I love the idea of colleges using quizzes to recruit students because it’s such a natural fit. Pre-college young people are not super interested in filling out forms (is anyone, really?), but they are very willing to fill out forms within quizzes. We have two college quiz templates at Interact, and the “Which Major is Right for You?” has a 46% opt-in rate while the “Which Career is Best for You?” has a 51% opt-in rate. Those are truly impressive numbers.
Below, I’ve picked out three of our long-term customers (all over 1.5 years with quizzes). These colleges have done a really good job with their quizzes, and each has a different approach we can learn from.
This is a great quiz because it is to-the-point but still captures the joy that quizzes can bring. It was created by EiCollege to help potential students choose between five different potential majors, and it ask twelve questions all in the form “Would you rather…” The quiz is linked from the main navigation of EiCollege, and drives 800+ qualified leads every year.
I love this quiz for its loyalty to the classic image-based quiz format. Every question is relevant to helping you choose a good career for your personality, but they are posed in the format of choosing an image as an answer. This quiz is also built into the navigation of the Brandeis website and embedded on its own page, but it’s not quite as prominent as the EiCollege representation. This works out great for Brandeis, as they only get really qualified leads through the quiz, but are still able to drive 300+ new leads a year, and are directly integrated with HubSpot for following up on quiz leads.
This is the longest quiz example on this list, with 20 questions. However, BriarCliff has reported that the added length actually helps increase conversions because students taking the quiz get really invested before they are asked to opt-in, resulting in an effective conversion rate north of 50%