37 Most Popular Quiz Categories
I've now seen over 55,000 quizzes run through the interact quiz maker system and certain categories have started to emerge as the popular ones. The goal with this post is to give you an idea of what kinds of quizzes do well in each business industry so you can hone in on the specific type of quiz you want to create.
Animals are one of the best topics for creating quizzes. I picked up The Atlantic magazine in a waiting room recently and saw this article on how dog rescues are using personality quizzes to match potential owners with dogs. That's just one use of animal quizzes, check out a few more below.
We created a car quiz with a car maintenance company and that quiz ran as a Facebook ad that got over 200 positive comments from the people taking the quiz. The best part? the average quiz taker was a 65 year old male, not exactly the audience you'd expect for a quiz. Just another testament to the power of quizzes.
Cosmetics brand BOOM! By Cindy Joseph ran a quiz Facebook ad that brought in new subscribers for $0.45 each. That's incredibly low-cost with an industry average hovering around $1 per subscriber. Quizzes do super well in the beauty space because you can use them to recommend products or just be fun, and either way you can get people on your email list.
This is one of the most popular categories of quizzes. One of the very first websites to try interact back in 2012 was a popular tech blog, and now we have the privilege of working with most of the largest blogs in the world.
Any sort of business service does well to employ quizzes. It's such a natural fit to recommend business services and learning opportunities. All sorts of business experts use quizzes, including Marie Forleo and Lewis Howes, and business schools use quizzes, like Edx
The first time I saw a "What Career is Best For You?" quiz I thought it was ridiculous. Then I learned about the other ways people choose careers (none very sophisticated), and the interact platform got more robust over time. Now I actuall think career quizzes can be one of the best ways to choose the right path, and as a job website or career coach you'd do well to employ quizzes in your strategy.
Coaches have really embraced quizzes as tools for new client finding. Personality quizzes like the enneagram and the myers-briggs have been popular with coaches as a way to work with clients for a long time, but now quizzes are being used in a more light-weight manner like "What's Your Purpose?" and that kind of quiz can be used as a Facebook ad or blog post to attract new customers rather than go deep with existing ones.
Copywriters are online all the time creating content, so if you sell to them, online quizzes are a great way to go. You can help them find their true writing personality or test their knowledge, either way you're going to be a hit with quizzes.
We've seen a dramatic rise in the use of DIY quizzes over the last few years. They're great fun for decorating personality stuff. In fact, helping people find their design style is such a popular concept that one well-known store built their entire product inventory around quiz personalities and equipped all of their employees with ipads to let customers take a style quiz before recommending products.
Finding the right major or the best thing to learn is a pretty big deal, and a quiz can help. That's why all sorts of people are making education quizzes. My favorite example of this is from Forbes, who made a majors quiz back in 2014 that still gets a massive amount of traffic to this date and ranks #1 on Google for "College Quiz" which is a super competitive term.
I met with the director of content at one of the major movie studios who told me that the quizzes they launch on social media get more engagement than any other kind of content they've ever produced, and the quizzes cost way less to produce. This is one of the big categories where quizzes are gaining popularity because studios and websites can use them to grow an audience organically without a lot of overhead.
From Tony Robbins to Marie Forleo, entreprenurship coaches and speakers are using quizzes to attract an audience. It works perfectly, finding your entrepreneurship style is important, and it's a win-win for everyone.
One of the most viewed quizzes ever made with interact is a financial worthiness quiz that tests whether you would qualify for a certain loan. It's a simple 3-question quiz but it asks the same three questions that a loan assessor would ask, but there's no time spent on it and no risk involved on either side. Quizzes can take a lot of the time and energy out of financial matters.
Food & Drink
One of the really early customers on the interact platform was a food website that made like 30 quizzes ranging from "What Cake Are You?" to "Which Thanksgiving Dessert Are You?" and they got amazing traffic from those quizzes. Today there are a bunch of food blogs and such making quizzes, all getting the same kind of superb results.
When one of the largest companies in the world approached us about using a quiz to promote a new mobile game they had created, I realized that quizzes really do work for everything. That campaign went super well, driving traffic and installs for the mobile game and leaving a lasting impression on the industry, which is now using quizzes all over the place.
Health & Fitness
We have a quiz template for "Which Vegetable Are You?" that has one of the highest conversion rates of any template on our system, which is wild. Quizzes in this industry can actually provide useful information as well, with sleep quizzes and healthy eating quizzes really starting to take off.
Health & Fitness Quizzes:
Home & Garden
I personally worked on a handful of quizzes for a company that does digital invitations about what kind of host you are. Doing a deep dive into it like that made me realize just how useful quizzes can be in recommending home decorations and products. Perhaps that's why this category has exploded in popularity.
Home & Garden Quizzes:
This is a category where I'm always surprised by the amount of use quizzes get. I think the audience lines up perfectly to the format and people love taking design style quizzes. There are several companies who use design quizzes as their entire website basically and segment all of their customers based on what type of products match their personality.
Interior Design Quizzes:
There are a bunch of engagement ring style quizzes made on the interact platform, and I always wonder how many people have used it to pick an engagement ring. That seems crazy to me, but I'm sure it's happend countless times already. There's just something about a quiz that makes you want to buy jewelry.
Recently we put together some tutorials on creating quizzes like the Myers-Briggs and Enneagram using interact. I was pretty blown away by the realization that you can basically create either of those famous quizzes using interact. Lifestyle quizzes are usually an adaptation of one of those quizzes so they're quite popular on the platform.
When Jeff Bullas, who is consistnly ranked among the top 10 marketers globally, started using a quiz, it validated what we've known for a long time at interact, which is that marketing quizzes are an extremely effective way to know your audience and build your list. Now there are a bunch of other marketers using quizzes as Facebook ads and on their blogs, having huge success.
I'll never forget the Sunday that a representative from the United Nations emailed interact asking about setting up quizzes. They went on to a bunch of awesome stuff testing people on health knowledge and growing awareness for the global refugee crisis. Quizzes are used by nearly every major Non Profit as social and web content to engage the audience and help spread the word.
Non Profit Quizzes:
What's Your Parenting Style? is one of our most popular, and easily our most controversial, templates. I've never seen so much infighting as to how that template should be set up. When you see people who are as passionate about something as they are about that parenting quiz, you know it's important, and important things are important.
Learning photography is a long process and there are so many things to know. Quizzes can be an amazing way to find out what you don't know and what you should learn. We've seen a giant uptick in photograhy quizzes in the last few years as people have flocked to the idea of using quizzes to find your style and learn.
You know the learning styles? Like visual, auditory, etc. With interact it's possible to create a quiz that helps you figure out your learning style. That's pretty amazing, and part of the reason for productivity quizzes getting so much popularity recently.
There is a real estate company in the pacific northwest using quizzes to help people figure out things like what type of neighborhood they should live in, what kind of house matches their lifestyle, all that sort of stuff. It's all great fun and gets them a lot of traction. You can follow suit and create your own Real Estate quizzes.
Real Estate Quizzes:
This may be the category of quizzes you are most familiar with because they're the type to show up in magazines and news sites most often. Everyone loves a quiz like this because it's just so real but not real.
When Amnesty International made the quiz pictured to the right I was pretty blown away by it. I hadn't really thought of using personality quizzes to put a face to social justice, but it just made so much sense when I saw it.
Social Justice Quizzes:
Since quizzes get 70% of their traffic from social media, it only makes sense to create quizzes about social media itself. Seems I'm not the only one who thinks that, and social media one of the top categories of quizzes.
Social Media Quizzes:
3. What's Your Social Media Personality?
What's Your Skin Type? was the most requested quiz back in the day when interact was an agency creating custom quizzes from scratch, taking weeks to build each one. These days you can create a skin type quiz in 15 minutes using one of our pre-made templates, so things have gotten easier, but the popularity of skin care quizzes has persisted.
Skin Care Quizzes:
What's Your IT Personality? Is my go-to response every time a B2B company asks how they can use quizzes for marketing. We get questions about technology quizzes so much that we've created all sorts of guides for how to use them in technology, and we always get new inquiries about it.
Afar Magazine was one of the very first interact customers, they've created tons of quizzes on the platform. Now they're definitely not the only ones, a massive number of travel sites use interact quizzes for marketing and list building.
We've seen a huge jump in web design quizzes used to help people find the right website template, do a website audit, etc. It makes so much sense to use quizzes in the web design space because you're already online and quizzes live online.
Web Design Quizzes: