Love it or hate it, Valentine’s Day is a big deal that brings with it an enormous amount of social shares and search traffic which you can potentially benefit from with a quiz of your own.
I’m going to demonstrate the best practices for creating a Valentine’s Day quiz using an example from LastHopeK9.org. I’m doing this for a couple of reasons – first, it shows that you don’t have to sell chocolates or flowers to benefit from the holiday hype. Second, I really like dogs, they are great, and you should definitely consider adopting.
1. How it looks (design)
Pink. obviously. That’s not really a requirement, but not a terrible idea. I like this example from Last Hope Rescue because they do a lot of things right on the design and cover page. Let’s break down the elements for simplicity.
(the part below that has a paw print on it) This is the massive image that appears on the front of every quiz, it’s also the image that will get shared if someone just posts a direct link to your quiz on Facebook. Take it seriously, make sure it’s the right size, put your brand in there, create a custom image, do what you have to do to make this image special.
It doesn’t have to be pink, and in general I actually recommend that you just follow your brand colors when creating quizzes. The goal with quizzes is to make them appear just like any other piece of content your company might produce, not to make them super unique (only because this generally leads to better results).
Why is this in design? Because it shows up on the front page of your quiz and is also part of what gets shared when someone posts the quiz on Facebook or Twitter. 80% of people scrolling through a feed will read your title, but a much smaller percentage will actually click through and take the full quiz. You should take title-writing seriously, but luckily we did it for you. Here are two title templates that pretty much just work for Valentine’s Day.
1. The “Which (blank) are you?” title: “Which dessert are you?” (actual quiz)
2. The “Who is your?” title” “Who is your (Furry) Valentine?” also works for “Who should be your Valentine?” and things like that.
2. How it feels (questions)
Would you like to talk to people who visit your website? What about people who just happen to visit your Facebook page? Now you can (in informercial voice). Quiz questions are the perfect place to hold a quick chat with people who frequent your site or social properties, and an opportunity to build some comradery with people before you go and ask them to buy stuff from you (or adopt a dog).
Here are the things you should do in your quiz questions.
-Have images. We ran a study and found that all 100 of the top quizzes (ranked by hits) had at least one image question in them. As you can see in the screenshot below, image questions look pretty cool, and they certainly liven up a quiz, which is probably the reason for their success.
-Speak like a human. There’s an entire blog post on this subject if you really want to dive in. If you want the quick and dirty version, think of it this way – you are hanging out with friends at a pub, how would you talk to them? Now write your quiz like that.
-Keep it short. 6-12 questions, this will take 2 minutes or so to finish, no one wants to spend longer than that, and shorter just looks like you didn’t try.
3. How you reach people (results)
Quiz results are precious ground. This is the main place that people who take your quiz will share it from, and if you don’t get it right no one will share their results and you’ll end up wasting time creating your quiz in the first place (and no one likes wasting time). Let’s go over some results best practices.
-Include images. For pretty much the same reason as the quiz questions should have images. Also, when quiz results get shared the social share will include an image, a link, and the title of the result, with the image being the most noticeable obviously.
4. The initial foray (sharing)
This is the first time anyone will see your quiz, and it’s usually done on Facebook. You can also embed your quiz, but that’s a different article. I’m including this because sharing your quiz on Facebook as a business is not nearly as easy as it should be, thanks to some strange settings they have. Here’s the instructions.
1. Take a screenshot of the quiz or pick an image to share