Want to increase enrollment at your institution? Create a quiz at https://www.tryinteract.com!!
Higher education lead generation is not only competitive, it’s difficult.
As a marketer in the industry, you’re targeting prospective students that spend a majority of their time on social media. From the eyes of a university hoping to attract fresh high school graduates, your job isn’t to compete with social media, but to integrate yourself within.
But how do you effectively blend your school’s name into social media with an emphasis on enrollment and brand visibility? The answer is relatively simple. What is one of the most common things you come across on social media feeds today?
One word: quizzes.
Today we’re going to take a look at how three different higher education institutions are generating new student prospects using quizzes. We’ll even walk through how you can do the same thing at your university. By the end of this article, your takeaway from this will be the ability to create, implement, and promote a quiz that drives new students to your school.
1. How Eastern International College Used A Personality Quiz to Guide Program Choices
Eastern International College has been educating students in medical practices for more than 20 years. This private college offers a variety of nursing and health programs, each with a unique style. However, different students enjoy different programs. Eastern International College created a quiz called “What degree program is right for you?”
The quiz itself was created to help prospective students figure out which program they would enjoy the most based on their personality traits. In order to see which degree is recommended, the student has to give their name, email, and phone number. Eastern International College then follows up with students who took the quiz and talks to them about their recommended major.
The quiz worked so well because it helped differentiate between similar programs. After students take the quiz, they get a call regarding their interests. It’s like student counseling before the quarter/semester even started! The quiz resulted in 900 leads, with 20 students enrolling, amounting to $1.2 million in new tuition.
How to apply this method: As a university: use a personality quiz to give personalized results that will help students pick out a program or major they’d be interested in to encourage enrollment. It’s fun, personal, and it’s a great way to engage your future students.
2. How Harvard Used Quizzes as a Brand Awareness Campaign
Harvard consistently attracts new students because well…it’s Harvard. What do we mean by this? Harvard’s name has always floated around the news or media because of some study conducted by then. Harvard’s all over the place and that’s how they maintain their brand value.
Harvard has recently added quizzes to their repertoire of brand awareness campaigns, and their latest poll on Sports and Health in America is no exception. Harvard already runs polls that find interesting facts about health in America. They use these facts to create a knowledge quiz to see how much someone really knows about what’s going on.
Because of how popular Harvard already is, they have no real need to generate leads, but they continue to grow as a part of mainstream society when it comes to referential studies.
How to apply this method: Not all higher education institutions have to use a quiz to help their students. Use your quiz to get your brand out there. The students will come to you the more visible you are in the public eye.
3. University of Cincinnati Continues the Trend of Using Quizzes to Guide Students
The University of Cincinnati is a public research university that offers a balance of educational excellence and real-world experience with an enrollment of more than 44,000 students. The University of Cincinnati created “Which Health Profession Is Right For You?”
The University of Cincinnati’s quiz is incredibly similar to Eastern International College’s, and that’s not a coincidence. Because it’s such a common quiz type among higher education institutions, it’s been proven to work with any university.
The University of Cincinnati does a good job of forgiving quiz-takers’ personality to their quiz result. They make it obvious that you’re “Investigative” for instance, and that’s why you’re being recommended certain majors over others.
The University of Cincinnati’s lead capture form, which was embedded in the quiz results, attracts 100 leads per month, a steady flow of prospective students that could lead to future enrollments.
What you can take away from this: If it isn’t broken, don’t fix it. Eastern International College used the same method for attracting leads, and it’s evident that other higher education institutions are using it as well to do the same thing.
How Can You Use Quizzes to Generate Leads for Your University?
Enrollment and public visibility is a huge priority for higher education institutions, so how do they achieve higher rates of enrollment while getting their brand out there?
Through quizzes of course!
Rather than competing with other content regularly found on social media, integrate your school’s brand in the stream of popularity by creating a quiz of your own.
Prospective students will recognize these quizzes as something they often see on their social media feeds, but when they realize that it pertains to their potential future, that’s where you, as a higher education institution, comes in.
Create your own quiz today to attract students to your institution at https://www.tryinteract.com!