You set up a booth at an event and hundreds of people come by, intrigued by your product and brand. Over drinks that night you reminisce with your team about how great it was and swap stories of the people who were enamored with your brand.
But then reality sets in – you realize that despite having all those great conversations and handing out pens and business cards with your contact information on them, you don’t really have the means or permission to stay in touch with anyone you talked to – oops.
However, it’s not really your fault, there’s just not a fluid way to acquire contact information at an event, having a physical or digital email signup form is a bit tacky, no one wants to just give you their email address, and asking each person for a business card and then transcribing their information just isn’t practical.
Enter the quiz, a non-awkward method to collect contact information at events in an actually enjoyable way.
The example above comes from a trade show for Chiropractors, they used a quiz about building up wealth (a very pertinent subject for small business owners), and included a lead capture form at the end of it. Here’s a quote from the marketing firm that set it up.
You can see the quiz on an Ipod – ready for booth visitors to take. This was a small show of Chiropractors – but so far, more than 50 doctors have taken it – giving us a few minutes to engage conversation and make a connection.
At the end of the quiz, we collect their email and send it to a Mail Chimp account – which is set up to instantly send them the “answers” report – explaining the questions and answers and beginning to educate them on what we do.
The exhibitor – our client – is a life insurance agent. We serve the marketing needs of hundreds of insurance agents nationwide. Part of our service is helping them get new leads. We have an email service and a LinkedIn messaging service that are two of the things we do to help them identify new sales opportunities. We believe that using a ‘test your knowledge’ quiz will be a huge lead magnet that will prompt email clicks – and LinkedIn replies – it’s already proven pretty compelling at this show.