We keep a list of every single feature request we get at Interact. If you ask for something, it will be written down and (hopefully) built. Thanks to everyone who requested the five features we’ve implemented recently, here they are in all their glory.
1. Immediate response questions
Sometimes you just want to tell people they are wrong (or right), without having to wait through all the questions of a quiz. That’s why we implemented immediate feedback multiple choice questions. With this option you can give people a quick answer as to whether they got each question right and also provide an explanation of the answer.
There have already been many great examples of providing immediate feedback, and one of my favorites comes from Gemalto. They made a quiz to determine if people can tell the difference between science fiction and real technological breakthroughs. It’s a great quiz, and they even created custom graphics for it.
Their quiz is a good one to give immediate feeback on because the questions are each unique, there’s not really a flow to them where it makes sense to wait until the end to give a determination of right and wrong.
2. Custom call to action colors
This is a little feature that can make a big difference. Hubspot did a study and found that personalized calls-to-action increase conversions by 42%, and part of personalization is color scheme.
For example, this quiz below from TravelAlerts uses an orange start button to match their largely Orange color scheme. With this step, you can now customize pretty much every aspect of your quiz to match whatever color scheme you have.
3. In-app lead capture
While we do our best to add new email providers to our system (we now support Marketo!), we still don’t have all of them. That’s why we recently introduced in-app lead capture. Basically that means you can acquire leads within Interact and save them in an excel spreadsheet to be downloaded and exported to whatever email program you are using.
This is a nice solution for email programs that don’t have API’s we can connect to, so you can still use the lead capture feature on your quizzes.
P.S. this has been quite a success so far, it was just introduced a few weeks ago and already 17,000 new leads have been collected.
4. Closed loop to keep your traffic
One thing we constantly obsess over is how to ensure great ROI from quizzes, and a big part of that is driving social traffic back to your domain where sales funnels start. Our solution to making sure Facebook and Twitter viewers end up on your website is to create a closed loop.
What happens is you create a quiz on Interact and embed it on your site, then you set the share url to be that blog post, and when people share the results of your quiz it will end up like this. [ “I got (my result)(title of the quiz” myblogpost.com ]
5. Picture questions
Sometimes a picture is worth a thousand words, and since there isn’t enough room to make a 1000 word quiz question, you can now put pictures as your questions. Of course you can still add text, but the picture is what’s really important.
There are a lot of things you can do with this, you can put a picture of an item and ask people to identify it, you can have the picture accentuate the question in same way (like the one below). Or the picture can be part of a puzzle that must be solved with the question’s answer.
That’s all for now, if you have feature suggestions email firstname.lastname@example.org