Product recommendations sell 4 times better than generic stores. This article will show you how to make a product recommendation quiz, including:
According to Demandware, personalized product recommendations drive just 7% of website visits but 26% of sales. That means a personalized visit is nearly 4 times as likely to make a purchase.
So for this primally pure website, where everyone is invited to have a personalized experience, there's potential for a 4x increase in sales just by having this in place.
What I want to do now is show you how to create a product recommendation quiz on your website, following the example set up by primally pure, so you can do the same thing and get the same benefits.
You will name your quiz "Which (Product) Is Best For You?" with some room for variation and creativity with the details of the title.
This quiz title will not only promise to show people the right products, but it will also answer an important question for the online buyer, who is concnerned that they'll get the wrong product and have to return it, which is we all know is time-consuming and expensive to you as the company.
This quiz title also acts as the friendly store attendant to your website store.
Product recommendation quizzes work 4 times better than just showing all your products on the page precisely because the experience is similar to what you'd get walking into a specialty shop where the owner or employee connects with each person who walks in the door and finds just the right product for that individual.
It's a personalized and human experience that changes the perception of what buying means. Instead of just picking a product off the shelf and buying it you are now getting a consultation in which your wants and needs are met by the product and when it comes time to buy it's not so much an economic decision as it is a person one to better yourself.
In the real world, providing this level of service is expensive and time-consuming, but with a product recommendation quiz you can essentially do the same thing at a huge scale without any incremental cost.
In the questions of your quiz you'll be learning about your website visitor and discovering who they are so you can recommend just the right product for their type.
This part can be daunting to a lot of folks, so I want to break down what's really happening here.
What you're doing is developing a picture of who the person is on the other side of the screen who is taking your quiz so you can then recommend the right solution for their lifestyle.
Now with personality quizzes online (which is what your product recommendation quiz will be), you want to have some fun with it.
Meaning that the questions don't necessarily have to do directly with the topic of the quiz. For example, the question I have pictured just above says "My go-to beverage is:" and this is for a quiz called 'What Deodorant is Right For You?" So they're not directly connected.
In fact, if all the questions of your quiz were weirdly deodorant-specific like "How often do you apply deodorant?" that would be weird and the quiz probably wouldn't do very well.
What you do instead is ask personality profiling questions. If you need some inspiration, we have a running list of quiz questions you can pull from to formulate your quiz.
I recommend having 5-10 quiz questions on your product recommendation quiz so you can make the quiz accurate but without it being so long that people get bored and give up before finishing.
You can also create quiz questions where the question itself is prompted as text and then the answer choices are represented by images.
This is the best type of question because it helps people understand the question more quickly and fully, since images are much easier to grasp at a glance than plain text.
Also, since 70% of quiz takers are on their phones, you'll be able to help them see more visually what's going on rather than having to read the quiz and potentially leaving.
Each question should act as its own experience, even something simple and fun like "Choose Your Favorite Color" can be made an interactive experience by letting people choose a color and maybe you even throw in a few off-the-wall colors
Logic to make recommendations
The way you make seemingly random personality profiling questions connect to your products so you can make an accurate recommendation is through corellations.
I took a screenshot of one questions' corellations and put it to the right here, and there's a more detailed explanation of personality quiz logic you can check out for more details.
The way to make your quiz accurate so not everyone gets the same product recommendation and the quiz actually gives you something that matches who you are is to set up an equal number of possible corellations to each product.
That way, all other things being equal, you have exactly the same chances of getting each result. Then the differentiator between which product you get recommended relies entirely on how you answer the questions, and your product recommendation will be based only on the profile of each person taking your quiz.
(Optional) Quiz Opt-In Form
With interact quiz maker you can use your product recommendation quiz to also build your email list.
We have native integrations with every major email marketing and marketing automation system that exists (see full list of integrations).
These opt-in forms often convert at 50% or higher because the reason for opting in is to see your recommendation, but also to get further personalized picks based on your style. Everyone wants a concierge but no one wants to pay for it, this does both.
You can also segment out your new leads based on which product recommendation they receive.
You can see in the screenshot to the right here that when you get the "BLUE TANSY DEODORANT" you are being put on "Connor's Test List" and each of the other products links to a different list.
This way you can follow up with people and send product recommendations and solutions in the future that personalized to each person.
Doing this gets you even more benefits because transactional emails like the personalized ones you'll be sending out get opened and clicked on 2.3x more than generic ones and lead to more than twice as many sales.
Quiz Results (Product Recommendations)
After the opt-in form you will show people their product recommendation. You can redirect to your own product pages from the interact quiz so you can get people onto your own URL's and they can purchase directly from there.
On these result pages you want to tell people why you are recommending the product you are showing.
Explain how the answer choices they chose throughout the quiz have led to the product you are displaying, and how the product fits into tehir lifestyle and current wants/needs.
We recommend having at least 4 different products you are recommending so people get their own unique outcome.
Embedding in your store
With interact you can embed a quiz directly into your store with an iframe code just like you'd put a YouTube video into your store.
We have special instructions for embedding in Shopify
With interact we also offer a variety of other options for promoting your product recommendation quiz, including a website announcement bar, a website popup, or running the quiz directly as a Facebook ad.
The recommended way of promoting your product recommendation quiz is to use it front-and-center on your website.
Create a custom graphic and have a button that links to your quiz page, then from there you can have people take the quiz and get shown the right products for their style.
This way you'll end up with a flow that looks like the graphic below where you create a totally unique and personalized experience for each and every person who visits your site and they'll love that you took the time to pay attention to who they are as an individual and will be 4 times more likely to make a purchase from you.
Putting it all together now, here's how to make a product recommendation quiz funnel
Your quiz will look beautiful on every device