When you're doing marketing it's super important to ask the right questions. These are questions about marketing that you can ask your potential clients in order to discover more about them. All of these questions are available for you to use free of charge.
1. What is a landing page?
A. A pop-up advertising page for your business
B. A standalone page on your website that encourages people to join your mailing list
C. A page that describes what your business is all about
D. All of the above
Correct Answer: D: All of the above
2. How do you make money?
Again, not pulling any punches, just get straight to it and let's talk about how you make money. Everyone cares about money and this question will undoubtedly get your prospects talking
A. Service provider : I exchange time for money
B. Seller: I sell products that don't require my time
C. Content Creator or Blogger: I make commission selling other's products/services through advertising and/or representing brands.
D. Aggregator: I Sell information through an online platform or have a subscription community.
3. I have a clear visionfor my business trajectory and growth plan
If you're talking about marketing then you have to talk about growth, so asking people about a growth plan and trajectory is a great way to get the conversation going.
A. Yes. I know where I want my business to be in 3-5 years.
B. No. I Don't know where I want it to be in the next 3-5 years.
C. I have some ideas but haven't given it much thought
4. How long have you been in your field?
This question definitely changes things because someone would be marketing very differently if they're an expert in their field versus if they are just getting started and trying to establish themselves
A. Less than 1 year
B. 1-5 Years
C. 5-10 Years
D. 10 Years or more
5. I am most passionate about...
If you know what someone is passionate about you can help them make the most of their passion and also offer to fill in the gaps for areas where they might not get so excited so you can assist them in reaching their overall goals
A. Transforming my ideas into a service or prudct that helps clients
B. Creating income t support my creative or social endeavors, like starting a movement or writing a memoir
C. Having time to spend with my friends/family, freedom to travel and not trading hours for dollars
D. Having creative and artistic freedom to work on projects I pick
6. Do you have experience doing any online marketing for a person, brand or company?
If you're asking about marketing it's important to know if the person has any experience, also a great conversation starter around different products or services you can offer
A. Extensively, it's my area of expertise
B. Some, I've done abit of online marketing but it's new
C. Not personally, but I'm familar with key concepts
D. I don't even know what you mean by online marketing
7. You wanted to publish your blog post by Tuesday, but never got around to it. What happened...
This could be adapted to any marketing strategy really, what it's asking is why you lost track of your productivity, and if that's something you can help people with then you definitely know what the underlying cause of their distraction is.
A. You had the whole thig outlined, but just didn't get it written
B. You couldn't get it worded right and wanted more time to tweak and edit it
C. You wern't sure if your audience would like it and wanted to send it to a few close friends first
8. You come up with the best idea in the shower. What will you do next?
This is a question about work style. It's also about how people think/operate. By knowing someone's process you can be more helpful to whatever they are trying to achieve in marketing.
A. You'll ask your friends and family if they like that idea better than your last one
B. You'll write out the who, what, where when and why - just like you do for every good idea - but probably never execute
C. You'll buy every book on the topic and send out a survey to your audience to gather their thoughts
9. What is content curation?
This is a pure trivia queston just to see if someone knows a fairly common marketing term, it will give you an idea of where they're at in the process of marketing depending on if they get it right or not.
A. Showing content in a museum
B. Creating new content from another original piece of content
C. Copying Content
Correct Answer: B
10. Are you more outspoken or reserved?
Not exclusive to marketing, but still a great question to ask in order to get a sense of who someone is and what type of person they are
A. I stick to myself
B. I can be loud but also enjoy quiet
C. I'm pretty much the loudest person in every room
11. What was the last thing you did on your smartphone?
A great way to get a sense for someone's style and work/life balance is to ask about what they do on their phone. We all have our phones with us all the time so this one really gives you some insight into that person's life.
A. Checked Facebook or Twitter
B. Read the news
C. Downloaded an app
D. Viewed a client's website
E. Checked your to-do list
F. Checked your e-mail
G. Bought something
H. Pinned to Pinterest
12. How many people do you interact with on social media each day?
A. I reply to people occassionally
B. What do you mean...interact?
C. Hundreds every hour
D. Sometimes a little, sometimes a lot
13. In the last 6 months have you ran a paid advertisement on social media?
If you're looking for insights into someone's strategy, asking about paid social media is a great way to know where they're at.
14. In the last month, what kind of content have your posts contained?
Asking about types of posts helps you get a feel for the company that is behind the marketing
A. Personal info/stories
B. Company history
C. Technical tree information
D. Humor or fun fact
15. What's your favourite social media
If you know what type of social media someone is most likely to post on you can recommend resources just for that network.
16. Your ideal customer or client is:
Every marketer should know how old their ideal clients are, it's super important for how you go about doing your marketing
A. 18-29 years old
B. 30-49 years old
C. 50-64 years old
D. 65+ years old
17. The average annual income of your ideal customer or client is:
In marketing you need to know how much money people have otherwise you'd be offering the wrong products to the wrong people
B. $30,000 - $49,000
C. $50,000 - $74,000
E. All income levels
18. What type of content do you most see yourself sharing on social media?
A question about social sharing style to get an idea of what type of person you are dealing with
A. Mostly written
B. Mostly images
C. Mostly video
19. Which Description Best Reflects Your Brand?
Knowing someone's brand style is important in marketing because everything flows through what they believe to be true about themselves
A. Childlike and imaginative
B. Informative and professional
C. Eclectic and varied
D. Tropical and in-the-moment
E. Creative and visual
20. How important are beautiful images to your brand?
This is really a question about brand aesthetic but since it's posed as a personal-ish question it's much more compelling
A. Very important
B. Somewhat important
C. Not important
21. What is a CTA?
This one's more technical, but a good scoping question to understand someone's level of expertise in the marketing world
A. Call to action
B. Connection term agreement
C. Call top answer
D. Computer tracking analytics
Correct Answer: A Call to action
22. What is ROI?
Another one to test if a person really knows about the details of marketing
A. Return on investment
B. Return opt-in
C. Response optimized internet
D. Running out of ink
Correct Answer: A Return on investment
23. What does SEO stand for?
SEO is an important part of marketing so marketers should at least know what it means
A. Send Email Out
B. Search Expectation Order
C. Search Engine Optimization
D. Senior Engineer Operations
Correct Answer: Search Engine Optimization
24. What's a persona?
A. Someone who joins your mailing list
B. A repeat customer
C. Fictional representations of a group of customers
D. The language used across a variety of communications
Correct Answer: C Fictiona representations of a group of customers
25. What's a sales funnel?
A. A series of emails that are sent to potential customers
B. An advertisement that sells a product
C. The integration of online and offline advertising
D. A system set up to attract leads and convert them into customers
Correct Answer: D
26. What of the following is NOT one of the stages of the buying cycle?
Correct Answer: C
27. What's a Pinterest tag?
A. A code inserted on your website to track conversions and build audiences to reach valuable customers on Pinterest
B. It's a feture for business accounts that allows them to view private Pinterest profiles anonymously
C. A code that records your customers' personal Pinterest details
Correct Answer: A
28. Which of the following is NOT a component of an effective email to your mailing list?
A. Using a lot of visuals
B. Having one primary call-to-action
C. Allowing people to unsubscribe easily
Correct Answer: A
29. Which audience is most likely to convert when targeted with ads on Facebook?
A. People who like yo Facebook page
B. A lookalike audience
C. People who have visited your website in the past 180 days
D. Saved audiences from your customer personas
Correct Answer: C
30. How many hashtags can you use on Instagram?
Correct Answer: B
31. What is content marketing?
A. The action or business of promoting and selling products or services, including market research and advertising
B. To transfer (goods) to or render (services) for another in exchange for money; dispose of to a purchaser for a price
C. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
Correct Answer: C
32. What sounds like an ideal work situation?
A. I attend and peak at events, online and in person
B. I provide a product or service and make a decent living
C. I talk to people all day as my job
D. I excel in a skill and teach people what I did
E. I am behind the scenes and people get to enjoy my work (and get paid for it)
33. What's a tendeny you have with work/business?
A. I like to create my own systems and processes
B. I won't feel good unless I do it myself
C. I feel the best doing big picture things and hiring out the smaller tasks
D. I record what I do and research a lot
E. I'm better at supervising people and encouraging them
34. What do you find yourself spending money on?
A. Books, magazines - and audiobooks
B. Events like conferences, meetups, workshops
C. Anything that helps me grow my business
D. Courses and classes
E. Unique goods for Etsy and Artis shops
35. My hero skill is...
D. Closing deals
36. Do you know what your target audience is most passionate about from a life and career standpoint?
B. Maybe, to a certain extent
C. No clue whatsoever
37. Do you know what hobbies & activites your target audience enjoys most?
C. Not at all
38. Do you like to plan and have everything organised?
A. Not at all
39. Do you like to plan and have everything organised?
A. Not at all
40. Do you like to be creative and inventive?
A. Not at all
41. Choose the answer that best fits your email marketing strategy right now:
A. I'm not even sure what an email marketing strategy is
B. I have my email service set up and I have sign-up forms on my blog, but I have no idea what to send to subscribers
C. I've gota small email list and I send out emails when inspiration strikes or when I write a new blog post
D. I strategically plan every email a month ahead of time. Every email gets sent on the same day, at the same time, each week. My subscribers read my emails and sometimes even respond.
42. When it comes to email automation, where do you think you stand?
A. What is that?
B. The only email automated is the subscription confirmation
C. I have a welcome email or email series automated
D. I have a welcome email as well as regular blog update email set up to send to my subscribers automatically
E. I haven't gotten to automating anything yet
43. How much time do you currently spend marketing your business?
A. Too much, and I'm completely overwhelmed
B. A lot, but it's paying off
C. I don't...and I know I have to start
44. How do you feel about going on video?
A. I'm learning to love it
B. I love being the center of attention
C. I'm an introvert and it scares the heck out of me!
45. Choose the closest example that describes your idea generation and implementation process:
A. I constantly study what other people are doing and I frequently implement the proven strategies of other entrepreneurs
B. I use proven techniques to build, grow, and scale my business, but they never seem to work as well as the case study examples I read about
C. I'm an "idea machine" I frequently come up with new ideas, but I rarely have the time to implement them.
D. I democratize the idea creation process. I've developed a diverse team, and I constantly encourage them to present new ideas and perspectives
46. Do you have a marketing strategy based on who your ideal client is?
A. Yup! I know exactly where and how to market to them
B. Sort of, but I'm generally throwing everything at the wall and seeing what sticks
C. No, I'm marketing sporadically all over the place
47. What do you spend most of your time on?
A. Trying to get more leads
B. Trying to turn leads into clients
C. Client work
D. Juggling the millions of things that need to get done behind the scenes to keep things running smoothly. I'm too busy!
48. What do you need more of?
A. Time - I'm making good money but I'm swamped
B. Money - I have some clients but I'm still not making enough
C. Money - I really need more clients
49. Which symbol best represents your brand?
A. Healthy heart
B. Acting mask
C. Smiley face
G. Strong arm
H. Infinity signal
I. Happy couple
50. Are your website visitors converting into consultations/sales?
B. It's hit and miss
C. No, I see that people come to my site but they don't contact me