This is a step-by-step guide for setting up a quiz to build your email list, complete with instructions for how to promote the quiz using your website and Facebook ads. The guide is broken into two parts. Part 1: Setting up your quiz Part 2: Promoting your quiz Let’s get to it. Setting up your…
Continue reading

I love the idea of colleges using quizzes to recruit students because it’s such a natural fit. Pre-college young people are not super interested in filling out forms (is anyone, really?), but they are very willing to fill out forms within quizzes. We have two college quiz templates at Interact, and the “Which Major is…
Continue reading

I’ve been speaking with a client who is spending $500,000 a year on Google adwords for a piece of content that only has an 18% click-through rate. In simple terms, that means if 100 people “walk into a bar” – 82 of them will leave without even ordering a single drink. That’s a tremendous waste…
Continue reading

We recently crossed the 1.7 million mark for leads generated across all quizzes created at Interact. Along the way we’ve done a lot of tracking along the lines of what works and what doesn’t, which led to the recent release of our quiz templates. However, there are some less quantifiable aspects of great quizzes I’ve…
Continue reading

1. Install an HTML iframe tab, I prefer Static HTML: iframe tabs 2. Copy the giveaway embed code from Interact under the “embed” tab of the giveaway builder 3. Now paste that embed code into the content area of the Static HTML iframe app on your Facebook page. 4. Now your giveaway is in a…
Continue reading