Ballerinas aren’t known for their strength. They are famous for grace and poise while performing extremely demanding moves, if you don’t believe me, try pirouetting for an hour and see how tired you get. How is this possible? ballerinas perform physically demanding routines without falling from grace and make it look easy. The trick is…
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The web is an unnatural because most communication is one-way. Whether your content is in the form of written word, video, infographic, or podcast, the common theme is that an influencer shares their knowledge with the world with very little room for communication. Commenting systems and surveys have tried to recreate the feeling that’s present…
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The concept of using valuable information to attract leads is certainly not new, but is has evolved over the years. From the earliest expert editorial in a newspaper to the latest interactive  piece of content designed to attract links, certain themes have carried through history as the most important aspects of content. Looking at the…
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