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How to formulate a Myers-Briggs Quiz for Your Brand

The Myers-Briggs quiz is the original personality test from which nearly all other quizzes are derived. It’s almost surprising then that it’s pretty difficult to create a replica for your own site. Never fear, we are here to help with a full outline including sample quiz questions and all the personality types. To start with, you need to know that there are 16 different possible personality types in a Myers-Briggs quiz.

How to actually make the quiz using Interact

The quiz builder we’ve put together makes it pretty simple to actually form the quiz itself. You start with the various personality types and then create questions that will correlate to the types in various ways. I’ve done a lot of the grunt work for you by writing out the Myers-Briggs personality types and a smorgasbord of questions below that you can draw from.

When you go to make a new quiz, the first step is always design, I’ve shared a screenshot of my simple design below, you get a full clickable design editor to play with when you make your quiz.

design

Second, write the results out:

(Feel free to scroll down and copy my results explanations for the Myers-Briggs personalities) In my example here I chose to actually input all sixteen of the original Myers-Briggs personality types, which took about an hour. I would quite honestly recommend that you abbreviate your quiz to include maybe 4-6 personality types that are a mixture of the original personalities. While this is not quite as authentic, it helps keep people interested. Typically after about 8 questions you start to see drop-off in the amount of people who finish your quiz, so doing it this way will keep more people around.

results personality

 

Third, create your quiz questions.

The number of questions in the various Myers-Briggs quizzes online varies from as few as 10 to as many as 100. The main goal here is to write enough questions to make your quiz accurate. Each question will have several answer choices, and each answer choice will correlate to a specific personality type. So for example, one of my questions is “What do you feel when you get an invite to a party?” Answer A is “elation” which correlates to ESTP Answer B is “fear” which correlates to ISFP and so on.

questions

 

Now, Here are 3 Ways to use the Myers-Briggs Template to Generate Leads for Your Business.

1. A Style Personality Quiz for Retail Brands

Let’s say you’re an online brand that focuses on selling imported collectibles.

You probably have a large selection of products to sell, right?

If you create a style personality quiz, you can group people into personalities, just like how a Myers-Briggs quiz would.

The only difference is, instead of getting ENFJ as a result, you get something like “Mecha Enthusiast,” so you’d recommend imported robot figures.

2. An Animal Personality Quiz for Non-profits

The World Wildlife Fund did all the work for us and shows exactly how to make a Myers-Briggs type quiz about animals

This can be used in a lot of ways, here’s a quick breakdown on how they did it.

  1. They decided to make an animal quiz because it’s core to everything they do

  2. They created results based off the personalities of various animals (polar bears are like INFJ’s – seals are like ENFP’s)

  3. Then they created fun questions to sort out those personalities

  4. And added a lead capture form between the questions and the results

  5. The quiz has brought in thousands of leads

3. A Career Personality Quiz for higher education

Career personality quizzes have been quite popular with our higher education customers.

Almost every up and coming college student is wondering what in the world they are going to do with their life.

These quizzes give them the answer they are literally dying for.

For example, The University of Cincinnati did a quiz called “Which Health Profession is right for you?”

They targeted those who were interested in the health profession because if they created a quiz with enough personalities to cover ALL of the different professions, the quiz creator would take ages making it, and the quiz taker would take just as long taking it.

But, personality quizzes for all of our higher education personality quizzes have been bringing in millions of dollars in revenue from new student registrations.

Free Live Training! How to Generate Leads Using Quizzes. Click here to claim your spot

And here’s the quiz itself. 

The personality types

You’ll need to input each of the personality types into the Interact quiz creator (types listed in the chart below). It’s pretty much too small to read, so I’ve listed out the types in my own wording below. Feel free to copy and paste into your quiz and edit to your liking (or leave them the same, I don’t care).

personality types

 

 

Image source

ENFJ: Extroversion, Intuition, Feeling, Judging

You are actively social and very hospitable. Friends know you as someone who will always bring others together and be able to work through the complexities of relationships. In addition to your ability to be the lifeblood of a gathering, you also have the innate ability to connect with others and understand how they are feeling and what they are going through. You do tend to jump to conclusions sometimes, but have the tact to not let that be an abrasive trait.

Famous ENF’s Martin Luther King Jr. Sheryl Sandberg, Neil Degrasse Tyson

INFJ: Introversion, Intuition, Feeling, Judging

You are the one with a plan, always thinking one step ahead of the current events. This leads others to gain inspiration from your steady determination. You find inspiration in having strong relationships with those closest to you. Mahatma Gandhi was an INFJ and he exemplifies the kind of excellent drive that comes with your personality. When everyone had given up or turned to violent measures, he persisted and carried on without losing his cool.

Famous IFNJ’s Mahatma Gandhi, Thomas Jefferson

ENFP: Extroversion, Intuition, Feeling, Perceiving: 

When you get excited about something, everyone around you also gets stoked. You focus on the possibilities available in this grand world of ours, but are also able to hone in on what’s important when need be. You have an excellent sense of creativity and are continually surprising yourself  with the amazing ideas you come up with, you couple this with a warm personality to be a great friend and partner.

Famous ENFP’s Mark Twain, Arianna Huffington, Walt Disney

INFP: Introversion, Intuition, Feeling, Perceiving

You can handle a lot of different scenarios with ease where others may stumble. You understand others very well and care deeply for those closest to you. You often show love in meaningful ways and choose to forego grand gestures. Often people with your personality are excellent writers and are responsible for a whole slew of creative ideas throughout history.

Famous INFP’s J.R.R. Tolkien, J.K. Rowling, William Shakespeare

INTJ: Introversion, Intuition, Thinking, Judging

When you here about life-learners, that’s you. That is awesome because you are the type of person who takes on problems that might take a lifetime to solve. One of the most notable INTJ’s is Isaac Newton, who discovered gravity, imagine where we’d be if that was still a mystery! You have the ability to do great things when you set your mind to it.

Famous INTJ’s Isaac Newton, Mark Zuckerberg, Martin Luther

ENTJ: Extroversion, Intuition, Thinking, Judging

You are in the company of many leaders. Nearly every famous person in this category is a world leader either currently or at some time in the past. You have a strong personality and don’t back down from challenges, you embrace responsibility and prefer to be in charge. You look to constantly improve, not accepting “good enough” for an answer. Where others cower under stress and tough decisions, you succeed.

Famous ENTJ’s Julius Caesar, Bill Gates, Nancy Pelosi

INTP: Introversion, Intuition, Thinking, Perceiving

You are the person who can ask questions in class because you actually paid attention and have the mental power to understand what’s going on. Because of your inquisitive nature, people love hanging out with you as there’s never a lack of things to explore when you’re around. As part of your nature you can be both adaptable and independent, meaning that you do well on your own or in groups.

Famous INTP’s Albert Einstein, Abraham Lincoln, Larry Page (founder of Google)

ENTP: Extroversion, Intuition, Thinking, Perceiving

You are the one with a grand vision. Whether it’s coming up with the next great computer system or with the founding of The United States of America, you are not afraid to take the leap and really create something special in this world. If you’ve seen the movie “Jobs” you know how excellent your personality can be for creating new innovations, you don’t rest until things are perfect and won’t settle for anything but the best.

Famous ENTP’s Benjamin Franklin, Socrates, Catherine the Great

ESFP: Extroversion, Sensing, Feeling, Perceiving

You are the life of the party, everywhere you go – the party starts when you walk in – literally. You are able to inspire others with your charisma and never cease to come up with conversational topics. You can draw others out of their shells and really make an impact on people because of your ability to relate well with everyone. You are the perfect combination of outgoing and understanding.

Famous ESFP’s Bill Clinton, Ronald Reagan, Peter the Great

ISFP: Introversion, Sensing, Feeling, Perceiving

You are the type of person to whom all your friends turn when they need advice or someone to talk to. You are a loyal supporter and strong force in your sphere of influence. That doesn’t mean you can’t take the lead at times though – when need be, you’ll take up the reigns and spearhead a mission. You have an innate ability to understand situations and know what must be done for an ideal outcome.

Famous ISFP’s Jonathon Ive (lead designer at Apple), Nero, Ulysses S. Grant

ISTP: Introversion, Sensing, Thinking, Perceiving

You control the world. Your personality type as a group is collectively known as the operator group because you are excellent at putting together the pieces to build a successful strategy. Jack Dorsey, who created Twitter, is a perfect example of your personality group. He took a concept (simple communication) and created Twitter, which allows people to communicate, unfettered by anything.

Famous ISTPs Steve Jobs, Dalai Lama, Jack Dorsey (founder of Twitter)

ESTP: Extroversion, Sensing, Thinking, Perceiving 

Theodore Roosevelt was an ESTP. Theodore Roosevelt was a great person, he led his country through difficult times and never backed down from a challenge. While doing all these action items and being known as a fearless leader (who drank a gallon of coffee each day), he was also known for his dinners where he would host people, both famous and unknown, treating each guest with the utmost hospitality. You have the type of personality that can be both ferocious and humble, both aggressive and kind.

Famous ESTPs Theodore Roosevelt, Donald Trump, Ernest Hemingway

ESFJ: Extroversion, Sensing, Feeling, Thinking

You are the warmest of socialites. While being someone who gets their energy from people, you still have the natural ability to understand others and empathize with everyone you meet. These traits together make you perfectly suited for life in a big role. Take, for example, Sam Walton, who founded Wal Mart, and arguably has the most influence on American workers of any single person given the sheer number of people his company employs. He is a perfect person for this, which is no mistake, it’s a big part of the reason he was able to grow the franchise to the massive heights it has reached.

Famous ESFJs Sam Walton (founder of Wal Mart), Sarah Palin, Colin Powell

ISFJ: Introversion, Sensing, Feeling, Judging

Often the people who make the most change in the world are not the ones who shout from the rooftops, but rather the ones who make a statement with their actions. You are the type of person who makes changes with your actions. You understand what’s going on around you and take a stand for what you believe in. The one word summary of your personality category is “protector” which is a much more diverse word than most people give it credit for. You protect your values, your friends, those you care about, even perfect strangers.

Famous ISFJs Rosa Parks, Mother Theresa, Robert E. Lee

ISTJ: Introversion, Sensing, Thinking, Judging

What do George Washington and Warren Buffet have in common? They both took the time and had the energy to create amazing things over time. For George, it took years of rallying support to finally create a revolution and eventually the United States; for Warren, it meant decades of careful investing before his portfolio began to skyrocket into the global force it now is. Oh, and also both of these people have your personality type.

George Washington, Warren Buffet, Augustus

ESTJ: Extroversion, Sensing, Thinking, Judging

You find the best way to do things and can see the future in ways that no one else can. Among your ranks is the founder of Ford Motor Company, Henry Ford. Not only did Henry have incredible vision of the future to see what was to come, but he also had compassion and could sympathize with his employees. Without both of those aspects he would have never invented the assembly line, which was both innovative and kind to workers.

Famous ESTJs Martha Stewart, Hilary Clinton, Henry Ford

The questions

Basically all the questions in the various Myers-Briggs tests that are spread across the web pull from the same bank of content. There’s some variation, but not a huge variety. I’ve written out a few examples here and also included a link to a much more complete list of questions.

1. How easily do you get excited? The more easily excited the more extroverted

2. How do you feel about meeting new people? The more excited to meet new people, the more introverted

3. What’s the easiest way to convince someone? Logical answers = Thinking Emotional answers = Feeling

4. You tend to be a? Reasonable person = Judging, Emotional person = Perceiving

5. Which is a higher value, justice or mercy? Justice = judging, Merciful = Perceiving

6. When standing in line, how do you interact with others around you? If you answer avoid contact that’s more introverted, if you answer more conversational, that’s more extroverted.

7. Which person at a party are you? Depending on the answer they can be any of the types

8. Do you prefer to discuss large topics not coming to any conclusion, or always be able to walk away with a decision? Coming to conclusions is thinking, discussing is feeling.

9. What’s your favorite color? Brighter colors are more extroverted, darker colors are more introverted.

10. Which celebrity are you most like? Simple, tie that celebrity’s personality to a personality type

11. You prefer to speak in? Specifics or generalities. Specifics is more judging, generalities is more perceiving.

12. Do you look out at the world or in at yourself more often? Introspective = introverted

13. Which is something you are better at? Practicality or cleverness: Practicality = thinking, cleverness = perceiving

For a much more complete list, check out this Myers-Briggs Test.

Use Cases

So that’s all great, you can use this template to create your own Myers-Briggs type quiz, but how do you adapt this template to your business? Unless you actually run a psychoanalysis company it’s simply not practical to create the actual quiz, it makes a lot more sense to do a personality test that uses these principles but switches the personality types with objects like Famous Actors or types of Shrimp.

1. “What’s your business style?” For Real Estate Agents.

Josh Flagg is a celebrity real estate agent with his own show “Million Dollar Listing Los Angeles” uses a Myers-Briggs scoring system to discover which type of businessperson you are.

expressive

 

2. Forbes College Finder Quiz

Picking a college is a very personality-biased decision. Some schools are great for people who enjoy a loud party life while others work well for people who prefer solitude a majority of the time.

Recognize this question? It’s a simple adaptation of our list from above. Forbes used their own college lingo to make the quiz fun while continuing to

forbes 2

 

And at the end, you get a college recommendation, which is simply an adaptation of a Myers-Briggs personality type applied to a school (or in this case, a group of schools)

Free Live Training! How to Generate Leads Using Quizzes. Click here to claim your spot

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