Spirituality is popping up in mainstream media more than ever.
Who can blame us? With so much going on—political differences, technological advances, a pandemic—we could all use practices like meditation and gratitude to stay sane.
With this enlightenment comes a need for more spiritual teachers, coaches, and guides. This is where you come in!
Maybe you practice Reiki. Or perhaps you guide clients to find their purpose. It doesn’t matter how you contribute; what matters is getting your services out to the public.
The best way to attract clients to your services is with a spiritual quiz! If you’re thinking, How will a spiritual quiz grow my biz?—then keep reading. We’ll tell you what a spiritual quiz is and how to create one that spreads your mission and converts more sales.
Let’s get started!
Table of contents
- What is a spiritual quiz, and who should create one?
- 4 types of spiritual quizzes
- How to create a spiritual quiz with Interact
- Create a convert-worthy results page
- Follow up with your audience using email
- What does a spiritual quiz email sequence look like?
- Promoting your quiz
What is a spiritual quiz, and who should create one?
The Oxford Dictionary defines spirituality as “the quality of being concerned with the human spirit or soul as opposed to spiritual or material things.”
Healers, spirit guides, Shamans (or whatever term you use for yourself) help others connect and embrace their minds, bodies, and spirits.
It doesn’t matter if you’re a spiritual teacher, practitioner, therapist, or guide. A spiritual quiz will help you:
Skyrocket your email list—A popular feature of our quiz software is list building. With an email opt-in, you can boost your subscribers.
Jenna Kutcher, a digital marketing entrepreneur, added 88,334 new email subscribers from her quiz. Imagine helping 88,334 new people connect with their higher-self!
Learn about your clients—With insightful quiz questions, you’ll learn about your leads’ struggles, desires, and connections with their spirit. With a better understanding of your audience, you can create personalized services and products.
Grow your income—Elizabeth McCravy used a “What’s your website personality quiz” to boost her website design services by $65,000…in ONE year! And it’s all because of her quiz.
Whether you’re selling a book, coaching sessions, or group therapy, a quiz will guide new clients to your services with insightful questions about the divine.
So what type of spiritual quizzes are there, anyway?
4 types of spiritual quizzes
All the ways to teach spirituality bring many different types of quizzes! Below, see a few examples of spiritual quizzes and why they’re successful.
1. What type of manifestor are you?
We’ll start with Kathrin Zenkina’s quiz (AKA Manifestation Babe), “What type of manifestor are you?”
Kathrin is a successful manifestation coach. She shows her clients how to manifest the life of their wildest dreams with techniques like affirmations, the law of attraction, and tapping into their spirituality.
Her quiz is only 11 questions, but each digs deep into how the quiz-taker perceives and manifests their life. Here are some examples of the questions she asks:
1. I would best describe my friends as…
- Go-getters. They’re all boss babes I look up to and aspire to be like. You could say I surround myself with people more successful than me.
- They’re my friends from childhood and high school, but I wouldn’t necessarily aspire to be like them. They don’t really work on themselves.
- Oh, we’re all Law of Attraction freaks together! All we talk about is manifestation, Law of Attraction, and spirituality. I think I found them in a Facebook group.
- They’re woo AF. We love to do card readings, go crystal shopping, visit psychics, etc.
- Incredible people who all work on themselves, have strong goals, and are seminar junkies like me. Sometimes we do manifesting rituals together.
2. What does a typical evening look like for you?
- I watch Netflix or some random YouTube videos until I pass out.
- You can find me with a self help book or watching The Secret on YouTube.
- I have a very specific ritual I practice every night. And if I don’t finish, I feel like I can’t go to bed yet.
- I’m usually journaling or meditating before I go to sleep.
- I’m growing my business, posting on Instagram, and supporting other boss babes I just came across. Don’t you love collaboration > competition?!
3. Which of the following word combinations excite you?
- Organization, routine, regimen, logic, science, knowledge
- Out there, spiritual, woo-woo, energy, divine feminine
- Law of attraction, manifestation, subconscious mind, energy
- Fresh start, inspiration, motivation, hope
- Dream, imagination, alchemy, success, CEO, top-of-the-world!
As you can tell, each question has long and descriptive answers. Kathrin digs deep to find every type of manifestor out there—and then helps her audience get their dream life with online courses and free content.
Keep this in mind when you create your quiz. What type of answers can you create to connect with your audience?
2. What is your level of consciousness?
Makhosi Singh, otherwise known as The Royal Shaman, is an African Shaman and spiritual guide. She uses her ancient spiritual wisdom to guide clients to unlock their spirit and higher-self.
Her quiz “What is your level of consciousness?” is Makhosi’s first step to understanding her client’s relationship with the divine.
When it comes to a spiritual quiz, your description is essential. Someone who’s new to terms like “higher self” and “energetic alignment” might feel too intimidated to take the quiz. But a description can ease nerves and create an inviting atmosphere.
Let’s break down Makhosi’s quiz description.
First, Makhosi tells users why her quiz is important: “The higher your level of consciousness and self-awareness, the more energetically aligned you will be with your Highest Potential.”
Second, she states the benefits of her quiz, which is to “uncover what stage you’re in, identify your blockages, and find out which steps you should take next!”
Third, she offers a “BONUS Custom Activation” as a freebie. Remember, people love free things! Especially when they’re packed with value.
As you create your quiz description, remember to include:
- Why your quiz is important
- Why your quiz is beneficial
- What’s in it for the user
3. Which meditation style suits your personality?
Amelia Harvey scales her meditation coaching business with a “Which meditation style suits your personality?” quiz.
If you’re thinking, I’m a meditation coach, too! Then hop on over to our meditation style quiz tutorial, where you’ll learn everything you need to know about meditation quizzes.
Going back to Amelia’s quiz, her strategy shines with a quiz landing page.
A few things to note about Amelia’s quiz landing page. First, she starts off with the user’s problem—learning how to meditate daily.
She points out how women don’t enjoy meditation because they don’t practice in a way that suits them.
Next, she uses previous experience and her meditation quiz as a solution—when you take her quiz, you’ll learn what meditation style works for YOU.
And last, she offers a free Facebook group invite to talk about meditation and mindfulness, as well as her free quiz!
The problem-solution-offer is a formula anyone can get behind!
For step-by-step instructions on how to build a quiz landing page, check out our guide: How to Create a Quiz Landing Page that Works.
4. Which Dharma Archetype are you?
The last spiritual quiz we’ll talk about is Sahara Rose’s “Which dharma archetype are you?”
Sahara uses Ancient Ayurveda to help her students find their dharma (purpose) and become one with their spiritual-self.
A noteworthy part of Sahara’s quiz is her result pages, which we’ll go over later. But for now, let’s talk about her quiz questions and answers.
Unlike Kathrin’s long and descriptive questions, Sahara uses concise answers to find a quiz-taker’s dharma archetype. Let’s take a look.
The question, “What matters to you most?” is thought-provoking yet simple. It took me a few minutes to finally choose my answer.
And notice how her question is short and sweet. It’s easy to understand and to the point.
Some other questions she asks are:
- I am happiest when…
- I like to spend my time…
- At my best, I’m…
- At my worst, I’m…
Now that you have an idea of what a spiritual quiz looks like, let’s get to creating one!
How to create a spiritual quiz with Interact
It’s easy to make a spiritual quiz with Interact. Some perks of our software include:
- FREE quiz design
- Quiz templates
- Email opt-in forms (more on that later)
- Conditional logic to form good questions
If you haven’t already, go ahead and sign up for Interact to follow along with the tutorial!
Table of contents
1. Choose a template
For this tutorial, we’ll use one of our spirituality templates. On Interact’s homepage, click Quiz Templates at the top.
Scroll down and click Spirituality. You should see 14 different quiz templates.
I’ll use the “What’s your intuitive gift” template but feel free to choose whatever you want. Or you could follow this quick guide to start a quiz from scratch.
If you decide to use a template, click Use this Quiz.
A window with “Clone this Quiz” will pop up. Click on it and Interact will take you to your design page.
2. Design your quiz
The most fun part about creating a quiz is the design! You’ll use the toolbar at the top for all of your design needs, like the colors, font, and logo.
We’ll start with colors. You can keep the same template colors or choose a different scheme to match your brand.
Next is the font. Click on the T to change your quiz font—be sure to choose a clear and legible font for your audience.
And last is the logo, which adds a touch of professionalism. Your audience isn’t just taking an online quiz—they’re taking YOUR quiz.
Your logo will appear at the bottom right corner of the page.
3. Create your cover page
You know the saying, “You never get a second chance to make a good impression?” Consider this advice when creating a killer cover page. Your audience sees your quiz cover page once, so make it memorable!
We’ll start with the quiz title. Your title can be as simple as the name of your quiz—nothing too fancy here.
The image helps your audience visualize what they’ll get out of your quiz. Click Edit Cover Image to either upload your own photo or choose from our gallery.
Next is the quiz description. Tell your audience what your quiz is about and why they should take it. Notice the description above:
“Everyone is intuitive. However, it can manifest in different ways. Find out how you get your messages!”
I like how this description tells users what the quiz is about—BUT it’s missing the “Why they should take your quiz” part.
I would add something like the following to the description: Find out how you get your messages with this quiz and receive a free guide on your intuitive type!
This way, users get excited about taking your quiz and get something in return.
Last is the call to action. You can keep it simple with “Take Quiz” or change it to something more personal, like:
- Learn your intuitive powers
- Channel your higher self
- Become an intuitive guru
Be as creative as you want here.
4. Create your questions
Good questions are crucial in spiritual quizzes. Your questions should be thought-provoking yet fun.
To learn how to create thoughtful questions and answers, check out our guide: How to Ask Better Questions.
For now, let’s talk about the design of each question page.
Notice how each answer has an image?
Using images for your answers makes your quiz more approachable. It also helps your audience visualize each answer. If you don’t want image answers, click Use Text Answers.
Another way to present images is with a question image. You can upload your own or use our photo gallery with Edit.
What if you want your audience to click multiple answers? Click Answer Settings to allow users to select more than one answer.
We’ll get to the result correlations part later. Let’s go over your results page next.
5. Build a results page
We’ll talk about how important results are soon, so let’s get the design part out of the way. Most of our results pages follow this order:
1. The user’s quiz result
Keep the result encouraging and straightforward. Avoid any negative language. The last thing a user wants is to feel bad about their results.
2. An image
Use an image to enhance your quiz results. The results page below shows a crystal, but we’ve found that using images with smiling people gets people feelin’ good.
3. Quiz result description
The description is where the value comes in. We encourage you to get as detailed as possible in this section. This means:
- Empathizing with your audience’s results
- Stating any problems they may have
- Solving those problems with free content
- Adding more images or videos to explain their result even more
4. Call to action
There are many ways to go about the call to action. You can promote a blog post, service, product, template—you get the picture.
Choose whatever you need to guide users through your funnel and their spiritual journey.
You can use the quiz design toolbar mentioned in step 1 to customize your results page’s colors, font, and images.
6. Correlate your results
The last thing you need to do is correlate your answers to your results. Click Edit Result Correlations to get started.
Connect each answer to a result. You can connect more than one answer to one result and vice versa.
To preview your work, click the eye icon at the top right of the page. If you like what you see, hit Publish!
You’ve officially created your spiritual quiz! That wasn’t too bad, huh? In the next section, we’ll cover more tips to optimize your quiz for more sales and clients.
Create a convert-worthy results page
Now that you know how to create a spiritual quiz, let’s talk about result pages.
Think of a quiz results page as a bridge. Your spiritual quiz is on one side, and your services are on the other. Your results page guides users from your quiz to your services.
It’s crucial to PACK your results pages with so much value, your audience will be dying to know about your business.
We’ll go over two spiritual quiz results pages.
1. Manifestation Babe
You probably remember seeing the Manifestation Babe quiz at the beginning of this post. We’re also going to talk about Kathrin’s result page.
You might be thinking, Wait, there’s nothing about the quiz-taker’s results on this page! Why is it convert-worthy?
This results page is different from most because of the “Download My Guide” section. Notice how Kathrin only tells users their results without a description.
I like to call this technique the “Cliffhanger.” A cliffhanger gives someone just enough info to say, I need to know more! And so they’ll click on the “Download My Guide” CTA.
Kathrin’s guide offers users an in-depth look into their manifestation type—a description, strengths, and weaknesses. I like the idea of a guide because it gives users something to hold on to. They can keep the guide for themselves and refer back whenever they please.
Overall, Manifestation Babe’s result pages:
- Pique quiz-takers’ interest
- Use brand colors and fun design
- Are short and sweet
And don’t forget about email. In exchange for their results, Kathrin asks quiz-takers for their email address with an opt-in form. I’ll go over email opt-ins soon, but first, let’s look at the next result page!
2. Sahara Rose
The best part about Sahara Rose’s “What’s your Dharma archetype?” quiz strategy is the results pages.
Sahara’s result page is lengthier than most. I chose the most important parts of her page so we can go over them step-by-step. We’ll start at the top.
What stands out the most is Sahara’s introduction video. Quiz-takers get to hear about their archetype from the creator herself. Plus, the video connects users to her face, brand, and mission.
If you choose to record a results video, keep it short—one to two minutes is a good length. Along with your video, add a paragraph or two about the recipient’s results. This way, users can either watch the video or read about themselves.
As you can see, Sahara writes A LOT about each archetype. It’s better to write a lot than too little, but I would separate these paragraphs into digestible sections. The last thing you want is for your audience to feel overwhelmed.
Note: Sahara created a dharma quiz to promote her new book, Discover Your Dharma. Let’s see how she seamlessly integrates her book and quiz.
First, let’s talk about social sharing. Quiz-takers can easily share their results with friends on Twitter, Facebook, and Pinterest, for example.
Some marketers believe social sharing distracts users from your call to action, while others swear by it. It’s a good strategy to test with your audience and see what works for you.
Next is the call to action: “Read and learn about the chakras of your archetype in Discover Your Dharma.” When a user clicks “Discover Your Dharma” they’ll learn more about her book.
This call to action is one of many throughout the page. In fact, Sahara created another video and described how her book helps people dig deeper into their Dharma.
She even adds a bullet-pointed list about her book and what readers will learn.
Note how easy it is to read each bullet point. Sahara does a great job with breaking down her book and why users should read it.
At this point, users know their Dharma archetype and about Sahara’s book. Some might be convinced to buy, but others might still be wondering if the book is worthwhile.
Queue the testimonials.
Testimonials give others a chance to say amazing things about your services. Sahara uses two testimonials from credible people in her field, Deepak Chopra and Gabby Bernstein.
As for your business, ask your clients for a raving testimonial and add it to your results page! Let new clients know you’re the real deal.
And last is the final call to action.
In the first section, Sahara reminds quiz-takers about her email list by letting them know to expect exclusive content in their inbox.
I like how she mentions her email and how to check spam folders for her content. A quick reminder can boost your open rate and get your content to more people.
And speaking of email, let’s talk about finding awesome clients with a quiz email marketing strategy.
Follow up with your audience using email
The point of your spiritual quiz is to spread your mission and get more clients, right? So your quiz marketing strategy doesn’t end with your quiz. Your quiz is only the beginning!
After someone takes your quiz, you need to follow up with them. Let them know more about their results and guide them to your business.
The best way to do this is by email. Email marketing is a popular approach for all types of coaches. This section will show you how to create an email opt-in with Interact and our best resources to build an email sequence.
Let’s start with your email opt-in form. When a user takes your quiz, you can ask them for their email address in exchange for their results using an opt-in form.
When you create an opt-in form, make sure to:
Ask users to enter their email—At the top, let your audience know they’ll get results as soon as they send an email.
Offer a freebie—The Royal Shaman offers a free meditation as a reward for entering your email. I mean… who wouldn’t want a free meditation?
Ask for information—Most coaches only need a first name and email to start an email list. We recommend asking for as little info as possible so users don’t get concerned with sharing too much.
Use a call to action—The Royal Shaman used “See My Results” as a CTA button, but you can use something unique, like:
- Unlock your (noun)
- Transform your (noun)
- Find your (noun)
To create an email opt-in form with Interact, head to your quiz and toggle Lead Generation to on.
In Select Contact Fields, enter what information you want to collect from your audience. Then head over to step two.
You can edit your opt-in form however you like. When you’re finished, click Save and Continue to integrate your email marketing platform with Interact.
Now you might be wondering, What type of content should I send through email?
What does a spiritual quiz email sequence look like?
Let’s take a look at some ideas from Sahara’s emails.
First email: the results
After someone takes Sahara’s “What’s your goddess archetype?” quiz, they receive the below goddess results email.
The first part is pretty straightforward—describing the user’s results. What matters is this next section.
Note: Sahara created her “What’s your goddess archetype?” quiz to promote her “Rose Gold Goddesses” program.
She asks, “Now what to do with that knowledge?” and tells her audience how to embrace their inner goddess.
She ends with a CTA: “Learn more about Rose Gold Goddesses here.”
So now the user knows about their results and how they can transform their lives. Plus, they have an idea of what Rose Gold Goddesses is. A short call to action like the above is an approachable way to introduce users to your products.
When you send your first email, give users what you promised: their results.
Then, tie their results to your business. Show them why their results are the start of a transformational journey. Feel free to mention the service you’re promoting.
Now let’s take a look at one of her second emails, which is a continuation of the “What’s your Dharma archetype?” email.
Second email: more information
The second email is all about the why. Why did the user take this quiz? And why should they continue their spiritual awakening?
Now that the quiz-taker knows their archetype, Sahara digs deeper and explains why they were called to find their Dharma. I like how she focuses on finding their Dharma and doesn’t talk about much else. You can tell she’s passionate about coaching clients to find their purpose.
Some other tidbits she adds in her second email are:
- Information about her book, “Discover Your Dharma”
- Shareable images of each archetype
- Calls to action to pre-order her book
When you build your second email, ask yourself: How can I explain my services in a way that resonates with my user and their results? What added information do they need to know about their results to continue with my business?
Now let’s take a look at her third email, which is PACKED with value and answers. Now that users know their archetype and why finding their Dharma is necessary, they might be wondering how to make the most of their Dharma results.
Third email: answer questions and offer value
Sahara answers this question with a Dharma journey email.
Notice how her subject line tells users exactly what they’re about to learn—their stage in the Dharma journey.
Sahara answers the “Where are you on the Dharma journey?” question with a clear list of stages. Users receive awesome content about their spiritual journey and learn ways to continue it.
Plus, she mentions a podcast episode in which she explains this journey in full detail.
When you send your third email, think of other ways readers can engage with your business. Do you have a podcast to share? A blog post? Perhaps a downloadable guide? Add it to your email!
Also, answer any questions you think a reader may have at this point. Clear up any questions before going for the sale.
All in all, do whatever you need to show your users that you’re the real deal. YOU are the authoritative source in your coaching field.
Fourth email: the sale
If your readers are still opening and engaging with your emails, it’s time to pitch your product.
Now that readers know what their Dharma is and how to go about it, Sahara offers a blueprint to take their discovery to the next level.
In this email, she promotes her book AND her 21-day Dharma discovery online course. For the sake of simplicity, we’ll focus on how she promotes her course.
First, she defines what a Dharma blueprint is with a quick explanation and image.
This quick formula is the gateway to the 21-day Dharma discovery course.
Sahara adds more description about her course and a couple of testimonials to secure her stance.
Notice how she adds links to her online course landing page throughout the email. Not to mention, her testimonials sound pretty dang good. Phrases like “blew me away” and “downright magical” are words any reader wants to hear.
And that’s it! I like how she introduces her online course without being too pushy. And now readers know where they can implement their Dharma discovery.
When you introduce your product or service, be friendly and approachable about it. Give your readers a quick Hey, you might be interested in this…, and see how they react. You can always send another email with a deeper focus on your product.
See how far a spiritual quiz can take you? We went from learning our Dharma archetype to signing up for an online course!
Want more information about email sequences?
We talk all about email sequences and how to structure each email in our guide: How to Write the Perfect Followup Email Sequence for Your Quiz.
You can also check out our complete email list building guide for more tips!
Promoting your quiz
At this point, you know how to create a quiz, a results page, and an email sequence. Here are a few more resources to help you promote your spiritual quiz.
Promoting your quiz will get your work out to the public. There’s no use in a quiz if nobody sees it!
You can use Interact to promote your quiz in a few ways.
The best place to add your quiz is your website! It’s easy to do. Just follow the steps in the linked article above.
If you’re on social media, then you can share your quiz with followers on Twitter, Facebook, Instagram, and Pinterest using Interact.
A landing page will promote your quiz exclusively. It will tell users about your quiz and why they should take it.
A spiritual quiz is a perfect way to guide your audience straight to your services. When you make your quiz, make sure to:
- Follow our tutorial to design an eye-catching quiz
- Ask thoughtful questions
- Create a convert-worthy results page
- Use email to guide users to your business
Speaking of questions, you should check out our guide, 90 thoughtful questions to ask as a coach. You’ll also find 15 ready-to-go spiritual quiz questions in there!
And that’s a wrap. Here’s to you and your spiritual quiz!