Social media is a huge part of how we live our lives in this modern world. Not only can we use it to connect with new people and nurture existing relationships but it also has a key role in how we work and run our businesses. As someone who works in the social media industry, it’s easy to become overwhelmed at the enormity of subject. There is so much to talk about and so many new things to learn. So how do you start when talking about social media? Well, I’d suggest creating a social media quiz.
A social media quiz is a tool that your community can use to learn more about their own social media attitudes and behaviour and is generally made up of 10 or more questions with a result at the end.
Examples of a social media quiz might include:
- Discover your social media personality
- Find your social media ‘secret sauce’
- What social network is best for your brand?
In all of these examples, the person who takes the quiz gets to learn more about a certain aspect of social media and how they relate to it. For example, someone taking the quiz to discover their social media personality would end the quiz with an insight into their own social media personality and might be given some tips on how to integrate their personality into a social media strategy. It’s also important to know that there are different types of quizzes that you can use to create a social media quiz.
The most popular type of quiz that you can use is a personality quiz where someone is given a personality as a result at the end. Personality quizzes are popular because people are naturally curious about who they are and want to learn more about themselves.
The second most popular type of quiz is a scored or tallied quiz which you’ll often find in a printed magazine or newspaper. In a scored quiz, your outcome is based on the total number of points you get (dependent on the answers that you gave throughout the quiz). This type of quiz is great if you want to measure someone’s knowledge of a specific topic. For example, what is your social media IQ?The third type of quiz that I want to talk about is the assessment quiz where every question has a right or wrong answer. Assessment quizzes often come in the format of “How much do you know about (something)?”
When it comes to creating your first social media quiz, I would recommend that you start with a personality quiz as they are simple to create and will likely be popular amongst your community.
So now you know what a social media quiz is, let’s talk about why should you create one.
Benefit #1: Educates your community
As I mentioned before, social media is an enormous topic and it’s impossible to know everything there is to know. But with a social media quiz, you can educate your community on certain aspects of social media and they can walk away from the quiz with greater knowledge than when they started.
Not only can a social media quiz educate people about social media but a good social media quiz will also educate your community on your own teachings. For example, my social media quiz is based around the seven social media archetypes. I developed these archetypes based on my own social media framework. This is a framework that I use with all of my clients and is something that I talk about on social media and in my blog posts. By including this framework in my social media quiz, I’m able to educate quiz participants on my own personal framework which is really valuable if any of them choose to work with me in the future. This type of education is powerful because it helps to break down the barriers that someone might have to working with you. Because the more someone understands your work, the more likely they are to want to work with you.
You can also use a social media quiz to communicate the blind spots that your community might have when it comes to social media. This relates to the popular phrase: ‘You don’t know what you don’t know’. This is important when it comes to social media because lots of people don’t realise what they’re missing. For example, tracking your analytics is something that’s really important to your social media performance but unless you know that you should be tracking your analytics, you’re unlikely to be doing it (or to be seeking support with it). So if you can use a social media quiz to assess your community’s blind spots then you can educate them on what they need to be focusing on and they’re more likely to look to you for support.
Benefit #2: Leads your community to seek support
Once you’ve educated your community, you have a unique opportunity to offer them further support. This opportunity is especially valuable because you get to reach them at a time where they are most likely to be receptive to support. For example, your social media quiz might have outlined a specific problem that someone is having with social media. Now that they’re aware of the problem, they start to think about ways that they can solve it. Instead of leaving them alone to work it out themselves, you can lead them to get more support from you.
Considering this, it’s important that a social media quiz also reveals the ‘next step’ and leads your community to a place where they can find more information or support. For example, your social media quiz might direct your community to a paid workbook or small course where they can delve deeper into their social media personality. Perhaps your social media quiz could lead people to your one-on-one services too.
Benefit #3: Provides market research opportunity
Creating a social media quiz isn’t only helpful for your community, it’s helpful for you as a social media expert. The answers that your community give as they complete your quiz are incredibly insightful and can be used as an opportunity for market research. For example, you might like to include a question that asks about their biggest struggle with social media. Once your community complete your quiz, you will be able to go behind-the-scenes of your quiz builder and see exactly what answers people selected. With this information, you can identify any patterns or themes and use it to effectively communicate or craft new offerings for your community.
Now let’s get into the nitty gritty and talk about how to create your social media quiz with Interact!
The first decision that you’ll have to make when creating a quiz with Interact is to work off a template or to start from scratch. Personally, I would recommend starting with a template to avoid the overwhelm of starting from scratch.
If you work with a template then you will be asked to select an industry so that you can choose a template that suits your niche. When it comes to creating a social media quiz, I recommend the choosing from the marketing category.
Once you’ve selected an industry, you’ll be asked whether you want to create an assessment, personality or scored quiz. As mentioned previously, I would recommend starting with a personality quiz. When you select personality quiz, it will bring up a range of different templates that you could use. Click to preview a few of the options before deciding on the one template. And remember, this template is simply a starting point and you will get the chance to edit it in the next section of the quiz builder.
Now that you have a template, it’s time to start creating your own unique social media quiz. The first thing you will want to do the cover page to include your own title, image, header and call to action.
Next, it’s important to think about the end result of the quiz. That is, what personalities do you want to offer on completion of the quiz? Because my personalities were based on a framework that I’d already created, I knew that I had to have seven personalities. Each of these personalities were distinct from one another and had particular characteristics and values. Once you know what your personalities are and have written a little information on each of them then you can add them to the Results (Personalities) section of the quiz builder.
In the results section, you’ll have the option to add an image, a short paragraph of text to describe the result and a call to action where you could add extra information. For example, you could link to a PDF or web page with further information about the personality. This is also the place where you could lead your community to seek your support.
Once you’ve got your personalities, you can then start adding questions and answers to your quiz. You’ll find the option to do this on the left side of your screen where you’ll also see the questions and answers that come as part of the template that you’re using. Creating the questions and answers for your quiz can be difficult if you haven’t already mapped it out on paper. So before you start using Interact, I would suggest writing your questions and answers with corresponding results (or personalities).
When it comes to writing your questions, I think it’s important to ask questions that you’re genuinely curious about. As I mentioned before, quizzes can be a great opportunity for market research so make sure you create questions that interest you. If you work one-on-one with clients, you might already have questions that you regularly ask during pre-coaching questionnaires or sessions.
For example, I’m always asking my clients:
What are they struggling with on social media?
Where do they need the most help on social media?
What are their social media goals?
Now that you know what questions to ask, you can go back and start to write options for each of the answers. The answers that you add to your quiz are especially important as each answer will correlate with a result and will ultimately determine the personality that someone receives at the end of the quiz. I found that it was easiest to write one answer that correlated with each of the personalities. For example, if you have three personalities then include three answers for each question and make sure that each of them correspond to just one of the personalities.
When you are happy with your questions, answers and result correlations then you can start to finalise your quiz by setting up your opt-in form (so you can collect email addresses from leads) and integrating it with your own email marketing provider.
It is during this stage of the quiz set-up that you can decide how leads will be segmented and what email sequence they will receive once they’ve done your quiz. Once again, this is another opportunity to show your community where they can seek more support. For example, you might like to create a personalised nurture sequence for each of your personalities or promote a specific service depending on their results.
There are so many ways that you can create a social media quiz and so many possibilities once you have created one so I hope you feel inspired and encouraged to get creating and implement a social media quiz into your business strategy!