This guide will show you how to make a "This or That" type quiz.
"This or That" quizzes tend to perform really well if the title is right.
The way to create a high-performing title is to make it in one of the following formats.
For this or that quizzes you'll want to give people two options and choose one.
Each question presents two options and asks the quiz taker to choose one, hence the "This or That" concept.
In a typical This or That quiz there is usually one answer that is "Correct" and one that is incorrect. However, you don't have to do it that way and you could make it about preferences where neither choice is right or wrong and rather they just help you find out more about someone's preferences so they can see a result that is helpful to them.
We recommend having 7-12 questions in your quiz.
Correct/Incorrect Answer Screens
If you choose to set up your quiz where each question does have a correct answer, you can show a screen that tells the person whether they got the answer right or wrong right after each question and then provides an explanation of the correct answer.
This is a good idea for getting continuous engagement on your quiz because you won't be making people wait until the end to see their results which they will like.
(Optional) Quiz Opt-In Form
With interact quiz maker you can ask for an opt-in after someone finishes answering the questions of your quiz but before the results are shown.
If you choose to enable this you can make the opt-in form relevant to the topic of the quiz like the example to the right that says "Enter your email to see your score!" "And get personalized advice on how to eat healthier" on a quiz that is talking about which foods are healther.
That opt-in call to action is useful to anyone taking the quiz which results in higher conversions
After someone finishes the quiz they'll be shown a result screen that is unique to how they answered the questions of the quiz.
So if you have a quiz where each question has a correct answer, you can show people different screens based on how well they score, if you are doing a preferences quiz, you can show people different screens depending on their answer choices on the quiz.
In this results pages you'll want to provide an explanation of the result given, whether that's a score or a preference profile.
You'll also be able to add a call to action button to each result with a link to learn more about the topic of the quiz.
Your quiz will look beautiful on every device