I've been working with companies on creating quizzes for 6 going on 7 years now, and since day one there has been one problem that just won't go away - the actual creation of quiz content. I'm talking about the questions, the results, the scoring system that lies underneath a seemingly simple internet quiz.
Just to get this out there it actually is extraordinarily difficult and time consuming to create a quiz. After 7 years of doing it I can still spend an entire day creating one 7-question quiz with 4 or 5 results. It's honestly just super difficult to think through every aspect of a quiz and try to imagine what people are thinking when they're taking your quiz.
This has been what I believe to be the thing that is holding back most companies from using quizzes as part of their marketing strategy, it's simply not possible to dedicate the time needed to create the quiz.
That is until now.
Interact has now solved the problem of quiz creation by enlisting an army of 50,000+ quiz creators who are building quizzes anyone can use. Now you're not just limited to using these quizzes as they are made, you can modify them and stylize them to match your company and you can also set them up for lead generation.
This will dramatically decrease the time investment to use a quiz from days down to minutes.
Here's how to generate a quiz using this new system from interact.
#1: Select a quick you want to use from tryinteract.com/quizzes
We are adding hundreds of new quizzes each week to over 70 different categories, so no matter what your business does you can find a quiz that matches what you are looking for.
We manually check each quiz that is created for quality so you can be confident that any quiz you choose will be made with the best possible content in it.
Select your category
In order to make sure you have the best possible experience with quizzes we've divided all the templates into categories and you can choose the one that is most close to what you do.
Note: You can always return to the template selector and pick a new quiz, there's no limit on the number of quizzes you can create with interact.
For this example I'm going to choose the "Self Improvement" category because that's a popular one and has a lot of great content in it.
Choose your quiz
Within each category there are lots of quizzes to choose from, and you can preview each one, take the whole quiz, and see all the questions and results printed out in text below so you can know exactly what content is in the quiz.
Each of these quizzes is hand-picked for quality and you can browse through as many as you'd like to find just the right one for your business.
#2: Copy the quiz into your interact account (create a new one for free)
When you find a quiz you like, just click the "Use this Quiz" button and it will automatically copy the quiz into your interact account where you can edit it.
If you don't have an interact account at this point you'll be prompted to make a free account and the quiz will be copied into your account once you create it.
#3: Customize any content you want
Once you copy the quiz into your interact account you'll have full control and editing capabilities over every single part of the quiz.
We'll go through some of the main ways you can edit your quiz, but to be clear you can change every single part of it and are not locked into the existing pre-made quiz you selected.
Edit the quiz questions
You can modify every question of the quiz and select between text or image type questions and answer choices. There is no limit to how many or how few questions you can have on your quiz, but we recommend 6-10 questions on your quiz.
Edit the quiz results
Each unique outcome of your quiz is set up with its own description, image, and button. You can use the button to link to your website or a sales page that applies to that particular quiz outcome.
#4: Change styles and colors to match your website
Got a particular font you use? pop it in there, need the colors to match your brand? put the hex codes in. Interact has design customization so you can make your quiz look like the brand design you've worked hard to make a presence with.
#5: Connect your email list for lead generation
Quizzes are the hottest lead generation tool today, and you can easily toggle on lead generation capabilities on any quiz you copy into your account. The lead generation form will appear after the last question of your quiz and before the results appear, and these forms have an average opt-in rate of 50% across a study of 10,000,000 leads generated.
Connect to your email marketing system
Interact has direct integrations with every major email marketing system so call you have to do is sign into your email marketing system from inside of interact and your quiz will be connected to your email marketing system.
Choose a different list for each quiz result or put everyone on the same list
You can quickly and easily segment your new leads onto different lists or add them to different automations based on which quiz result they get or based on how they answer any particluar question (see details on segmenting here)
#6: Embed on your website and share on social media
Interact makes it super easy to embed your quiz on any website using an iframe code just like a YouTube video. The best part is that if you ever need to update your quiz later you don't have to re-embed it you just publish inside of interact and your changes go live on your quiz on your website.