How to Effectively Use Pop-Ups on Your Website

Let’s dive into the world of website pop-ups and look at how they can be both helpful and annoying. We’ll break down the pros and cons of using pop-ups and, most importantly, teach you how to use them effectively on your website with easy-to-follow steps.  

Whether you love or hate them, let’s make the most of pop-ups on your website!

The Pros and Cons of Pop-ups  

Pop-ups can be helpful for businesses because they attract more customers when executed well. Placing them at the right time on a website can catch people’s attention and encourage them to take action, like making a purchase or signing up for a newsletter. They’re also great for offering discounts, freebies, or inviting visitors to join an email list, making it easier for businesses to connect with their audience and boost sales. 

However, we can’t ignore the fact that some people find pop-ups incredibly annoying, especially when they suddenly appear, covering up what visitors are trying to read. This can overwhelm website visitors, leading them to immediately click away from a website. 

Some people automatically close pop-ups because they associate them with ads or worry about their privacy being invaded. If a website is slow to load or a pop-up shows up right away—especially for first-time visitors—it can feel aggressive and pushy, turning visitors off instead of enticing them. So, while pop-ups can be effective, it’s important to use them thoughtfully and considerately to avoid annoying visitors and driving them away from your website. 

Let’s look at best practices to make your pop-ups as effective as possible! 

Best practices for pop-up design

Below are the four best practices for pop-up design

  1. Relevance to content 
  2. Strategic timing 
  3. Consistent branding 
  4. Clear and engaging content 

Pop-ups should seamlessly integrate with your website’s content, appearing on pages where they are relevant and complement the material being viewed or read. Identify which pages are best for your specific pop-ups and make sure they don’t distract from the user experience. 

Be sure to time pop-ups strategically, with a minimum delay of five to ten seconds before they appear. This will allow website visitors to engage with your content before being presented with the pop-up, reducing the risk of irritating them. 

It’s also crucial to maintain consistency in branding across your pop-ups to build trust—as well as an aesthetically pleasing website. Use design elements that align with your brand identity and messaging that makes clear your pop-up isn’t spam. 

Lastly, provide clear and concise information in your pop-ups, communicating the value proposition or offer plainly. Use engaging design elements such as images and call-to-action (CTA) buttons to encourage visitors to take action. Pop-ups should serve a clear purpose and provide valuable insights or recommendations based on your visitor’s interests and preferences. 

Leverage Quizzes as Pop-ups

Using Interact quizzes as pop-ups keeps users on your website, avoiding the loss of visitors to external tabs. There’s nothing worse than accidentally clicking on a pop-up that takes you to an entirely different place. These quizzes offer personalized recommendations, ideal for small businesses to stand out among larger competitors, guiding customers to the right products or services. 

Quiz pop-ups also serve as navigational tools, directing users to specific sections of your website based on their quiz responses. Whether discovering the perfect gift, exploring product recommendations, or uncovering personalized insights, quizzes help streamline the user journey and enhance the overall browsing experience. 

If you’re ready to create your own quiz, head over to InteractAI and have a quiz made for you in just a few minutes! 

Next, let’s discuss how to embed quiz pop-ups directly into your website. 

Embed Quiz Pop-Ups  

To embed the pop-up on your website: 

  1. Create your quiz. 
  2. In Interact, click “Share & Embed” and select “Use a Pop-up on your Website.” 
  3. For WordPress, access the Interact WordPress plugin and install it in your site. Copy the promotion ID from Interact and paste it into the plugin settings. 
  4. For other platforms, use the provided JavaScript embed code. 

Customize the pop-up’s visibility settings to control when and where it appears. You can choose appearance options like background color and whether to show the quiz cover page. Additionally, you can specify timing parameters, such as how long after someone lands on your site the pop-up appears and how long it takes to reappear after being closed.

You can also select specific pages for the pop-up using various rules that Interact provides. These rules allow you to determine exact path matching, content inclusion or exclusion, and more.


Pop-ups can be helpful on websites, but you have to be careful to use them correctly! Make sure they are relevant, appear at the right time, and have clear information. Using Interact quizzes as pop-ups is a fun way to engage visitors and help them find what they’re looking for on your site. By following these tips, you can make pop-ups work better for your website and increase sales at the same time.

What is the best quiz for you business?

Quizzes are super effective for lead generation and selling products. Find the best quiz for your business by answering a few questions.

Take the quiz