People come to your website for lots of different reasons. With a quiz you can help each visitor find just the right page they are looking for and increase both on-site time as well as leads and sales brought in through your website.
88% of customers say they're more likely to make a purchase if they have a personalized experience, according to Optimizely. One of the biggest trends of the last 10 years is a slow move away from mass communication in marketing to individualized messages that are designed to reach each person where they are and provide them with what they need. Today I want to show you a simple way to provide this level of personalization on your website using a quiz so you can benefit from having an individual relationship with each person who comes to your site.
Begin by deciding what question your website visitors want answered
Your quiz will be titled with whatever the biggest question your customers have is. For example, if you are selling hats then the biggest question is "What Hat Should I Get?" or, if you're like our example today from Beth Kirby and you sell Instagram marketing coaching then the question is "What's My Instagram Style?" which she cleverly translated into "Which Instagram Hashtag Are You?"
That's the super abbreivated version, if you're looking for more on how to come up with the idea for your personalization quiz, we have a whole guide on that here.
Timeout: I want to call timeout real quick and just bring this back to earth before moving on.
I'm talking about setting up a website personalization tool, which sounds fancy and complicated, but let's just connect this back to real life before we proceed. Think about the difference between getting a generic invite to a party versus a personal one, think about a store attendant at a clothing shop talking to you personally versus just browsing the shelves. The personal connection goes a really long way to make a difference in how we perceive an interaction, and we're all more likely to buy things if someone attends to us personally as opposed to just viewing everything on the shelves.
We're talking about setting up that same experience of personalization on your website.
Crafting quiz questions
With the simplified definition we just went over in mind, coming up with your questions becomes remembering what you ask people when you're trying to find the right products that match their needs.
What style do you like? What's your background? What type of person are you?
Those are the things you need to know in order to provide a good recommendation at the end of the quiz.
The exact type of questions and what you need to know about the person varies from site to site. Think of it as a cross between a consultation and a game of "20 questions" where your only goal is to figure out what you can provide that is most helpful to the person who is taking your quiz on your website.
What we're aiming for is to provide this person with a page or product that best fits what they need. Here are a few resources for help with getting started.
Setting up your quiz opt-in form
The opt-in form on the quiz is your opportunity to continue the conversation outside of the context of your website.
If you think about the average behavior when you visit a website you'll quickly realize the importance of this piece. We usually don't spend a ton of time on a website, and most likely there are at least 5 other tabs open at any given time (for some of us it's a lot more than 5).
It's super easy to get distracted or maybe just lose the tab
The solution to not just losing this potential customer forever is to get their email address so then you can begin developing a long-term relationship through email communication.
Interact quiz builder has built-in integrations so you can send these new subscribers straight to whatever email marketing program you already use and segment them based on which quiz result they get.
Setting Up The Quiz Results (Products)
Once someone answers all the questions and opt-in (hopefully), then it's your turn to live up to your end of the deal and send them to a personalized outcome that is most helpful to where they are at.
We recommend redirecting the quiz result to your own page rather than using the quiz result inside of the builder, this way you can provide more information and have call to action buttons to actually sell your own products etc.
Each result should have a full description and follow the "SPF rule" so that you can maximize the eventual sales from your quiz.
Setting up personalization on your website doesn't have to be some massive undertaking. Interact customers like Beth Kirby are already personalizing their website experiences for every single visitor and are bringing joy to their customers who are getting exactly what they want out of her site. Click below to create your own personalization quiz and get in on the action today!