are pushing the Notes feature and showing it more in newsfeeds, which could be advantageous if you’re blogging anyways. Also, since the notes are published straight to Facebook, you can boost them just like you would a blog post, but people can read the post and click through to your website directly, which takes out one middle step of clicking through to your website just to read the post.
Facebook Notes is just blogging on Facebook, except the posts are put up on your Page instead of on your URL.
How to blog using Facebook Notes:
On brand Facebook pages, click the Offer, Event + option when you are writing a status, this will open up a sub-menu where you can choose “Write a note” which will open up a full content editor just like WordPress, except when you publish it goes to a Facebook URL. The process is actually really quick, and it can open up a new element to your Facebook mix if you do find good success with it.
Hopefully these ideas spark something for you. My goal with this post is to give a small directory of quick concepts you can run with to keep your brand Facebook page fun and engaging. As Facebook continue updating their algorithm and pushing posts down more and more quickly, coming up with fresh concepts constantly is more important than ever. If you have additional ideas, feel free to share them in the comments below.