To make a sports quiz, head to tryinteract.com
Sports are awesome, and the websites dedicated to them are beacons of light in a sea of internet junk. It makes sense then that these great sites should have the best form of content known to the human race – quizzes.
Fortunately there’s a lot of material for sports quizzes “What kind of fan are you?” “Which player are you?” “Do you really know about our team?” these are just a few of the vast possibilities when it comes to sports quizzes.
While the topics may be simple enough to come up with, there’s a wide variety of quality in sports quizzes, which is the result of some quizzes being built well while others fall short.
My goal with this guide is to give you some data-backed guidelines to help make the perfect quiz for your sports website.
Part 1: Setting up a sports quiz
Before you do anything, you should know why you are running a quiz. Is it to highlight specific parts of your website by linking out to various articles based on the results shown? Is it to collect new email leads by having a lead capture form in your quiz? Is it to kick off a new campaign or promotion on your site? Quizzes are fun by themselves, but if you really want to deliver value they also have to have a purpose.
Titles: Start specific, stay specific. It’s never a good idea to try and reach everyone with a quiz you create. It’s much easier to create a quiz that 10,000 people really enjoy than one that 1 million people really enjoy. What will happen if you try to reach a million people with your sports quiz is that they will not care about it enough to share their results, and might not even spend the time to take the quiz.
Let me give you an example from Boston.com, they made a quiz “What kind of Patriots fan are you?” which is super specific to Patriots fans (I’m a Broncos fan and I didn’t even want to take the quiz). However, what the quiz did is reach a group of people who care deeply about the Patriots, and it was a success.
If your site focuses on a specific team, keep the quiz on that team, if you are a general sports news or entertainment site, focus on one team at a time and don’t worry about not catering to everyone else. It’s better to really entertain one group than to try and somewhat entertain everyone.
Questions: know your audience. Continuing on the idea of reaching one very interested audience at a time, make sure your questions are worded in a way that resonates with fans of whatever team you are focusing on.
In the Patriots quiz I mentioned above, the quiz questions specifically refer to Tom Brady and make subtle jokes about other teams. This creates a “grouping” effect that effectively connects all Patriots fans who have a common understanding of their team and its players.
The key to accomplishing a jovial quiz like this is to know what your audience likes, what they are into, and how they talk. Once you know those things, word the questions like you know your audience already talks and you’ll develop instant rapport.
Results and sharing. A quiz that catches on with either Facebook or Twitter can see hundreds of thousands of views in one day, in fact, social traffic accounts for more than 75% of all quiz traffic
Think of your quiz results as an “audition to be shared,” you have a small piece of text to be able to convince your quiz takers that they should share their results and amplify the reach of your quiz. There are a couple of ways to nail this “audition”
1. Be very kind. I say kind because “nice” is an over-used term that has connotations with false reinforcement. What I mean is to be genuinely positive with the wording of your quiz results. Focus on the good aspects of each result and describe them in detail.
For example, one of the quiz results in the Boston quiz we’ve been following tells people that they are the full-head tattoo guy, which I’ll admit can be off-putting to people. However, the description only focuses on how loyal you are to your team, and avoids the parts about being a bit crazy for getting a full-head tattoo.
2. Have a follow-up. Provide a link to check out more information in each quiz result. Think about the mindset of your quiz taker when they get to the results…they’ve just answered some personal (but still fun) questions about themselves. They are very keen to hear what you have to say about them. Your little quiz result probably isn’t enough to satisfy that curiosity, so having a link to check out more content or a video that applies to their personality type is much needed.
Part 2: Sharing and maximizing your impact
The best social shares have images, on Twitter, tweets with images get 18% more clicks, on Facebook, the number is even higher. When you share out your quiz, be sure to add an image manually to the tweet or Facebook post (Facebook will automatically add images to personal Facebook accounts, but not to business accounts).
Also, be sure to use the “closed loop” method we’ve developed here at Interact to make sure you don’t lose any of your traffic to those social shares. This method works in three easy steps.
1. Create your quiz using the methods we discussed in this article.
2. Share your quiz on Facebook and Twitter (after changing the social share link inside the Interact dashboard).
3. Send traffic back to your website where the quiz is embedded.
I have a nice picture of how that all works below as well.