How to personalize your website using quizzes

To make a quiz, head to tryinteract.com Personalized calls-to-action perform 42% better than non-personalized. Personalized product suggestions sell 288% more than non-personalized. When the web was created it was anonymous and fun, but as we begin to spend more and more time online, anonymity no longer has the same appeal. We want to feel like websites […]

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To make a quiz, head to tryinteract.com

Personalized calls-to-action perform 42% better than non-personalized. Personalized product suggestions sell 288% more than non-personalized.

When the web was created it was anonymous and fun, but as we begin to spend more and more time online, anonymity no longer has the same appeal. We want to feel like websites we visit are more than just content placed out there for the whole world.

Quizzes can be a part of that personalization. Using the logic of  a personality quiz, content producers can provide links to articles and content that are built specifically for each person who visits the website.

Instead of continuing to stumble over words trying to explain this, let’s look at a few examples where this was done well.

1. Forbes.

Forbes used a quiz to personalize their college advisor tool. The quiz was titled “find your perfect match” and helped prospectives students get a better idea of what kind of college they should attend. At the end of the quiz, people would be given one of several results, which were things like “small, rural, northeast, private”.

Then, they would be given a link to check out the college advisor tool, and that link was pre-set to sort the college advisor tool based on the quiz result, genius!

personalized content

2. The American Red Cross

“Do you actually know how to swim?” is quite the question to ask, but it’s also an important one and The Red Cross decided it should be asked. Their quiz asks a series of questions before giving people their outcome, along with a personalized link to learn more, sign up for lessons, and download the Red Cross Swim App.

red cross quiz page

 

Each quiz result is unique to the quiz taker who receives it, and points to a page on the Red Cross website to learn more. Let’s get technical for a second and talk marketing automation. Now each link in these Red Cross quiz results is unique, so if you have a cookie on your visitors from previous encounters, you can add a parameter for those unique pages, which will only be visited if they come through the quiz.

Back to reality, this is also just a great way to effectively divide people into groups based on what kind of help they should really be getting when it comes to swimming.

promote an app

 

3. Amnesty International

How does an organization as big as Amnesty International personalize world issues? With a quiz of course! Their awesome quiz uses a personality type template to provide people with the social justice advocate they are most like, the site has a lot of content about these advocates and the quiz helps narrow all those articles and videos (which are excellent), into something more personal.

mabo

 

To make a quiz, head to tryinteract.com

 

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Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

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