The second most important thing people say they love about Interact is the social engagement we bring to the table with our quizzes and giveaways. (if you look below, you’ll see that quizzes get an insane amount of interaction). I get asked a lot about why Interact quizzes work on social media to engage people.…
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This is a step-by-step guide for setting up a quiz to build your email list, complete with instructions for how to promote the quiz using your website and Facebook ads. The guide is broken into two parts. Part 1: Setting up your quiz Part 2: Promoting your quiz Let’s get to it. Setting up your…
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The #1 thing we’ve focused on since day 1 at Interact is integration. What I mean by that is that we plug into existing marketing technology platforms so you can get up and running with quizzes quickly, and easily see the data and conversions that come through your Interact quizzes. This allows us to focus…
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A good friend of mine works at a non-profit. He’s in charge of their email marketing efforts, and for a long time he would send out a newsletter every month. This guy is an excellent storyteller, and the newsletter brought in so many donations it accounted for more than HALF of the overall funding for…
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We’ve been able to replicate lead generation success with Universities and Schools across the world using quizzes. Below is the EXACT method you can use to start bringing in a consistent flow of inbound leads from your website using a personality quiz. 1. Add a link to your quiz from your website Personality quizzes will…
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I love the idea of colleges using quizzes to recruit students because it’s such a natural fit. Pre-college young people are not super interested in filling out forms (is anyone, really?), but they are very willing to fill out forms within quizzes. We have two college quiz templates at Interact, and the “Which Major is…
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I’ve been speaking with a client who is spending $500,000 a year on Google adwords for a piece of content that only has an 18% click-through rate. In simple terms, that means if 100 people “walk into a bar” – 82 of them will leave without even ordering a single drink. That’s a tremendous waste…
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We recently crossed the 1.7 million mark for leads generated across all quizzes created at Interact. Along the way we’ve done a lot of tracking along the lines of what works and what doesn’t, which led to the recent release of our quiz templates. However, there are some less quantifiable aspects of great quizzes I’ve…
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1. Install an HTML iframe tab, I prefer Static HTML: iframe tabs 2. Copy the giveaway embed code from Interact under the “embed” tab of the giveaway builder 3. Now paste that embed code into the content area of the Static HTML iframe app on your Facebook page. 4. Now your giveaway is in a…
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