I get asked a lot of questions about uncommon statistics with quizzes, and realized that there isn’t a great resource out there that shows exactly how insanely well quizzes perform as content. Below are three of the most insane quiz statistics we were able to compile from our database of 40,000 quizzes that have been taken over 50,000,000 times.
#1 Quizzes average a 50% conversion rate for lead generation
For quizzes that have lead generation enabled, half of the people who start taking a quiz will opt-in to your list. This number is actually the reason interact quiz builder was created in the first place, because the founding team used to create entire websites that only converted at 1% and then this ridiculous quiz idea came along and it was converting at 50% so we created interact to let everyone in on that magic.
#2 Quizzes average a 90% completion rate
You are reading that right, 9 out of 10 people who start taking a quiz will complete it. That’s pretty insane.
#3 People spend an average of 2 minutes taking a quiz
Getting people to do anything for 2 minutes is a challenge, much less getting a ton of people to stay on your website for 2 minutes. I’ve seen entire websites where the average visit duration is less than 2 minutes, and here we have a quiz that keeps people on the site for 2 minutes just by itself, crazy.