If you haven’t played Trivia Crack, you should. Be warned though, it’s aptly named – it really is like crack and will get you hooked instantly.
I was looking through search terms for Interact recently and noticed that people have been searching for “how to make trivia crack quiz” and “trivia crack template” a lot more recently and landing on our website, so I figured I’d make a guide for how to create a Trivia Crack quiz that goes on your website.
So I’m just going to make a quiz that’s as close to a Trivia Crack quiz as possible, pointing out things along the way that I think are important.
How to make a quiz like Trivia Crack using Interact
Now I say “like” Trivia Crack because obviously we can’t build in all the socially connected aspects of trivia crack in a quiz that will be created in the next hour or so. However, what you do get is all the fun interactivity of a Trivia Crack quiz as it pertains to the questions and trivia aspects. So let’s do this, here are the steps to making the quiz (actual quiz at the end)
1. Pick a topic
Trivia crack is organized by categories, and that’s a huge part of what makes it so much fun. My favorite category in the game is Geography, so I decided to make a quiz about geography, specifically about Italy. When making a quiz for your specific website I highly recommend picking something related to your business, this will make it easier to write questions and people will be more interested in the quiz if they’ve already interacted with your brand, and if they haven’t interacted with your brand, you can use the quiz as a marketing tool.
2. Give that thing a title and design it
This is where I think Interact actually has an advantage over Trivia Crack, if you want to scroll down to the bottom of this post you can see how Interact quizzes look when they are shared on social media, it’s pretty dang cool, and can really make your quiz go viral quickly. That cover image you see in the Facebook post is what you are designing here in the design section of the Interact quiz builder so take it seriously.
3. Write questions
This is where all the magic happens. Trivia Crack is a game based entirely off of well-written and thought-provoking questions. Because you set the quiz to reveal the correct answers immediately after each question is responded to, that means each question should function on its own as a mini game. While Trivia Crack only does text questions and answers (which you can do with Interact), you can also have image questions and image answers with Interact, which is quite cool.
Some tips for writing questions.
Have a good time
Imagine you are with friends at a bar and trivia begins to happen, try to ask questions in your quiz that you’d imagine the trivia master asking or that you could see yourself asking friends as entertainment. Remember this is a game, it’s all pure fun.
Base everything off of facts
Good trivia starts with a core fact that is interesting because it’s new to some people. That sounded really dumb but all I’m saying is that you should write questions about things you actually know about and feel like are unique to you (or Wikipedia where you learned the fact).
Keep your quiz fairly short
Yes quizzes are fun and the questions are fascinating, but no one wants to answer your 50 question trivia quiz that takes like an hour to complete. I would say try to stay under 10 questions.
Here’s what question looks like after you answer it. Look familiar? I think Trivia Crack took cues from our styling (we were around before anyone knew it existed). I put this here because the explanation of why someone got an answer right (or wrong) is almost as important as the question itself. Make sure you actually know the correct answer and also make sure you provide adequate explanation to satisfy the curiosity of the quiz taker who wants to know why they got the question right or wrong.
4. Write results
Because you are revealing the correct answer to each question right after it’s answered, the overall result of the quiz becomes less consequential. However, with interact you get an option to show correct answers only at the end, which changes the game a bit and makes the results actually important.
If you look below for a second, I set up a mock result for (0 to 0 correct) that links out to an event that is located in Italy where obviously the quiz taker could learn more about the place. If I was someone running events in Italy, this Trivia Crack quiz would be an excellent way of marketing it.
5. Embed on your site
This is a key feature. When you set up a quiz you can set the social share URL to any URL you want, meaning you can send traffic back to your site when people share the quiz the links point back to your domain and you keep all the traffic – genius! I embedded the quiz we’ve been looking at in this blog post and changed the social share links to point back to this post as well, so you can see how that works.
6. Share on Facebook
As the person who made the quiz, you want to get it out there for the world to see. There are two ways you can do this. The first is to actually take the quiz yourself and share it from the results page you get. The second is what I did before where I just share the quiz itself, which comes complete with the cover photo.
Note: If you are sharing on a business Facebook page it won’t automatically share the cover photo image (damn Facebook settings), so you have to manually share the photo along with a link to the quiz.
7. Bonus! How to get ROI from your Trivia Crack quiz
So you might be reading this as a marketing professional and you’re like “sick, I can make that kind of quiz, but what’s in it for me?” Well there are a couple of answers to that question, I’ll go over them briefly.
1. Website traffic
As I mentioned in the embed section, I can embed a quiz in my blog post or website page and set the social share links to point to it so I’m getting extra traffic on my domain from social sites. If I want to show ads or show email signup forms I can do that and get some lasting value from my quiz.
2. Sales leads
I put in a screenshot of a lead capture form below so you can see what it looks like. Basically it’s a form that goes between the last question of your quiz and the results that asks for lead information. The actual form below was shown 475 times and lead to 123 opt-ins. That’s not bad for five form fields!