Build a quiz now at tryinteract.com Quizzes as lead magnets are highly effective. Brands are using interactivity to engage potential customers and generate leads in droves. With Interact all of those leads are automatically connected to email marketing and marketing automation programs for instant, personalized follow-up, which makes them deliver strong ROI. We get a lot…
Continue reading

Quizzes are becoming real demand generation tools, not just gimmicks or fads. I’ve seen everything from jewelry brands to cloud security companies driving new leads into their funnels using interactive quizzes, and it’s pretty amazing to watch the breadth of what a good quiz can do. There are a couple of pretty universal attributes that…
Continue reading

Instagram ads have not been around very long, but already there’s a laundry list of companies driving incredible results advertising on the platform. Quizzes are a perfect fit for advertising on Instagram because they walk the line between pure entertainment/fun and practical sales (through lead generation and direct sales). Here’s a how-to on using Instagram…
Continue reading

I had a conversation with a client today who had struggled to find a groove with quizzes + Facebook ads, but finally hit on a quiz that’s converting at 30% (from view to lead). It was a great reminder that social is a tricky channel, but can deliver some incredible results. Here are a few…
Continue reading

I’ve had the pleasure of working alongside Marley’s Mutts dog rescue building quizzes for quite some time now. We reached out to them after our past success doing dog-based quizzes with other non-profits. It’s been an incredible experience as we’ve driven more than 4,000 new email subscribers through quizzes and a multitude of new donations…
Continue reading