How To Make An IQ Test
Create a test for any audience about any subject using the world's simplest test maker. In this guide we'll show you exactly how to set up your own IQ quiz for your website and social media.
Overview
IQ tests are super popular, and a lot of fun to take. Now you can create your own IQ test for your business in order to drive traffic to your website and engage your social media followers. You can use your IQ test to generate leads and segment your email list, so it's not only a super conversation-worthy piece but also drives real business value for you.
Step 1: Name Your IQ Test
Typically you call it "What is Your (Blank) IQ?" where you fill in the blank with whatever the topic of your IQ test is.
This is the most straightforward option for the title of your IQ Test and it also happens to be the most effective at getting people to take the test.
People love IQ tests because they come across as a challenge and we are always curious to see how we measure up.
The more specific you can make your IQ test the better, so whatever industry you are in don't shy away from making the title very targeted towards your audience because it's much better to make an IQ test that 1,000 people will love than one that 1 million people won't care much about.
Step 2: Create Questions To Challenge People
We recommend 10-25 questions in your IQ test and each one should be presented as a challenge to see if people can master your test.
The best IQ test questions act as a fun interactive challenge in and of themselves, so each question is unique and engaging on its own.
Then you put it all together and your IQ test is a piece that will really draw people in.
Give Immediate Feedback If They Get It Right
Right after each question you can provide feedback to people if they got the question right or not, along with the correct answer and an explanation of why the correct answer is the right one.
This way your IQ test is engaging all throughout and there isn't the delay waiting until the end to see how you did. Doing it this way increases time on the test and makes it more likely for people to stay on your page and finish the test.
Or If They Get It Wrong
You'll be able to set up separate pages for corret/incorrect answers and customize the colors and text on each type of page so if you're IQ test doesn't necessarily have right/wrong answers you can modify it to give whatever feedback really makes sense in the context of each question.
Make Questions That Have Multiple Correct Answers
Not every question has just one correct answer so if you have questions where more than one answer is right you can do a "select all that are correct" type of question and require people to choose all the correct answers in order to get the question right.
This adds a whole new level of difficulty as a possibility in your IQ test because it's quite a bit more difficult to pick all the right answers than to just get one right answer against a bunch of wrong ones.
Scoring System Built Right In
Most IQ tests are actually assessments where each question has one or more correct answers and your "IQ" is based on how many of the questions you get right.
This is built right in so all you have to do is indicate which answer or answers are correct and we'll handle the rest.
Step 3 (Optional): Collect Leads
With interact you can ask for information from people in order to reveal the IQ test results. You can segment these new leads based on how they score on the test.
These forms have an average opt-in rate of 50%, which is crazy high and you'll get a lot more interesting conversations talking to someone about their IQ test results then you would with really any other kind of opener.
Step 4: Show People Their IQ Score and The Answer Key
After answering all the questions you can give people their score along with an answer key and explanation of their result. These results have a full text editor you can use to add images, links, social sharing buttons, and html embed codes.
Step 5: Embed On Your Website and Share on Social Media
To promote your IQ test you can embed it into your website so anyone visiting your page will be able to see it. This way it will also "live" on your URL for all promotion purposes.
You can also create a Facebook post or Facebook ad out of your quiz to promote it, along with all of the social networks you might use (Instagram, Pinterest, Twitter, etc.)
©2018 The Quiz Collective, Inc. | Privacy Policy | Terms of Service