This is a guide on how to create and post a quiz to Twitter to increase likes, retweets, and engagement. Here's what we'll cover in this article.
1. How to write and create your own quiz for Twitter
2. Setting up your quiz to build your email list and make sales
3. Encouraging engagement and conversation with your quiz on Twitter
Twitter is a huge social network where you can use quizzes to start a conversation and lead back to your website for making sales. In this piece I want to walk you through a quiz created by Rhett & Link, one of the best shows on YouTube. They created a quiz and promoted it on Twitter much to the delight of their audience. It also has practical implications as a way to sell products, but that's just one small part of it. Let's jump in.
Make a personality quiz title your Twitter audience will love
For Rhett & LInk this was pretty easy. They created "Which GMM Character Are You?" and that was a smash hit right off the bat because people love character quizzes (more on how to make a character quiz here).
It's not just Rhett & Link who have found success with the "Which (Blank) Are You?" type of quiz. In fact, 70% of quizzes on Twitter have that same title format.
When you're thinking about what to create your quiz on, keep this in mind, if you can find a way to make the quiz a "Which (Blank) Are You?" or "What Type of (Blank) Are You?" then you'll have a much better chance of success.
The reason people like these quizzes so much is that it leads to a natural conversation and debate. You can share your results and compare to others, forming groups of who got which character.
Write 5-7 questions to determine which character you are
Quiz questions are where you build engagement. If you do them well people will be so enthralled with your Twitter quiz that they'll be invested and share their results, re-tweet your quiz, buy your products, all those good things.
It might not seem like the biggest deal in the world, but quiz questions are where you show your personality and let people express theirs, it's a conversation between two people, you and the person taking the quiz, a format that doesn't exist in real-time like a quiz offers in really any other realm.
Don't worry, you're not alone in coming up with the types of questions to ask, we have a list of quiz questions you can ask that will do the job for you in getting to know the quiz taker.
All you have to do is decide which personality type corellates to each of the answers.
Create Image Questions For A Better Quiz Experience
All of the top quizzes built on interact have questions that look like the example to the right, where it says "Choose a cake:" and then gives you six pictures of cakes to choose from.
Images get more engagement on Twitter regardless of what format they come in, so having a bunch of them in your quiz will get more people to finish your quiz, share their results, but your products, all those good things.
With interact, we have a stock image integration that makes it easy for you to add royalty-free, high quality images straight into your quiz without having to find or upload them from your own files.
Use Your Quiz as an Opt-In to Generate Leads From Twitter (Optional)
We have an optional feature where you can add a lead capture form to your quiz and use it to generate leads from Twitter.
If you turn this on we generally see pretty high opt-in rates (averaging 50%). And you can segment your leads based on which quiz result they get or how they answer specific questions.
Show Quiz Results and Offer Personalized Product Suggestions
Each quiz outcome is unique and has its own set of features. You can show an image that represents the results, you can add a description for the result, and you can put a call to action button for each outcome.
Those call to action buttons are huge because personalized product recommendations sell 2.3x better than generic ones, meaning that if you click on a button that tells you to buy a product based on your quiz results, you're 230% more likely to buy that product than if I just showed it to you out of the blue.
This makes intuitive sense, if you're being shown a list of items you don't care too much, but when someone comes to you and says "here, I chose this for you" you're much more likely to be interested in the piece.
Link to Personalized Product Sales Pages From Your Quiz
The call to action buttons from your quiz results lead directly to your product pages, and when you use the quiz URL on Twitter all of this will happen right inside the Twitter native browser so things load quickly and are easily viewed on mobile devices where people spend most of their time on Twitter.
This way you can make sales right from within the quiz in a seamless experience.
Share Your Quiz Results as a Tweet
Anyone who takes your quiz can tweet out their results, and you can trust that if you make a character quiz people will definitely share their results.
The tweet pictured to the right has 1,272 retweets and 167 comments from people sharing their results after Rhett shared his results on Twitter.
Start A Conversation On Twitter With Your Quiz
Twitter works best when there is a conversation, and what better reason for a conversation than to discuss your results from a quiz.
People absolutely love sharing their results on Twitter and discussing them. You'll see screenshot galore and Gifs enter the mix as people band together over common results and fight over getting different results.
It's truly one of the most entertaining conversations you can have on Twitter, and we all know entertaining is the key to people's attention, which is how you make money.