Face it, sometimes it gets boring to keep producing blog posts day in and day out. Sometimes you just want to break the cycle and get a little crazy, here are 72 ideas to spice up your blog content.
1. Buzzfeed Style Quiz:
Quizzes are downright fun, and now you can make your very own Buzzfeed style quiz. Learn how here.
Create and embed a slideshow. Bonus points for getting extra views from Slideshare.net!
3. Interview Someone Important
Schedule a quick chat with an influencer in your industry. Everyone loves to hear a good success story and tips from an expert.
4. Visual Assets:
Take a valuable data set that would be boring in text and make it visual. We’re not talking full-blown infographic, but just a nice visual of some data that can be done in an hour or so.
5. Case Study
Why was that company successful? There’s lots to learn from previous growth stories.
6. Growth Analysis
Different from a case study, a growth analysis post looks at how you were able to achieve growth. This post is easy to make personal, which connects with your audience.
7. Record Yourself:
8. The Complete Guide:
Explain a complicated subject in its entirety. Make it exhaustive and don’t leave anything out.
9. The “Anti-Post”
If there’s a new trend in your industry, take the opposite position and defend your argument with research.
10. The Prediction Post
What will happen in the future is always intriguing, especially when it’s highly controversial.
11. Comprehensive Reviews
Sometimes the most helpful thing you can do for your readers is inform them how good a product they are interested in is.
Similar to a review, but with an added element of personality. Both your readers and the company you are showing will appreciate this one.
The subject of much controversy lately. The bottom line is, if you create the infographic to display data in a visual way and inform readers – not to get links – infographics are a great medium of communication.
14. Create a Template
Make a seemingly complicated task easy with a template. This will save people time and provide a valuable resource all at once.
15. Make a Quiz
We are partial to this one… But really a quiz can be a great way to engage with users and generate new leads.
16. Share A Company Secret
It doesn’t have to really be a secret, but share something you do that is unusual or unique, it will connect your brand to customers in a personal way.
One sure-fire to create an article you know readers want is to answer their questions. Sometimes a question is complex enough that it warrants an entire post. Otherwise, compile some of the most frequently asked questions over email and put them into a post.
18. Tell a Customer Story
19. What You Need to Know
20. The Gif Post
Because who wouldn’t want fun, moving pictures in a list?
21. The Comparison Post
Find two competing, popular products in your industry and create a comprehensive analysis of each to compare them.
22. The Book Review
Face it, most people don’t take the time to read books. If you did, and it was good, write a review about it highlighting the key learning.
23. Highlight the Best New Products
Are there a bunch of new products in your industry? Do some research on each one and highlight the best finds.
24. Great Quotes
Find inspirational, funny, or genuinely helpful quotes from famous people that apply to your market and put them in a list. It’s tons of fun!
25. Do a Series
This is cheating because it’s not just one post, but doing a series of posts is a great way to increase long-term engagement.
26. List of Free EBooks
Find the best free offers for ebooks that your readers might take an interest in. Everyone loves free stuff!
27. The History of…
Tell the story of how a successful company in your industry got started, grew, and maintains its market share today.
28. Highlight Common Misconceptions
In highly complex industries, there are tons of common mistakes or misconceptions people have. Pick some out and clear the air.
29. Make an Extended Analogy
Compare your work to a process that people understand. Point out similarities and use them to explain complexities of your industry.
30. 10 Commandments of Your Industry
Pick a topic in your field and write the 10 commandments for it. (no blasphemy implied)
31. What You Would do With $1000
If you had an extra grand lying around, what would you do with it to grow your business? Many of your readers are probably just starting out and this can be very helpful to them.
32. Respond to a Comment
If a particular comment was especially mean (or nice) write post in response to it. This will encourage more comments!
33. Give Something Away
Please, please, make it relevant! And don’t ask for too much in return for whatever you’re giving away. Giveaways are far too over-used but if the offer fits your audience and is useful, they can be great.
34. Post an Open Letter
Sometimes otherwise known as a rant… this is a fun way to complain, or give praise to, a company or product
35. Get Someone Else to Write
When in doubt, make someone else do it. No but seriously, having guest authors is a really great thing to do for networking and exposure.
36. Write a Short Story
Use a story to illustrate an important point. Like aesop’s fables, the best way to get a point across can sometimes be in story form.
37. Create a Meme
Memes are fun and light. Lighten things up with some laughter.
38. A-Z product description
Go in-depth on your product and come up with a description for every letter of the alphabet, this can help bot your readers and you get a clearer idea of what you do.
39. Sneak Preview of New Features
Give readers a peak into the future of your product or service. They’ll feel more connected to you and give invaluable tips for how to craft the future.
40. Beginner’s Guide/Advanced Guide
Some things need a beginner’s guide AND an advanced guide. Reach more people by creating a set of rules for both.
41. Pick a Movie that’s Good for Your Niche
Movies are fun, and a great way to spruce up a ‘boring’ topic.
42. Share Your Challenges
Be open about the things that are difficult for your business. You might just get some help in the comments!
43. Answer a Quora Question
Quora has blown up to be a prominent Q&A platform, find a question that was very popular and write post in response.
44. Customer Spotlight
Share a customer success story using your product or service. They’ll love to be in the limelight!
45. TV Show Analysis
Compare your industry to a popular TV show. Pull out the ways the characters connect to what your businesses do.
46. Explain your Industry’s Jargon
Talk about the jargon everyone in your market uses.
47. Review a Website
Pick a popular website in your field and decipher their success through a website audit.
48. Share the Tools You Use
Put together a list of the tools you use and how they help with various efforts.
49. Follow Google Hot Trends
Pick up on the latest trends people are searching for and create an article around one.
50. Share a Conversation
Share an example conversation you have had with a customer or partner business. Point out your mistakes and what you did correctly.
51. Do a Mind Map
Show how a complicated topic plays out by creating a mind map for it.
52. Use Portent’s Idea Generator
A fun way to get article headlines and ideas.
53. Concept Vizualization
Take a complex concept and put it into a graphic that can be easily consumed.
54. Share Interesting Statistics
Put together a list of stats around your industry that are shocking or just fun.
55. Share Your Manifesto
Don’t have one? Make one. A manifesto emobodies a company’s beliefs and goals in one small document.
56. New Way to use a Tool
Find a hidden benefit or angle to using a tool that is already widely popular and share the finding.
57. “Where are They Now?”
Follow a company that rose out of the ashes to become strong. Perhaps there’s one that was in the press a lot recently but hasn’t been heard from since?
58. The Celebrity Post
Like it or not, celebrities are popular (what a concept). Share a story or learnings from a celebrity that can be applied to your business.
59. “How People Use Your Product” Graphic
Create a visual guide to how customers are really using your product. It will help potential customers realize the possibilities and help your team work on the features that matter most.
60. Do a Holiday Post
Give tips on how to get ready for or benefit from an upcoming holiday. Include lots of fun pictures!
61. Create a Checklist
Put together an itemized list of things that need to be done. Turn it into a downloadable or checkable document that people can use to keep track of things.
62. An Expert Panel Post
Take a burning question and ask a few experts to weigh in on it. For added fun, try to find experts who have differing opinions.
63. The Psychology of…
There are underlying psychological trends in most industries. Point one out and help readers understand and benefit from it.
64. Use Layman’s Terms to Describe Something
Simple topics get overly complicated for most people when we start using acronyms and abbreviations specific to our own industry. Be kind and explain a topic in basic, short-worded terms.
65. Track the history of your product
It’s fun to look behind the scenes as a company grows. This can help establish and emotional connection to your customers.
66. The “Thank You” Post
Thank your customers for sticking around and supporting your business. As businesses, we don’t say ‘Thank You’ very much, why?
67. Compare to a Band
Live like a rockstar…or at least learn how to use the tactics of their success to your business.
68. Decipher a Study
Academic studies are awesome, and often uncover great insights; however, the people who write them are on a mission to put the world to sleep. Take the key lessons from a study and display them in a non-boring fashion.
69. Do Your Own Research
Sometimes there’s just not a good study on a prominent topic in your industry, so do your own. Make sure to follow a scientific method and be statistically significant.
70. Create a Cartoon
Commission an artist on fiverr or a similar service to make a cartoon. It’s way more interesting than your typical weekly article roundup!
71. A “What NOT to Do” Post
Point out things people do that just aren’t right.
72. Analyze a Process
Create an outline of how a successful company completes a process. Check out useronboarding, they do an awesome job.