There are people who travel for vacation. And then there are people, like you, who travel to live. You don’t wait for two weeks of time off to hop on a plane. You travel just about anywhere and might even do it for a living!
Whether you’re a tourist company or travel blogger, you inspire others to pack their suitcases and explore. If you can make a profitable travel business, so can others!
But here’s the problem—you don’t know how to reach your audience. The online world is a big one—so, how do you stand out?
Have you thought about making a travel quiz?
In this post, I’ll answer everything you need to know about creating a travel quiz and how it’ll boost your biz, like:
- What is a travel quiz?
- Why make a travel quiz?
- 5 examples of travel quizzes
- Before designing your travel quiz
- How to create a travel quiz with interact
- Building an awesome quiz landing page
- Asking creative questions
- 25 travel questions to ask
Let’s get started!
What is a travel quiz?
A travel quiz can help you figure out where you should travel next and how to plan your vacation. A few examples of travel quizzes are:
- Where should you travel to next?
- What’s your dream vacation?
- Where should you spend your New Year’s Eve?
They’re fun and easy to make, but you might be wondering, Why should I make a travel quiz, anyway?
Why make a travel quiz?
Travel quizzes are perfect for tour guides, travel bloggers, and recreational brands (i.e. Patagonia). They’re an ideal way to guide your audience to your products.
When you make a travel quiz, you’re likely to:
Grow your email list—One of our clients, Leisa Peterson, grew her email list by 7,000 subscribers using a quiz!
After building her quiz in a couple of hours, Leisa used Facebook ads to promote her work and attract 10,000 quiz-takers and 7k subscribers.
There are infinite ways to grow an email list with a quiz. All you need is lead generation software (included with Interact) and an email sequence.
Capture more leads—Leads are potential customers who are interested in your product. If you create a quiz funnel, you’re likely to attract tons of leads.
Jenna Kutcher, an online educator, generated 88,334 leads with a quiz.
I know… that’s a lot. All she did was customize her quiz questions for potential customers, pointing out their strengths, struggles, and desires.
As you create your quiz, think of ways to capture your target audience. Our quiz design features will help you out, but I’ll talk more about that later in the post.
Make more sales—I think this perk speaks for itself. The more email subscribers you get means the more leads you capture. And the more leads you capture means the more sales you’ll get!
TONIC site shop, a website design biz, generated over $50k in sales using a brand quiz! After creating their quiz in the middle of the night (true story!), the founders of Tonic weren’t expecting much. That is until they attracted over 1,000 leads during the first month.
I think it’s safe to say that anything is possible.
Now that you know why you should make a travel quiz, let’s look at a few examples.
5 examples of travel quizzes
There are more to travel quizzes than the usual “Where should you travel next?” question. Below, I’ll show you five different travel quizzes and the best parts about them.
1. Based on your quarantine style, where should you travel next?
You’ve probably been at a loss for what to do during this pandemic. If nobody’s traveling, why create a travel quiz?
What I love about the quiz above is the creator’s spin on “quarantining.” Many of us aren’t able to travel right now, but there’s always the future. So you might as well find out where you should travel when you’re able.
The “win” for this quiz is its trendiness. We all agree how much it sucks to be stuck at home. You might as well make it better with a “quarantine-travel” quiz!
Keep in mind that trendy, Buzzfeed-like quizzes won’t last forever. If you decide to create a trendy quiz, make sure to update it every once in a while.
And speaking of Buzzfeed…
2. Where should you travel next, based on your favorite foods?
Buzzfeed’s “Where should you travel next, based on your favorite foods?” is another trendy travel quiz. A lot of us want to visit certain places because of the cuisine, so it makes sense to connect food with travel.
The best part of this quiz is how fun and simple it is. You don’t need more than one to two minutes of your time, and everyone knows what food they like!
Another win is the visual questions.
It’s much more fun to answer questions with images. Luckily, we incorporate “answer images” in our quiz-design features.
Is there a way you can add images and bright colors to your travel quiz?
3. Which travel destination fits your personality?
This “Which travel destination best fits your personality?” quiz uses a personality framework to figure out where to go next.
A couple of things to note: One, they ask, “Where in the world should you travel after quarantine ends?” to keep it relevant. And two, they describe what their quiz entails with “Answer seven fun questions about your personality to find out!”
Moral of the story: A solid quiz description is likely to attract more users to your quiz. Plus, everyone loves a solid personality quiz. Kaye Putnam, for example, generated $100,000 in sales with her brand-personality quiz. You can check out her case study and how she did it here.
But the best part about this travel quiz is the questions.
You wouldn’t think the question, “What’s your biggest pet peeve?” has anything to do with travel. But let’s take a look at some answers.
Slow walkers—Anyone who answers this would hate to walk around in a jam-packed city.
Feeling rushed or stressed—This answer will lead to a relaxed vacay, like Maui or Cabo.
Being stuck somewhere with nothing to do—If you hate doing nothing, you’d probably need a fast-paced destination, like Bangkok.
See how a random question tells you so much about your ideal destination? It goes to show that you don’t always have to ask “travel-related” questions.
Some other questions in this quiz are:
1. What’s on your bucket list?
- Scuba diving
- Two words—beer spa
- Leaving the map at home and completely losing yourself somewhere.
- Attending a major fashion week.
- Experiencing a totally new culture.
2. In school, you got in trouble for:
- Getting caught texting.
- Daydreaming during a lecture.
- Playing hooky.
- Falling asleep during class after staying up the night before.
- Being too high-energy.
3. In your friend group, you are the:
- The quiet, loving friend
- The trendy, funny friend
- The chill, welcoming friend
- The unique, do-your-own-thing friend
- The wild, spontaneous friend
We’ll give you 25 travel questions to ask later in this post!
4. Where’s your next European adventure?
A “What’s your next European adventure” quiz is interesting because it’s tailored to Europe only. If you own a tourist business, consider making a quiz about your specific destination.
And the best part of this quiz isn’t the topic, but rather the result page’s call to action.
The CTA button, “Check out our Italian Adventures!” takes users to this business’s guided tours and packages. See how easy it is to highlight specific services with a quiz?
Consider your services and how you can promote them using a quiz. For example, if you’re a tour guide, then you could share your best routes using a quiz. Or, if you’re a travel blogger, you could promote your blog posts.
And speaking of travel bloggers, let’s check out how Jessie uses a quiz to boost her blogging business.
5. What’s your travel blogging superpower?
Jessie on a Journey is a travel blogger who helps others grow their travel blogs into a business.
She targets a specific audience—aspiring travel bloggers—and uses a “What’s your travel blogging superpower?” quiz to attract leads.
The most interesting part about Jessie’s quiz is its uniqueness. It’s uncommon to see a “travel blogging quiz” floating around the internet. She combines two aspects of her business into one awesome quiz!
You don’t need to have a tourist company to make a travel quiz. You might be a photographer, blogger, or local traveler! No matter the case, you can always get creative.
You can also check out five more travel quizzes to see how hotels, tourist businesses, and magazines get leads.
Before designing your travel quiz…
There are a few things to note before designing your travel quiz. And we’ll go over each of them below.
1. Think outside the box
How many times have you seen a “Where should I travel to next?” quiz?
Instead of using the same old quiz, why not go off the beaten path and create something unique?
Some examples are:
What road trip should you take next? A great idea if you’re into van life.
Are you ready to travel as a couple? Perfect for relationship coaches.
What’s your travel persona? A spin-off of a personality quiz.
What Asian countries should you visit? Tourist companies do well with a specific-destination quiz.
What is your family’s travel personality? A good idea for anyone in the family or therapy industry.
You get the picture. When you create a targeted quiz, you’ll attract the leads you want to work with! You can check out our travel quiz templates to brainstorm more ideas.
2. Choose a call to action
The most important part about a quiz strategy is your end goal. If you don’t choose a call to action, then your strategy will stop at your quiz and you won’t get more leads. You need a call to action to guide users to your product.
Ask yourself, what do you want users to do when they finish your quiz? Some ideas might be:
- Read a blog post
- Schedule a consultation call
- Buy a guided tour
When you think of a call to action, add it to your quiz results page, like below.
After users take Jessie’s “What’s your travel blogging superpower?” quiz, they can sign up for a free webinar about monetizing a travel blog.
In this example, you can see how a call to action provides value, retains leads, and increases sales.
Provides value—A quiz call-to-action doesn’t mean “Buy now!” or “Sign up today!” Users need to connect with your business first. We talk more about this in our quiz marketing funnel guide.
Retains leads—It’s less likely that someone will stray from your business if you offer something of value.
Increase sales—A specific call to action retains qualified leads—people who are interested in buying your services. The more qualified leads you have, the more sales you’ll get.
Once you choose a call to action, you’ll be ready to plan a promotion strategy, which we’ll talk about below.
3. Plan a promotion strategy
A travel quiz won’t go anywhere without a promotion strategy. While our software assists you in promotion, you’ll need to plan a few areas in advance.
First, find out where your audience hangs out on social media (if they do at all). A popular channel for aspiring travelers is Pinterest.
Quizzes and travel blogs are huge hits on Pinterest. To get started, create a few pins like the above to get some traffic.
As for other social media channels, like Twitter and Facebook, you can learn more with our guide explaining how to share your quiz on social media.
Facebook ads are another great way to share your quiz.
Interact makes it possible for users to take your quiz directly from Facebook ads! You can find the deets in one of our Facebook ad case studies.
Outside of social media, you can promote your post with a landing page. A landing page tells users why they should take your quiz and what they’ll get out of it. We’ll go over everything you need to know about creating a travel quiz landing page soon.
For now, let’s talk about promoting your travel quiz using your website. One way to share your quiz is by placing a CTA section on your homepage.
Notice how Lily adds her “What’s your core purpose?” quiz to her homepage. This way, it’s easy for visitors to go straight to your quiz.
You can also use popup ads to promote your quiz. I know what you’re thinking: But popup ads are annoying!
Sure, popup ads can be annoying, but not all of them are! Take a look at the one below.
I don’t see any annoying flashes, colors, or font sizes here. Popup ads can look professional and clean if you design them that way. Check out our guide on popup ads to learn how to embed one on your site.
The possibilities are endless when it comes to promoting your quiz. You don’t need to choose every promotion strategy out there, but start with two or three and see how they work out for you.
Now let’s get to the fun part—designing your travel quiz!
How to create a travel quiz with Interact
It’s fun to design a quiz with Interact. Along with our design features, we also offer:
- Email marketing implementation
- Branching logic
- Social media sharing
- Popup ad sharing
And more! Check out our pricing guide to figure out which Interact plan is right for you. When you’re finished, head back here for a tutorial on how to design your travel quiz.
Table of contents:
1. Choose a template
On your quiz dashboard, click Create New Quiz to choose a template.
In this tutorial, I’ll use the “What region of France is a tailored fit to your personality?” template.
And if you’re not interested in our templates, click Start From Scratch to create a brand new quiz.
2. Pick a design
On the editing page, you’ll notice a quiz menu at the top.
You can edit your quiz colors, font, and logo using this menu. Implement your brand colors, font, and logo to personalize your travel quiz.
If you’re stuck on choosing the right colors, head to our post: Your Complete Guide to Quiz Design.
3. Build your cover page
The cover page is the first thing people see. Make it memorable with an enticing title, image, description, and call to action.
Title—Notice how the title is phrased as a question. When you phrase your title as a question, people will want to answer it by taking your quiz.
Description—Briefly explain what your quiz is about. You’ll get brownie points if you point out what users get in return for taking your quiz, like a freebie!
Image—Choose an exciting image of your adventures or upload an image using our gallery.
Call to action—The CTA button “Take the Quiz” is fine. But you can personalize it by using phrases like:
- Find out your (CTA)
- Go on an adventure
- Start your journey
Choose a call to action your audience will be dying to do.
4. Design your questions
If you don’t know what questions to ask, you can jump to 25 travel quiz questions for some ideas.
When you’re ready, add each of your questions to the quiz.
Questions are more fun with images. You can edit the cover image by clicking Edit to upload a photo or choose from our gallery.
Another way to add photos is with answer images.
It’s easy for users to visualize their dream vacay with image answers. Click Edit at the top of each image answer to change the photo.
5. Build a results page
You’ll need to tell users their results with a results page. A results page convinces users to sign up for your email list, so this part is important!
We’ll go through each section of a high-converting results page, starting from the top.
The top is standard—all you need to do is add a “You’re a (blank)” and an image to go along with it.
Now let’s talk about the description.
The description should cover the following:
Personality traits—Why does your user belong in a certain destination? Use traits to connect their personality with a travel spot. For example, the results above say, “Your laid-back, naturally relaxed nature is a perfect fit for Bordeaux…”
Visualization—Sell your destination and paint a picture of the user’s results. Notice how the results above say, “Imagine strolling through the city’s ornate architecture while sipping a fresh espresso. Perhaps sifting through the antique bookshops.”
I don’t know about you, but that description makes me want to hop on a plane, stat!
Now’s the time to offer a few travel tips. Show off your knowledge and give them the low-down of the best places to see.
And don’t forget to introduce yourself!
Tell them a little about who you are and why you do what you do. Remember to tie your intro back to your audience.
As we get to the end of your results page, add a few resources about their result. Your resources should come from your business—you’ll get more traffic and leads that way. Some ideas are:
- Podcast episodes
- Blog posts
And last is the call to action. If you created an email opt-in form, then users will have already signed up for your email. But it’s nice to remind them of what’s coming to their inbox soon.
Remember to use the design menu at the top to choose your colors, font, and images! And check out our guide, How to Create Quiz Results Landing Pages that Dazzle Your Audience.
6. Correlate questions and answers
The last thing you need to do is correlate each quiz question with an answer. This way, users will get accurate results.
On your question page, click Edit Result Correlations.
Correlate each answer to one of your results. Do this for each question page.
All done? Preview your quiz by clicking on the eye icon at the top-right corner.
If everything is looking good, hit Publish—and you’re done!
Building an awesome quiz landing page
As I mentioned earlier, you can get people excited about your quiz with a landing page.
So how does a landing page differ from a results landing page?
A results landing page tells users their results and their next steps with your business. And a normal landing page promotes your quiz, telling users why they should take it.
Let’s take a look at Jessie’s “What kind of traveler are you?” landing page.
The first section of a landing page should always include your quiz title, description, and call-to-action button.
Notice how Jessie tells users what her quiz will help them with and what they’ll get in return (a travel guide). Plus, she adds a CTA button for anyone who’s eager to take her quiz right now.
In the next section, Jessie introduces herself and explains why she loves to travel.
Notice how she added a photo of herself working outside. It’s obvious that Jessie is a true digital nomad!
And last, she ends the landing page with another call to action.
Jessie’s landing page is simple and to the point. But if you’re looking to add more areas to your landing page, consider the following:
A “what’s in it for you” section—It’s easier to convince someone to take your quiz if you give something in return. If you offer a freebie, tell them on your landing page! Explain what the freebie is and how it’ll help them get their travel on.
Your quiz results—Get users excited and add your results on the page. Check out the below example.
A video—Record yourself talking about your quiz and what users will get out of it. You’ll humanize your landing page and connect with more people that way.
Check out over ten landing page examples with the post, How to Create a Quiz Landing Page that Works.
Ask creative questions
What’s the most important part about your travel quiz? Oh yeah… your questions! Your quiz wouldn’t be anything without them, but what makes a good question, anyway?
When it comes to travel, your questions should be inspiring, imaginative, and visual. Let’s go over each of these.
Creative questions are fun—Traveling is a chance to pause normal life and try something new for a couple of weeks. When you go on a trip, you expect to have a good time because traveling is FUN!
Match the energy of vacationing with fun questions. Avoid being serious and use exclamation points (!), casual language, and dream-worthy travel destinations.
You can also try different question formats, like this-or-that, true-or-false, and scenario questions.
A this-or-that question asks something like, “London or Paris?”
A true-or-false question goes along the lines of, “True or False: You would summit a mountain if given the opportunity.”
And an example of a scenario question is, “You win a getaway to the resort of your choice. Where are you going?”
Creative questions are imaginative—There’s something about traveling that makes you think anything is possible.
Maybe it’s the new atmosphere or the foreign language. But life doesn’t seem so normal when you’re out of your comfort zone. So when it comes to your travel quiz, ask questions that spark your audience’s imagination.
When you think of a normal “weekend getaway,” you might imagine a local museum or restaurant. But the question above uses images to help quiz-takers dream bigger than the norm.
And speaking of images…
Creative questions are visual—One of the best parts about traveling is the photos! Who doesn’t want to see pictures of the Eiffel Tower or the Great Pyramids on their screen? Or even better, who doesn’t want to see photos of amazing food?
As I mentioned in the quiz tutorial, you can use image answers to add visuals to your travel quiz.
25 travel quiz questions to ask
We came up with 25 travel questions for you to ask in your quiz. Feel free to use any of them in your future quiz!
1. Your parents give you a camera for Christmas! What are you taking pictures of?
- My new puppy!
- Nature! Now I can finally take beautiful photos of my hikes.
- My family and friends. I love capturing candid moments.
2. You’re listening to a meditation, and it asks you to imagine your “happy place.” What do you picture?
- Palm trees, white sand, and an ocean breeze
- People, amazing food, and dancing the night away!
- Hiking shoes, large mountains, and silence
- Does my bed count?
3. Your family is going to Cabo for NYE. Where can they find you?
- Swimming in the ocean, duh!
- Reading in a hammock, under a palm tree
- Eating at luxurious restaurants and getting five-star massages
- Dancing the night away at the clubs
4. Quick! Pick a destination:
- Bali—Gimme island life, please.
- Machu Picchu—I’m all about the view.
- London—I’m a city gal!
- My favorite local restaurant. What can I say… I’m a homebody!
5. Your best friend wants to go out to eat. Where do you suggest?
- I love a classic hamburger and fries. It’s so comforting!
- Why go out to eat when we can make amazing food at home?
- I could go for fettuccine alfredo and garlic bread. Yum!
- I’m up for something different, like Ethiopian food!
6. What does your perfect morning look like?
- Waking up to the ocean waves is my paradise!
- Walking to the downtown market for an early breakfast.
- Going on a morning hike through the mountains and jumping into the lake.
- Watching the sunrise from my bed sounds ah-mazing.
7. It’s a Friday night and you’re friends want to hang out. What do you suggest?
- Dancing the night away! I keep my dancing shoes on me at ALL times.
- Going out to eat at the newest restaurant in town. I’m a foodie!
- Staying in and watching a movie. Popcorn, anyone?
- Game night, baby! I’ll bring Cards Against Humanity.
8. What’s your go-to meal?
- Pasta with marinara sauce… so yummy!
- Ordering take-out from my favorite Chinese spot.
- A club sandwich and a side of chips. It never gets old!
- I’m a little obsessed with tacos.
9. What’s your favorite mode of transportation?
- Driving—road trip, anyone?
- An airplane so I can look at the clouds and dream.
- A bicycle right by the beach.
- I’m all about public transportation so I can sit back and relax.
10. Why do you want to travel?
- I want to experience as many authentic experiences as I can.
- I want to try ALL the food!
- I want to see as many beautiful sights as possible!
- I want to immerse myself in another culture.
11. You have a Friday night date! What are you two doing?
- Attending a cooking class!
- Going to a romantic dinner and walking along the beach.
- Going on a hike and having a picnic.
- Making dinner at home and watching a movie!
12. How do you go about planning a trip?
- Ha! I don’t plan trips. Carpe Diem!
- I plan one event for each day but make sure I have time to chillax.
- I pack my schedule with things to do. I want to make the most out of my trip!
- There’s no need to plan when all I want to do is lie on the beach!
13. What is the longest amount of time you’d go on a trip for?
- One or two weeks.
- No longer than a week—I get homesick easily.
- If I didn’t have work then I’d say indefinitely.
14. Where would you rather stay?
- A luxurious hotel.
- A cute airbnb overlooking the city.
- A hostel so I can meet other travelers!
- In a tent, right under the stars!
15. If you forgot to pack ________, your trip would be ruined.
- My dancing clothes.
- My hiking boots.
- My beach read.
- My tour guide book.
16. What is your idea of relaxing?
- Sleeping until noon and staying in my PJs all day!
- Going on a hike and soaking up the sun.
- Going to the city with friends and blowing off some steam.
- Watching a movie with pizza.
17. The perfect afternoon sip is…
- A local beer.
- A glass of sangria—it’s SO refreshing.
- A cup of coffee—I need a wake-up call!
- A glass of sauvignon blanc is all I need.
18. If you had to live in one climate forever, it would be…
- The snow! Then I could ski all day long.
- The humidity! I’m all about island life.
- Something between hot and cold, like Los Angeles.
- Super dry and hot weather, like Spain!
19. Which item would most likely be on your bucket list?
- Going cliff diving in the Maldives.
- Getting VIP access to the best club in Dubai.
- Going on a food tour in Paris.
- Throwing a dart on a map and going to wherever it lands.
20. People can find you on a Saturday night…
- Working late—I have goals to reach!
- Out for drinks with my best friends.
- Cuddled up and watching a movie with my S.O.
- Going to sleep early—I want to catch the sunrise!
21. Your friend invites you on a camping trip. What do you say?
- Sorry, I can’t go. I already have tickets to a museum event.
- Heck yeah! I’ll bring the s’mores.
- I’ll go ONLY if I can stay in a cabin. Camping isn’t my thing.
- Of course! I’ve been wanting to get out in nature.
22. Quick! Pick an activity:
- A full moon party in Thailand.
- Hiking through the Andes.
- Oktoberfest in Germany.
- Sitting on the beach in Mexico.
23. Do you like to travel with people or fly solo?
- The more people, the merrier!
- I like to choose my schedule, so flying solo works for me!
- I like traveling with one or two people.
24. What was your favorite subject in school?
- History–it’s one big story!
- Science—I’m a nerd when it comes to research.
- English—you could call me a romantic.
- Physical education—I always had way too much energy.
25. What does your next vacation look like?
- Relaxing on a cruise to Antarctica.
- Walking the Camino trail from France to Spain.
- Scuba diving in Thailand.
- Shopping around in London.
- Eating ALL the food in Brazil.
- Lying on a beach in Greece.
Remember that you are free to use as many questions as you want in your travel quiz! You can also check out our guide, How to Ask Better Questions, for more tips.
Over to you
You’re probably spinning with ideas about your travel quiz. Who can blame you? We went over A LOT of information, like…
Why you should make a travel quiz—More email subscribers, leads, and sales? Need I say more?
5 examples of travel quizzes—You don’t have to stick to the standard “Where should you travel next?” quiz. Be as creative as you want!
What to do before designing your quiz—Think outside the box, have a call to action, and plan a promotion strategy.
How to design a travel quiz—You can make your quiz in a day or less with our software.
Building a landing page—Tell users why they need to take your quiz and what they’ll get out of it.
Asking creative questions—Inspire your audience with out-of-this-world questions. And take a look at the 25 questions we wrote for your quiz.
So what do you do from here?
First, check out the following tutorials and grow your email list!
An email list is the gateway to nurtured customer relationships and sales. All you need is an Interact account and the tutorials above to get started!