How to Create a Quiz for Your Existing Flodesk Workflow

Quiz funnels are no different than other marketing campaigns. Both are designed to enhance customer experience, moving people to your email list. In this article, we’ll cover how to create a quiz for your existing Flodesk workflow.

With our direct integration with Flodesk, you can easily send leads from your quiz to Flodesk to better connect with your audience. 

Let’s explore!

Benefits of Implementing a Quiz with Your Flodesk Workflow

Implementing a quiz will benefit your business by enhancing your marketing strategy with segmentation, building meaningful relationships with your email subscribers, and increasing customer retention. 

Additionally, you’ll gain added subscriber data (from your quiz analytics!) to help you hyper-personalize your emails and increase sales. Most important, when you implement a quiz with your existing Flodesk workflow, you save time by repurposing and optimizing content.

A market segmentation strategy refers to grouping like-minded audience members into categories (or segments) based on their similar characteristics. This allows you to better personalize content and offers based on what each segment is most interested in.

Consumers, especially Gen Z, look for real people and stories in marketing. They no longer want to be “sold” to. Quizzes provide the added subscriber data analytics to hyper-personalize emails. This helps build meaningful relationships with your audience and establishes Know-Like-Trust. This establishment will increase customer retention, creating loyal buyers who feel seen and heard.

Choose Your Quiz Topic

Start with choosing which workflow in your Flodesk to optimize or highlight. Then, create your quiz based on that topic. 

The right campaign to add an Interact quiz to can be:

1. Campaigns that are converting to sales but need more visibility (courses, coaching)
2. Evergreen campaigns (courses, memberships, products)
3. Conversion-focused email sequences (products, subscriptions)

Pro-Tip: Don’t worry about figuring it all out in one sitting. Follow the Interact motto, “Done is better than perfect.” 

Choose the funnel you’re ready to scale and consider who your target customer is. Once you’re clear on the ideal customer for this funnel, your best quiz topic is the number one question you’re asked. For example, if you’re a business coach who helps new entrepreneurs find their brand voice, your quiz topic might be, “What’s your brand voice?”

This fosters an engaging and authentic experience because the quiz helps you give your audience a personal result and follow-up answer to their big question. Next, as your call to action, you can point quiz-takers to existing offerings or products already used in your workflow. 

You’ll learn more about your audience, funnel, and quiz as it runs live, so you can optimize your quiz funnel as much (or as little) as you want over time. Plus, you can repurpose your existing content to prevent burnout and fatigue from creating new ones. 

Go one step further and use ChatGPT to repurpose your content for a quiz! 

Or request a new quiz from InteractAI to help fast-track your new lead magnet.

Integrate Your Quiz with Flodesk

With Interact’s direct integration to Flodesk, you can send leads to Flodesk when someone opts into your email list without a third-party integration. In addition to leads, you can send quiz results and answer data to segment your list. For example, you’ll know who subscribed, what they need, and how to help them.

Send your quiz leads to the same workflow or welcome sequence or through respective workflows based on their quiz outcome. For example, if you sell a business course to help entrepreneurs scale from six to seven figures, your quiz can help filter people based on income. Then, you’ll only get your ideal customer into your sales funnel. 

Use segmentation to send others to a separate funnel or resource to help them until they’re ready for your services.

You can connect your Interact quiz with your Flodesk workflow through the simple steps below: 

1. Create your quiz to trigger the desired workflow
2. Log in to your interact dashboard and turn on lead generation for your quiz
3. Customize your opt-in form
4. Choose Flodesk as your email platform
5. Map each result (and answer data if applicable) to the respective segment(s) 
6. Save and continue through to the end and complete the setup

Pro-Tip: If you’re already connected via Zapier, and it’s working well for you, you can leave it as is! Otherwise, you’ll want to disconnect Zapier and reconnect with Flodesk by following the help doc.

Convert More Leads by Integrating Flodesk with Interact

With our direct integration with Flodesk, you can easily send leads from your quiz to Flodesk to better connect with your audience. Implementing a quiz benefits your business by enhancing your marketing strategy with segmentation, building meaningful relationships with your email subscribers, and increasing customer retention.

Your quiz topic often relates to what question you frequently answer for your audience. Don’t worry about figuring it all out in one sitting. Follow the Interact motto, “Done is better than perfect.” Integrate Flodesk with Interact in a few simple steps to convert more leads and gain loyal customers!

Request a new quiz from InteractAI. Tell us a little about your existing workflow and ideal customer, and we’ll make a quiz for you!