Quizzes have been popular for a very long time, and now you can create an interactive quiz for your website and social media. This article will cover creating three types of interactive quizzes.
1. Personality Quizzes
2. Scored Quizzes
3. Assessments (Multiple Choice Quizzes)
What is An Interactive Quiz?
The term "Interactive Quiz" gets used a decent amount, but what does that even mean? In my definition it defines a quiz in which you give your input by answering questions and then the quiz gives you an output in the form of results and this all happens within the containment of your web browser or mobile device. There is no delay between when you take the quiz and when you see your outcome. This is unique to interactive quizzes because you are not waiting for an email to get your results or tallying up your points on a paper like the old magazine quizzes.
Interactive quizzes also give you the ability to do more in a business sense, by using the quiz as an opt-in lead magnet. This way you can collect new email subscribers and segment your leads based on the inputs from the quiz.
Today I want to walk you through the three most common types of interactive quizzes, we'll cover how to formulate each kind and the best way to write each one and set up the scoring systems.
Build a Personality Quiz
Step 1: Write a Quiz Title
Personality quizzes are the most common type of interactive quiz, holding nearly 80% of the market share for all quizzes created.
When writing a title for your interactive personality quiz there are a couple of templates you should follow to maximize your success.
1. The "Which (Blank) Are You?" title
2. The "What is Your (Blank)" title
Choose one of these two and customize it for your own quiz.
This might seem like it's taking all the creativity out of your quiz, or that you'll end up with a quiz that's the same as someone else's, but in reality the same quizzes have been used for the last 100 years by all sorts of companies and no one has been bothered by it. The reason for setting up quizzes where the subject is the person taking the quiz is because people take quizzes to learn about themselves, and if you set up a title that promises to do just that you'll end up with a popular quiz.
If you're struggling to come up with a good title, we have a list of quiz titles you can use that are sorted out by industry so you can find one that's relevant to what you do.
Step 2: Write Questions
In a personality quiz the questions are meant to help the quiz taker figure out which personality type they are. You should write quiz questions in such a way that it helps you discover more about the person without it being super directly related to the results of the quiz.
If you write questions that are all obviously connected to the results that will take the mystery out of it.
Instead you should make questions like the example to the right here that says "How well do you manage your energy?" and it's on a productivity style personality quiz so that's somewhat related but not directly.
If you're having a hard time knowing what to ask, we've made a list of quiz questions you can use that are pretty generic and easily adapated to any kind of personality quiz.
Step 3: Create Your Personality Results
Make quiz results that are unique to show your quiz takers when they complete the questions.
Each personality type is different and you can create as many different types as you need (we recommend 4-6).
The amazing thing about a interactive personality quiz is that people won't have to wait for their results by email or through a calculaton, that all happens in the background (scroll down to see how that works).
We recommend creating a description for each quiz personality type that explains what it means and is re-assuring to people who might be concerned about what their results mean.
Step 4: Connect your questions and results with corellations
Each answer choice to every question corellates to one or more of the personality types in your quiz. The interact quiz software automatically calculates the corellations and keeps track as someone goes through your quiz and then shows the personality type that has the most corellations once someone answers all the questions of the quiz.
Step 5: (Optional) Ask for an opt-in to reveal quiz results
With interactive quizzes there is an option to enable lead capture so you can build your email list and segment your audience with your quiz.
If you turn this on it can be incredibly powerful because you can customize the opt-in form on the quiz to be hyper-relevant to the topic of the quiz itself.
We often see opt-in rates north of 50% on quizzes because the incentive to see your results and get personalized advice based on your personality type is strong.
You can integrate the quiz with your email list or marketing automation system so that follow-ups are auotmatic, essentially turning your quiz into a revenue-generating machine on auto-pilot that requires no maintenance.
Build a Scored Quiz
Step 1: Write a title
Scored quizzes are often used to measure someone's level on a particular area. Thus, in writing the title, you want to focus on the topic that best fits your scored quiz.
In the example to the right the title is "Do You Have Signs of Nutritional Debt?" which indicates this is a quiz about proper nutrition and the scoring system will be used to measure if you are getting enough nutrients in your diet.
Scored quizzes are hyper-adaptable and you can use them to measure all sorts of things, it's really up to what you want.
Step 2: Write Your Quiz Questions
Because scored quizzes are often used as a measurement tool, you'll want to ask questions that will help you determine where someone is at in regards to the topic of the quiz itself. The example here is perfect because someone who diets a lot might have a nutritional deficiency.
Step 3: Assign scores to each answer choice
Every answer choice to each question of your quiz is assigned a certain point value and this is how you create the tally that will determine which quiz outcome someone will get.
The general strategy here is that you want to have a range of results going from "Low" to "High" meaning that low scores have one definition and higher scores have another one. This way you can easily assign point values to answer choices based on whether each one is a "Low" value or a "High" value
Step 4: Write Your Quiz Results
Typically when writing quiz results we recommend keeping things short and uplifting.
However, with scored quizzes you have an opportunity to expand on the outcomes and provide actual adivce to each person who goes through the quiz.
The example pictured to the right is a great case study of this type of quiz result where there is a real amount of information provided in which you get a detailed breakdown of your risk for nutritional debt and more explanation of what that means.
You can build this whole explanation within the interact quiz maker or you can use our redirect functionality to point to a page on your own website where this information is provided in more detail for each quiz taker.
Two other features to point out on this quiz result are the social share buttons and the call to action button.
Social share buttons are super important because people share their quiz results on Facebook and Twitter, spreading the quiz to their friends and followers.
This is how quizzes that go viral get started because your reach is amplified massively when people start sharing their quiz results.
The call to action button is super important because each quiz result is unique and people tend to take the advice given pretty seriously. Having a button to read more, learn more, or buy more is the perfect way to continue the conversation and make a sale.
Step 5: Assign score ranges to each result
Scored quiz results are based on ranges of scores you can get when taking the quiz. Each question has points associated with it and as you answer questions you are adding up points for yourself.
The result you see is the one that you fall in the range for based on your point value.
You can adjust the score ranges to match an accurate system so that people see the result they should see based on their level.
Remember that a lot of scored quizzes are used to measure your aptitude in a certain area so you can use the ranges of results to give people their correct outcome or level.
Step 6: (Optional) Ask for an opt-in to reveal quiz results
Just like with personality quizzes, you can use your scored quiz as an opt-in to generate leads for your business. If you enable this feature you can segment your leads based on their quiz score.
In a scored quiz like the one we're following in this example it's super important that you know someone's level before emailing them because you'll send very different articles to someone who is super nutritionally deficient versus someone who is doing well.
Make an Assessment (Multiple Choice Quiz)
Step 1: Write a quiz title
This is the type of quiz you are probably most familiar with because it's like the multiple choice tests you had to take in school.
When writing the title there's really only one template that has a lot of variations. The template goes "Do You Know (Blank)?" where the blank is the topic of your quiz.
The example pictured here is a very cute variation of this title template called "Do You "Speak" Dog?" which we know is going to test our knowledge of dog language, this should be fun.
Step 2: Create Quiz Test Questions
Once you've decided on your topic you'll add in 6-10 questions so your quiz has some interactivity to it.
The example here is a perfect image of what you want to do, create questions that test someone's knowledge of the quiz topic so you can give them a score.
This is like a trivia quiz meets multiple choice test and there's a lot you can do with it, from fun stuff like this example to serious things like "How Much Do You Know About Cloud Security?" and things like that for b2b quiz purposes.
Step 3: Assign Correct Answers
With assessments you can choose if you want to show people the correct answer to each question immediately or reserve all the answers for the end of the quiz.
If you choose to show the correct answers right away after the quiz takers answers each question you can customize the screens that show you if you got it right or wrong to include an explanation of why the correct answer is the right one.
We recommend setting up any sort of trivia quiz in this way, where you show the answers right away, it lends to the interactive quiz feel because you are more likely to be engaged with a quiz that shows you the right answer immediately than one where you have to wait until the end to see your answers.
Step 4: Create Screens for Correct/Incorrect Answers
If you choose to show people the correct answers right away, make sure you include a solid explanation of why the right answer is the correct one.
This will help people trust your quiz more and feel like it's providing value and entertainment to them, which is exactly what you want because you'd like your quiz takers to share their results when they finish the quiz so you need to make it valuable enough to share.
Step 5: Set up results with an answer key
With interact we'll automatically generate an answer key with the quiz takers' answers compared to the correct answers displayed in a colorful format.
Your job is to explain what each range of scores means to the person who is taking your quiz.
You can make a different result description for each of the outcomes on your quiz and also include a different button on each result so people can learn more about the topic of your quiz.
Step 6: Segment results by score
You can separate out your quiz takers based on how well they score on your quiz. This way you can show people who did really poorly a totally different outcome from people who aced your quiz.
This can be as specific as one result per score or as generic as just two results where one is for high scores and one is for low scores.
Step 7: (Optional) Ask for an opt-in to reveal score
With an interactive assessment you can "gate" your results with an opt-in form that asks people to enter their information in order to see their outcome.
This is a super effective way to not only build your email list but to also provide actual value to the people who take your quiz because you can segment based on score and send people information on how they can learn more about the topic of the quiz.