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Sometimes there is a quiz created that we just look at and say “wow, they really nailed it on that one.” The beauty of quizzes is how interactive and conversational they are, and when someone gets those things right, awesomeness ensues. I wanted to pick out some of the best quizzes I’ve seen and highlight them. I know I’ve learned from them and I hope you will too.
1. The Irish Post’s Quiz: I love this one for the sheer numbers it was able to capture. There are 175,000 people of Irish descent living in London, and 10,000 of them took this quiz. That kind of saturation can only mean the quiz was spot on in interactivity. Without getting super technical in dissecting the quiz, here are a few things that stood out as done right here.
- The tone is Irish: I’ve never been to Ireland, but I have been to London and met some Irish people there. When I was taking the Irish Post Quiz I felt as if I was in a London bar having a brisk conversation with an Irish person.
- The Results are Irish: I get a lovely readout at the end of the quiz written in a fully Irish tone. This description is accompanied by an appropriate image.
- The images are Irish: The quiz uses appropriate images that add to the copy and embellish in a nice way. They don’t use extraneous images or ones that don’t make sense in the quiz either.
Notice how I said Irish three times for emphasis? What I’ve seen is that consistency in a quiz is one of the best ways to create a memorable experience. Imagine talking to someone who seems to be jumping around in moods. For a second they are lively, then they are depressed, then lively again. This might be memorable, but in a bad way. However, if a person is distinctively Irish for example, that’s a memorable person to have a conversation with – in a good way.
2. Fuel Plus Protein Quiz: I enjoy this quiz because it exemplifies how quizzes can be used effectively in E-Commerce and brick and mortar stores. Fuel Plus sells various kinds of protein powders which are awesome (check them out here). They actually have a brick and mortar store as well. Chester, who owns the store, often has conversations with people in his shop about which kind of protein powder to get, so he made a quiz out of it.
In order to spice things up a little, he turned the quiz into “Which Kind of Protein Powder are You?” He then set up the quiz so the type of protein you get is equivalent to the one that’s right for you. There are a couple of things I really like about this quiz.
- There’s personality: Chester did a great job of making his quiz feel personal and fun. He’s had a lot of practice talking with his customers in real life, and he makes you feel comfortable and conversational with his quiz questions.
- It talks to you and makes you feel good: I’m not smart enough to know why I should get Blueberry Banana Chai instead of Chocolate protein powder, but regardless, I feel like I won when I see results like the one pictured below.
- The call to action is appropriate: Fuel Plus offers a 30% discount for your type of protein powder after taking the quiz. This is a coupon I would actually want to use, it’s both practical and personal.
3. Improvenet: Which Decade Does Your Home Belong in? Raise your hand if you truly enjoy working on your house! Okay, sometimes it can be fun, but in general adding shelves or planting flowers in the front yard are not at the top of your list for fun weekend activities. Improvenet is a site that deals with this issue. They help people with home improvement tips and home style tips.
Their quiz, which helps you place your home in history, is actually great fun. Here’s what I like about their quiz.
- They know the audience: Someone who is browsing for home repair tips is in the mindset of thinking about houses (why else would they be there). The quiz provides a fun distraction
- They integrate beauty: Houses are a canvas for designers to display beauty. Castles, palaces, bungalows, cabins, these are all places where design beauty can be found. Improvenet uses lots of beautiful images of houses to make their quiz visually appealing.
- They get the Shaq rule right: I did a little digging around other home improvement sites, and for the most part they are full of ads and affiliate links. The improvenet does have a call to action at the end, but it’s subtle. The Shaq rule says that all content should be 80% to entertain, 15% to inform, and 5% to sell, they nailed it with this quiz.
4. What should your rapper name be? From The Rooster. This quiz had us all dying here in the Interact office, it’s just downright hilarious. The Rooster is a general interest magazine based out of Colorado that has a satire type of voice to most of its writing. They created this rapper quiz, which entirely designed to poke fun at the over-the-top nature of rap culture.
Here are the things that make this quiz awesome and conversational.
- The questions come from your funniest friend: One of the quiz questions is “How many times have you been shot at?” this is a quiz out of Boulder, Colorado, I’ve been there, and you are not likely to be shot at in the city. Think of your goofiest friend, and the conversations you have with them, that’s how this quiz is written.
- The whole thing nails satire: My result rap name was “Lil’ Thug Nutta'” which I checked and it’s not a real name. I don’t claim to be an expert in satire writing, and I really couldn’t tell you what makes a good or bad satire, but I know The Rooster got it right.
5. “Which Famous Aggie are You?” from UC Davis. The education system is solely repsonsible for ruining the general perception of quizzes, and it’s up to Buzzfeed and Interact to make people believe quizzes are fun again. Thankfully, the associated students of UC Davis are on board with not making boring quizzes that have to do with school. They made a quiz to find out which famous Aggie you are.
Here are the things I like about this one.
- It does involve learning: I know I just said that education ruined quizzes because they were to focused on learning, but a quiz has to have some substance to stand on its own two feet. The UC Davis quiz is targeted towards their own students, who are interested in finding out which famous people went to their school.
- It categorizes for sharing: The results of the quiz are famous people – duh. Categorizing can be seen as diminutive, putting people in a group strips their individuality, but when you group people together based on a good thing, it’s no longer negative.
6. “Where Should You Live in Faquier County?” I like this one just because “Faquier” is a fun word to say 🙂 They really nailed it on this quiz, getting a raging discussion going among Faquier county residents about which part of the county they should live in.
— Lynne Richman Cox (@LynneRichmanCox) May 29, 2014
The Faquier quiz has been up for one day, and 2500 people have taken it. The population of Faquier county is only 65,000, a full 5% of the population of the county has taken the quiz already!
What I like about this quiz:
- It drove discussion: I’ve never been to Faquier county, but I grew up in a small town of about 65,000, roughly the size of Faquier county. I know just how quickly information spreads, especially when it’s relevant to the community. The Facebook post made about the quiz is like the water fountain at an office, it’s a place for residents to gather and chat.
- It’s undeniably relevant: You know how there’s always something to talk about with friends who grew up in your hometown? Whether it’s the latest local hero or high school shenanigan memories, the conversation is always relevant and personal. That’s what I love about this quiz, it creates the same vibe you get when talking about your hometown with an old friend at a party.
- It asks for nothing: Faquier Now, the newspaper that ran this quiz, runs off of advertising revenue. They need eyeballs to survive, and this quiz did a great job of recognizing that. I’ve seen way to many quizzes on ad-funded websites that also try to push offers, focus on one way of making money at a time, if your site runs ads, don’t have ads in your quizzes.
7. StyleCraze: “Which Celebrity are You?” If you’ve traveled the world, you know that American entertainment is our most pervasive asset, outweighing any other form of American symbol. Sure, other countries have their own entertainment conglomerates, but the U.S. runs away from the competition. I’m saying all this because StyleCraze, India’s largest beauty network created a great quiz titled “Which Celebrity are You?”
What I like about the quiz:
- Understanding their audience: American media inserts itself all over the world, and India is no exception. Readers of StyleCraze have seen and are familiar with U.S. celebrities, this quiz takes advantage of that.
- Using faces: Especially recognizable ones can really increase click-throughs and engagement.
8. “Which Shakespeare Monologue are You?” I like to call this one our most classy quiz. Created by Shakespeare Monologues, this quiz ornately discovers which monologue matches up with your personality.
What they did well:
- Not taking themselves too seriously: I get slightly ticked when a company tries out our product and then decides it’s “too playful” for their brand. The internet runs on playful, we spend way too much time online getting distracted because of playful. I appreciate that this Shakespeare quiz remains playful and a bit goofy.
9. Home IQ Quiz by Plumber Now: It’s a website for a plumber, and they decided to do something fun – serious props.
What I like:
- Call to action: Once you find out your home repair score (I was average), you are presented with a link to schedule an appointment or just learn more about fixing things in general
- Seriously goofy: In that the quiz questions are goofy by nature (the word stopcock is used), but the quiz still manages to be useful because it teaches you about home repair stuff.
10. How Much do you know about Jazz Reggae? From UCLA. This year’s concert features Snoop Dogg and Aloe Blacc. It’s a great show (which unfortunately is over now), and the folks over at the Daily Bruin, UCLA’s newspaper did a great job of testing people on their knowledge of the show.
What worked with this one.
- It was a challenge: Music festival goers are a unique brand of people. They are dedicated to their trade and thoroughly enjoy good music. Putting them to the test in a quiz about a festival is the perfect way to connect with this audience.
- It has character: The quiz questions and results are quite brash in tone. A good quiz should be dripping with personality, and this one does just that.
Bullet Point list of takeaways:
- The best quizzes “get” their viewers. Whether that means making a quiz about a small county in Virginia, or creating one for a special event at UCLA, it makes a huge difference when a quiz can really connect on a personal level.
- Fun is the key to the kingdom. I can’t reiterate enough that no business is too good for fun. Regardless of your industry, if a plumber can figure out how to make a fun quiz, you can too.
- Let your quiz help with something real. It doesn’t have to be anything big, but base your quiz in reality and create it in a way that helps the quiz taker and rewards them for taking the time to complete your quiz. It can be telling the taker what their personality is, or which part of a county they are best suited for, but start with something real and build fun around it.