Here’s our recommended flow for following up with quiz leads using your autoresponder.
1. (Immediate) “Thank You For Taking Our Quiz”
2. (3 Days After Opt-in) A resource applicable to the person’s quiz result. For example – “10 Tips for (Your Personality)”
3. (7 Days After Opt-in) A story that shows who you are as a company. For example – “How we helped someone with the same personality as you”
4. (10 Days After Opt-in) A soft call to action. For example – A webinar invite, an invitation to book a consultation, an option to give more information for another resource, etc.
Going forward: You can add people to a regular newsletter or mailing, just make sure to keep it relevant to the reason they opted in in the first place.
Here is a graphical example of how this could work for a standard personality quiz built by a life coach.