Have you ever wanted to make a conditional logic quiz? Or are you wondering what a conditional logic quiz even is?
Either way, don’t worry! We’ve got you covered.
Conditional logic adds a whole new level to interactive quizzes. Imagine taking your audience on a personal journey, but with a quiz!
This guide will teach you what a conditional logic quiz is, why you should make one, and how to do it. You’ll leave this post with all the tips and tricks you need to make the best quiz ever.
Sound good? Great. Let’s get to it!
What’s a conditional logic quiz?
A conditional logic quiz is a quiz framework. When a user answers a quiz question, the next question is based on how they answered the previous one. You may have also heard conditional logic described as branching logic.
This might sound confusing, but it’ll all make sense after this example. Let’s say you created a quiz called, “What kind of tea are you?”
The first question could be something like, “How do you spend your mornings?”
So if a user answered A, then they probably need a caffeinated tea. And if they answered B, they’d probably want an herbal tea.
Here’s what the next questions could look like for someone who answered A and someone who answered B.
If they answered A, their next question would be, “When do you like to drink your tea?”
And if they answered B, their next question would be, “When you drink tea, how does it make you feel?”
See how each question is more personalized to someone’s tea preference? This, my friends, is conditional logic. Pretty awesome, right?
So why should you make a conditional logic quiz, anyway?
Why make a conditional logic quiz?
A conditional logic quiz is personable and different from a standard interactive quiz. When you create a conditional logic quiz:
Users experience something unique—Ever heard of the “Choose Your Own Adventure?” books? In these books, there is no main character. Instead, the reader acts as the main character of the book. So you get to choose your own battles, actions, and adventures.
These books are popular because of how personalized they are. I mean, how cool is it that you get to be the protagonist? Similarly, a conditional logic quiz is engaging, unique, and personal.
You can segment quiz-takers into email lists—If you didn’t already know, a conditional logic quiz is the PERFECT way to boost your email subscribers. But why?
For starters, an interactive quiz is a lead generation machine. Once quiz-takers get their results, you can offer your best content, resources, and services. We talk about this a lot later in the guide.
Opportunities to promote your business will skyrocket—Here’s an idea: why not use a conditional logic quiz to promote your own products?
A health coach, for example, could create a conditional logic quiz called, “What’s your health resolution for 2021?” and then promote different coaching services at the end.
Branching logic opens up new opportunities for quiz-makers. And even better, it’s all happening in the background. User’s don’t realize that they’re taking a conditional logic quiz, so you have the freedom to create a quiz about anything.
The best conditional logic quiz-maker: Interact
Conditional logic quizzes sound great and all, but how can I make one?
With Interact, of course! Our branching logic option makes it easy to create a conditional logic quiz. Using a drag and drop feature, you can create one in as little as a day.
We also make it easy to map out your conditional logic quiz, as you can see below:
So, now that you know what a conditional logic quiz is, why you should make one, and what software to use, we can teach you how to make your own!
How to create a conditional logic quiz with Interact
It’s easy to build a conditional logic quiz with Interact. You might want to log-in into your account and follow along.
And with that, let’s get started!
- Think of a quiz topic
- Create a quiz cover page
- Create your results pages
- Write your questions
- Use branching logic
1. Think of a quiz topic
First things first, think of a quiz topic. You can create a conditional logic quiz about anything.
Here’s a quick list of different quizzes you can create with Interact:
- Personality quiz
- Entrepreneur quiz
- Health and fitness quiz
- Education quiz
- Attachment style quiz
- Real estate quiz
- Product recommendation quiz
… and more! You can read more about different types of quizzes if you get stuck.
After you choose your topic, you can decide the name of your quiz.
In this tutorial, we’re going to stick with our quiz topic, “What kind of tea are you?” This quiz is simple and a good example of how branching logic works.
To get started, head to your Interact account and click Create New Quiz.
2. Create a quiz cover page
You can easily create a cover page on Interact.
After you clicked on Create New Quiz, you’ll see our template page. You can either choose one of our templates or start from scratch. In this tutorial, we’ll start from scratch.
From here, choose what type of quiz you want to create—assessment, personality, or scored.
“What kind of tea are you?” is a BuzzFeed-like personality quiz, so we’ll click on Personality. This is what your quiz will look like at first:
Pretty bland, right? This is when your creative juices are needed.
Your quiz cover page should be fun and nice to look at, as it’s the first thing your quiz-takers will see. You want to get them excited about taking your quiz.
Use our handy tool-bar at the top to design your cover page.
First are the quiz colors. You can choose your quiz colors, like your background, CTA button, and option buttons.
Are you new to design? Check out our quiz design guide for more ideas.
Next is your text. Click on the T next to the quiz colors to change your quiz font.
There’s a ton of fonts to choose from. We suggest something different from the standard, like Times New Roman or Arial. But it should still be readable.
And last is the logo. Click on the photo icon next to T.
When you upload a logo, it’ll appear on the bottom right corner of your quiz. This way, new users can remember your brand easily.
From here, fill in your cover page text, which includes your title, description, and CTA.
The quiz title is self-explanatory, so let’s talk about the description. Your quiz description should be simple, yet convincing. Tell your online users what your quiz is about and why they should take it.
And last is the CTA. We changed it to something different, but “Take Quiz” is also a good CTA to stick with.
Oh… and don’t forget to choose your cover photo!
That’s more like it.
3. Create your results pages
Wait… why would you create your answers before your questions?
We get how this sounds backward. But when you use branching logic, things can get… complicated. This is because you have to map out your questions and make sure they align with your results.
Don’t worry, though—it’s definitely doable! You just have to plan first. With that, we’ve found that the easiest way to create a branching logic quiz is to create your answers BEFORE your questions.
When you create your answers first, you can easily build different lists of questions that align with each result.
For our “What kind of tea are you?” quiz, we created the following results:
- You’re a fun-loving hibiscus tea!
- You’re an eclectic matcha tea!
- You’re a spicy chai tea!
- You’re a classic coffee!
- You’re a dynamic latte!
So now we know to create questions that correlate with each of these results. With that, let’s head to your results page. Look for Results on the left-hand side of the toolbar.
Here you can create all of your results pages. For the sake of our quick tea quiz, we’ll stick to a simple results page.
Results pages are a great way to generate a bunch of leads and sales. We’ll talk about how to create a beautiful results page later in this guide.
4. Write your questions
Now that you have your results, it’ll be a lot easier to create the right questions. Since we’re building a conditional logic quiz, you should create a set of questions that correlate with each result.
But before we do that, let’s think of your first question. Your first question should make it easy to branch out to each question list and result.
In our tea quiz, we have five different results. So we’re going to create a first question that can easily branch out to five different lists of questions.
Here’s where each answer choice will take the quiz-taker:
Positive and stress-free: Hibiscus tea questions
Energized and eccentric: Matcha green tea questions
Cunning and blunt: Chai tea questions
So now you might be wondering, what about your coffee and latte results? Where are those questions?
Let’s take a look at each list of questions below.
- How do you live a stress-free life?
- What’s your favorite way to get creative?
- Are you a fruity or chocolate person?
- Wait… do you even like tea?
Matcha green tea:
- What energizes you every day?
- Where do you think of your boldest ideas?
- How do you de-stress when things get crazy?
- Wait… do you even like tea?
- What type of humor do you have?
- What’s your favorite hobby?
- What’s your all-time favorite weather?
- Wait… do you even like tea?
Black coffee: When a user answers “no” to “Wait… do you even like tea?”
- How do you like your coffee?
A latte: When a user answers “With cream” to “How do you like your coffee?
- How do you look at opportunity?
As you can see, the Hibiscus, Matcha green tea, and Chai tea all end with the same question: “Wait… do you even like tea?”
So if a quiz-taker says no, then they’ll automatically switch from their tea path to the coffee or latte path. And from there, the question, “How do you like your coffee?” will decide if they’re a black coffee or a latte.
See how cool branching logic quizzes are? It’s one big map! So once you’ve written your first question, you can start segmenting the rest of your questions. We suggest writing them out on a piece of paper or whiteboard so you can keep everything straight.
You also might have some questions about your quiz questions:
How many questions should I create? While this is entirely up to you and your quiz topic, we suggest keeping your quiz at 10-12 questions. Most interactive quizzes are fun and quick—you don’t want to lose your audience’s attention.
What if I can’t think of any quiz questions? We’ve all been there before. You get out your pen and paper (or computer) and… nothing. Luckily, we created a section in this guide to help you think of better questions.
Once you have your questions ready, you can create each question page. Head to Questions at the left-side toolbar.
First, we’ll type in our question and each answer.
Click on Show Question Image if you want to add an image. Images will help keep quiz-takers engaged throughout your conditional logic quiz.
Now let’s take a look at Use Image Answers. With this option, you can add an image to each question to enhance the user experience.
So far, so good! Go ahead and create all of your question pages and then head over to the next step.
5. Use branching logic
Let’s get your conditional logic quiz set up! Under your list of questions, you should see a setting called branching logic. Toggle this setting to on.
Next, you’ll see the branching logic map. This is where we’ll map out your questions and results.
To get started, drag the first question to the map. Then connect the start button to your question.
Continue adding all of your questions on the map. To see what this looks like, check out the example below.
Pretty straightforward, right? Now let’s add the coffee questions at the end.
Like we mentioned earlier, the hibiscus tea questions will branch off to the coffee questions if someone answers “no” to, “Wait… do you even like coffee?”
This is the beauty of branching logic—an online user will receive customized questions throughout the quiz.
When you finish mapping out your quiz, click Save & Exit at the top right corner. In the main menu, you can preview your quiz before publishing.
And that’s it! You’ve officially created your conditional logic quiz. So, what next?
How to build an email list with your conditional logic quiz
So, you’ve finished creating your conditional logic quiz… hooray! Now we can get to the fun part—your email list.
If you didn’t already know, your conditional logic quiz is a lead generation magnet. When people take your quiz, they’ll want to know more about your content, services, and products. So why not invite quiz-takers to subscribe to your email list?
We recommend three steps to build a high-converting email sequence.
1. Create an email opt-in form
Your email list is a gold mine of information. You should take advantage of your quiz and create an email opt-in form.
Basically, when users finish your quiz, you can ask them to subscribe to your email with an opt-in form. Then you can send them more content and information about your business.
And it’s easy to create an email opt-in with Interact! To create an email opt-in, head to the main menu of your conditional logic quiz.
Under results, you’ll see Lead Generation. Go ahead and toggle it on. Then click on Set up opt-in form.
In Step 1, choose what information about the user you’d like. Asking for their email address is obvious, but you probably want their first name, too.
Step 3 is the email opt-in form. Here you can edit the design to your preference.
In the next steps, you’ll connect your email marketing software to your opt-in form. Once that’s done, you can segment your quiz results into separate email lists, which we’ll talk about in a bit.
2. Segment your conditional logic quiz results
Back when random businesses were allowed to spam-email you, marketing emails weren’t very cool. In fact, they were annoying. One hundred spam emails in a day from businesses you’d never heard of? No, thanks.
But now, emails are more personalized than ever. I actually look forward to my favorite weekly newsletters. They’re relatable, educational, and fun to read.
So how did marketing emails change? What made them popular again?
Two words: email segmentation. Email segmentation lets you divide your email list into a bunch of smaller lists. You can personalize each email list to suit the reader.
You might segment your email list by:
- Personality traits
- Product recommendations
- Your marketing funnel
… and in this case, your quiz results! When you segment your quiz results into different email lists, you can send customized content, recommendations, and services.
And just like the email opt-in form, this step is easy to do with Interact! After you create the opt-in form and connect your email service provider, you can easily set up all your segmented lists.
Let’s go back to our “What kind of tea are you?” quiz. If we were to segment our email list, we would divide it according to our five results:
- You’re a fun-loving hibiscus tea!
- You’re an eclectic matcha tea!
- You’re a spicy chai tea!
- You’re a classic coffee!
- You’re a dynamic latte!
Yup, it’s that easy! You can do the same with your own conditional logic quiz. If you want to learn even more about segmenting your email list, check out: How to power up your market segmentation.
Now let’s get to the nitty-gritty email stuff.
3. Build an email sequence
Building an email sequence is the most time-consuming part of the process—but it’s also the most fun. You get to create the emails!
While this step lets you get fun and creative, it can also be intimidating. All types of questions might be running through your head—what type of emails do you send? And what do you say?
First off, your email list is completely yours. This means that you have the freedom to create and send anything you want to your quiz-takers! But for the sake of wanting higher conversion rates, we created an email sequence specifically for your conditional logic quiz.
Here’s what it looks like:
Let’s take a closer look at each email:
Quiz results—Send your quiz-takers their quiz results. This seems straightforward, but you can get creative here! Maybe you want to tell them a story about their results, or maybe you have an awesome blog post to share. Whatever it is, make sure your quiz-taker will want to learn more about their results.
More info—In this email, you want to get online user’s hooked on your business. And the best way to do this is with awesome content!
For example, you could send a blog post with ten things they may not know about their results. Or you can send other resources, like:
- A video about their type
- A podcast episode related to their results
- Your most popular blog posts
- An e-book about their strengths and weaknesses
These are just a few ideas; there’s so much out there! Just make sure you send something that will grab your reader’s attention.
A little about you—Now that your subscribers have learned more about their quiz results, they’ll be more interested in learning about your business.
Why did you start your business? Do you have a relatable story to tell? What kind of services do you offer?
Also keep in mind that even though this email is about you, it’s not REALLY about you. What the customer cares most about is what they’re getting out of your business. So you should always send your message back to the reader.
Make the sale—It’s time to roll up your sleeves and make the best pitch yet! Convince your quiz-takers to follow through with your call to action.
Whether your call to action is a consultation call or online course signup, your email copy should make your CTA hard to pass up. You can add in special features, like:
- A limited-time discount
- Raving testimonials
- Images of your product/service
- Scarcity value: “Only 5 days left to sign up!”
There’s no need to be TOO salesy, of course! But don’t be afraid to make your call to action irresistible.
Psst! We have a ton of email marketing resources with more actionable advice:
- Complete list-building guide (plus 4 email template categories)
- 6 list-building secrets for coaches and freelancers
- How to build your email list using quizzes
- How to write the perfect followup email sequence for your quiz
How to optimize your conditional logic quiz
Okay, so you’ve created your conditional logic quiz page AND built an email list—but there are even more tricks to optimize your quiz!
We’ll go over two different strategies in this post.
Are you ready? Let’s go!
1. Ask better questions
Asking better questions is especially beneficial in a conditional logic quiz. I mean, the whole point of a conditional logic quiz is to ask personable questions, right?
Correct! When someone takes your quiz, they should be thinking, Wow, this person gets me!
The following strategies will help create thought-provoking questions for your user:
Ask your audience about themselves—Quizzes are created for the quiz-taker, right? So make sure to ask them questions about themselves!
Here are a few types of questions you can ask:
- When do you feel…
- What do you do when…
- What’s your favorite…
- How would you react if…
- Do you agree or disagree with…
- How do you feel about…
Notice how each of these has the word “you” or “your.” This is a small, yet important, part of asking good questions. You’re directing the questions to the user, which helps them feel seen.
Use fun language—Most, if not all, online users take quizzes because they’re fun and interesting.
Don’t feel like you have to write complicated quiz questions in order to be interesting. You can use fun language and still intrigue your reader.
Let’s take a look at Ashley Beaudin’s quiz, “What’s your self-sabotage type?”
Ashley’s quiz isn’t exactly light-hearted. She covers a serious topic about mental health. This might lead you to believe that her quiz is full of serious questions, but that’s not the case.
“If you were a fruit, which one would you be?” is fun and colorful. But if you look a little closer, you’ll see how each answer digs deeper into her quiz-takers’ personality.
Not too bad for a self-sabotage quiz, right? So, when you write your questions, brainstorm ways to be light-hearted, yet personable.
Switch up your question format—There are a ton of different quiz question formats you can ask your users. And you don’t have to stick to just one! In fact, you should use multiple question formats in your quiz.
Switching up your question formats will not only keep your quiz-takers on their toes, but it will also help you learn more about your audience because you’ll be asking them different types of questions.
Some different question formats you can use are:
This or that: Mountains or the ocean?
True or false: You’ve never been on a plane.
Situational: You leave the house for a hike with friends and realize you forgot your water! What do you do?
Problem-identifying: How do you react when you receive criticism in the workplace?
Personality: If you were a holiday, which one would you be?
Try to use a few different question formats throughout your quiz to keep it engaging.
Learn more about asking quiz questions in our guide: How to ask better quiz questions.
2. Build a high-converting results landing page
Sure, you can create a simple results landing page—or you can design a beautiful landing page that converts!
Just like your email list, a results landing page is a high-converting strategy to promote your services, content, and products. But instead of describing what a results landing page should look like, we’re going to show you one.
TONIC Site Shop creates customized websites for their audience. Instead of creating a basic website-design quiz, they added a twist.
Their quiz, “What’s your brand cocktail?” uses popular alcoholic drinks to describe the quiz-taker’s brand.
And they created a beautiful landing page.
We’ll start at the very top. First and foremost, take a look at the cover image. This high-resolution image fits perfectly with the “Margarita” result.
Their introduction reels the user right into the landing page. “Oh, that sweet + salty nectar of the agave gods?” You can’t get more creative than that!
Let’s keep scrolling down to the quiz results.
If there’s one thing to take note of here, it’s how many times they say “you” and “your.” Like we mentioned earlier, “you” and “your” are fantastic ways to direct your message straight to the user.
Another thing—their copy sticks with their quiz theme through and through. Everything they say about the user is related to margaritas. This makes it fun and exciting to read.
They also make quiz-takers feel GREAT about themselves. There’s no better compliment than, “You breathe life into boring and are a professional oasis for clients looking for someone to connect with,” right?
Let’s scroll down a bit more.
Sure, this section isn’t need-to-know info, BUT it adds to the cocktail theme. It’s fun, positive, and grabs the reader’s attention. Plus, the design is visually appealing. Their choice of graphics and fonts is on-point.
When you create your quiz landing page, add engaging images throughout the page.
81% of consumers buy products based on trust, so this section is important.
When you introduce yourself to your quiz-takers, it allows them to put a face to your brand. This is a strategic step in building trust with your potential customers.
And this isn’t even the end! There’s still more to this high-converting landing page.
Now we’re getting to the actionable part of the landing page. Jen and Jeff start this off with a three-step process to get quiz-takers excited about their own brand.
The best part about these tips is how they get the reader thinking. A quiz-taker might read this and think, I’ve never thought of my brand like that before. I want to try these tips!
In your quiz result landing page, add actionable steps for each quiz result. Remember, your audience wants to know that your quiz was worth their time.
If you add a few of your products on the landing page, don’t make it promotional. Instead, relate your product to the quiz result.
As you can see, Tonic already has a website design template named after Margarita. So it makes sense to add this and other related recommendations here.
We always recommend adding downloadable content to your quiz landing page. Offering downloadable content is like giving your reader’s a present—they get to open it themselves and keep it forever.
You can see how Tonic adds a unique twist to their downloadable content. Quiz-takers receive a classic Margarita recipe AND a fun playlist. Now, whenever a user makes a margarita or listens to this playlist, they’ll think of Tonic.
And to wrap up, Tonic adds a simple call to action. They don’t ask their audience to buy their services right away. Instead, they offer even more free and actionable content!
With a simple call to action, the user won’t feel pressured to purchase. They’re encouraged to learn more about their own brand.
As the user gets to know Tonic more through their free resources and email sequence, they’ll feel confident in purchasing their services.
Tonic raises the bar when it comes to a quiz result landing page. Their results page is unique, stunning, and actionable.
Unique—Imagine if Tonic didn’t use a cocktail theme for their quiz. It’s hard to imagine that, right? Tonic also used graphics and copy that was consistent with their theme.
A unique theme will make a landing page memorable. Now, when a quiz-taker drinks a margarita, they’ll think of Tonic.
Stunning—As you would expect from a website design business, Tonic’s result page is *chef’s kiss* designed to perfection.
The graphics, font, and colors work seamlessly together. And it’s user-friendly—you can read their entire page without getting lost or confused.
Remember, you don’t have to be a professional designer to build a nice landing page. Check out Interact’s result page templates to get started.
Actionable—Tonic’s landing page copy is fun to read. But they also tell readers what to do next. This is the most important part of any landing page.
Your quiz-takers should know what steps they should take to move forward with your business. Make sure to guide them with one or two call-to-action items.
If you’d like more guidance in creating a quiz result landing page, check out our guide: How to create quiz result landing pages that dazzle your audience.
To wrap up
Wow. We went over A LOT of information in this guide. Let’s summarize what you learned:
What a conditional logic quiz is—Conditional logic will take your Interact quiz up a notch. Personalized questions will keep your quiz-takers engaged.
How to create a conditional logic quiz—You can create a conditional logic quiz easily with our Interact software! If you haven’t already created an account, start one here.
How to build an email sequence—Use your email sequence as an opportunity to send jam-packed content and resources about your business. And remember always to bring each email back to the reader’s point of view.
How to optimize your conditional logic quiz—Ask interesting questions! Get your audience hooked on your quiz. Create a result landing page that gets users pumped for your services.
You also might want to read how Bethany from Primally Pure generated $100,000 from her quiz!
Here’s to creating your conditional logic quiz!