Quizzes are fun, engaging, and can be incredibly insightful. You learn more about your subscribers, their needs, and how they want to be supported. Customers who feel seen, heard, and supported will likely continue engaging and purchasing from you. Therefore, we’ll discuss three ways to optimize your quiz for the best customer engagement.
Let’s jump in!
Time needed: 30 minutes.
TLDR; Optimize Your Quiz for the Best Engagement
- Allow for Self-Discovery
Help your quiz taker discover a characteristic, persona, or desire.
- Offer Customized Solutions
Offer your audience customized solutions with specially curated resources that help them develop the skills needed to achieve new goals.
- Align Existing Content with Your Quiz Topic
The quiz offers your audience the best value when paired with existing offers, courses, newsletters, and products. A lead magnet quiz aims to enhance the experience and attract customers.
3 Ways to Optimize Your Quiz for the Best Engagement
When done thoughtfully, quizzes can function as your best lead magnet. Generally, quizzes will convert leads to subscribers at an average forty percent conversion rate.
If you’ve been following along the artificial intelligence train, you know you can easily craft a quiz using ChatGPT in less than 20 minutes. All you need is a prompt design that works for your business, right? Almost!
When crafting the copy for your quiz, three elements of marketing strategy must be prepared for optimized engagement.
- Allow for self-discovery
- Offer customized solutions
- Align your existing content with your quiz topic
Let’s dive deeper into how to implement these three elements to optimize your quiz for the best engagement.
Allow for Self-Discovery
When a quiz tells you something you already know about yourself, it makes the experience less engaging. We’ll commonly see these in examples like, “Where are you on your marketing path?”. Furthermore, the description encourages you to take the quiz to find out what stage of business you are in and what the next step is. However, quiz-takers will already know their stage of business, and you’ll find less engagement with your lead magnet.
Consider a quiz topic that allows for self-discovery – helping your quiz taker discover a characteristic, persona, or desire in their Results. For example, aim for a quiz topic that uses the stage of business (or any journey) to determine the level of resources you provide for your customer’s transformation.
Business owners who want to understand where their audience is on their journeys can still find this by including it as a question in the quiz. Then, target your leads effectively by segmenting based on the answer to this question and their Result.
To determine the best quiz topic for your audience, ask yourself:
- What question do they always ask you?
- What are they searching in Google to find your website?
- How do your services and offerings help people?
Speed up the entire process with InteractAI.
Offer Customized Solutions
Offer your audience customized solutions with specially curated resources that help them develop skills needed to achieve new goals, like a healthier diet, growing their audience, improving their mindset, etc.
These resources you provide aren’t something your quiz taker has access to or knows about because it’s tailored specifically to them. Offer quick, digestible resources like blog posts, podcast episodes, videos, or e-books. This level of support offers tremendous value to your customers and helps them feel seen and heard.
Furthermore, include one clear next step for your quiz-takers to take action on achieving their goal(s). This helps your new subscriber engage with you further with little effort. Plus, your quiz becomes a valuable resource that helps them understand themselves better.
Offering customized solutions to optimize your quiz for the best engagement builds Know, Like, and Trust with your audience, turning them into buyers.
Align Existing Content with Your Quiz Topic
Don’t reinvent the wheel to optimize your quiz for the best engagement. Instead, audit the content and email workflows you have running. The quiz offers your audience the best value when paired with existing offers, courses, newsletters, and products. A lead magnet quiz aims to enhance the experience and attract customers.
To illustrate, imagine you are an online business coach who helps new entrepreneurs establish their businesses. You have a weekly newsletter and paid course, but it’s not profitable because people aren’t subscribing to your email list or purchasing your online course. A lead magnet quiz’s job is to attract an audience interested in who you are as a business. Then, your quiz funnels them into your email list so you can pitch your online course.
Additionally, your podcast episodes, blog posts, or e-book act as supporting content to entice your quiz-taker to learn from you. Your existing content complements the quiz by featuring you as the expert in your field. This is a smart way to repurpose what you have to reinforce your quiz rather than starting from scratch.
Wrap Up 3 Ways to Optimize Your Quiz for the Best Engagement
Customers who feel seen, heard, and supported will likely continue engaging and purchasing from you. When done thoughtfully, quizzes can function as your best lead magnet. There are three ways to optimize your quiz for the best engagement: allow for self-discovery, offer customized solutions, and align existing content with your quiz topic.
Even when using ChatGPT to craft a lead magnet quiz, include these three elements for elevated engagement. Speed up the process and request a high-converting quiz from InteractAI.