How to Come Up With Quiz Ideas

After looking at thousands of quizzes, find out how the experts at Interact recommend that you come up with quiz ideas for your business!

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One of the most frequent questions I get when being interviewed on podcasts is “How do you come up with a quiz idea that works for my business?” which is a super valid question because every company is different and goes after different clients.

In response to this question we did some serious digging and analyzed a ton of data from the 40,000 quizzes created on the interact platform. What we came up with in response is a solution for coming up with quiz questions that works for any kind of business without losing its effectiveness.

I’ve broken it down into two parts.

Part 1: The “Which (Blank) Are You?” title template

This is the very generic part. After analyzing 40,000 quizzes made with interact, we found that 70% of them have the same exact type of title, and that type is “Which (Blank) Are You?” We found that this title works super well because it promises to tell people something about themselves, which is why people take quizzes in the first place.

I highly recommend starting with this title template. If you want to make sure your quiz does well, just do it.

Part 2: Connecting the quiz back to your business

The first objection I get to making everyone choose the same title template is “Well, what if that is not right for my audience? what if it’s not on-brand enough? I don’t want to just make a fun quiz that’s not relevant” Again, super valid arguments. So here’s what you do instead. You fill in the blank with a subject that relates the quiz directly back to what your business does. I’ve put some examples below that hopefully help spark the ideas.

Marketing: “What Type of Marketer Are You?”

Coaching: “What Type of Thinker Are You?”

SAAS: “What Type of IT Worker Are You?”

Retail: “What’s Your Fashion Style?”

Non-Profit: “Which Famous Human Rights Advocate Are You?”

Productivity: “What’s Your Productivity Personality?”

Food: “What Kind of Cake Are You?”

I hope this helps, if you’re interested in learning more about quizzes, check out our free, guided course on how to set one up from start to finish.


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Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

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