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When you connect an Interact quiz to Marketo, you select a list in Marketo that the new leads will go into. Once the connection is set up, new leads acquired through Interact will go directly to Marketo and the list they are sent to will have a custom field called “Interact Quiz Result” that contains the value of the quiz result so you can follow up in an automated way based on which quiz result someone gets.

The lead capture form on quizzes comes up after someone answers all the questions, but before they see their results, which is how the Interact Quiz collects information.


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