Create your own lead generating quiz
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Ever find yourself putting off a project because you just don’t know where to start?
Maybe you want to tackle that closet reorganization. Or you’re feeling like it’s time to start writing the book you’ve been dreaming about.
Or, in this case, you’re ready to create an epic quiz to enhance your lead generation strategy and build a banging email list full of engaged subscribers.
Whatever the case may be, procrastination can become a serious roadblock.
So, what causes this pesky behavior to rear its ugly head?
Well, it can be a few things—but more than likely, it has something to do with obsessing over perfectionism, a lack of time management, and a whole lot of overthinking.
You know that old saying, You can’t see the forest for the trees? That applies here, too. Too much overthinking will stop you dead in your tracks when you could be driving traffic straight to your offers.
So, let’s avoid that altogether, shall we? When it comes to writing a killer quiz that will build know, like, trust with your audience, Interact has got you covered!
With the right strategy, tools, and techniques to support your process, you’ll be well on your way to quiz-building success—without all that extra mental clutter.
Table of Contents
- Getting started
- Asking the right questions
- Choosing the right quiz type
- Simplify by repurposing content you already have and using our templates
- How to stay grounded when writing your quiz
- When in doubt, lean on the Quiz Collective
- Some final hot tips
First things first: Get on top of your quiz before procrastination creeps in! Getting started can feel like the most overwhelming part, which is why it’s usually best to just take off those water wings and jump in. You’ve totally got this!
Getting started will be much easier once you nail down a quiz topic and title that suit your business and niche perfectly. It all starts with that one big idea, and the rest will flow from there.
And while choosing your quiz topic is likely one of the most important quiz decisions you’ll make, it doesn’t have to be the hardest!
Our suggestion? Start with the low-hanging fruit: Do you already have a quiz topic in mind that you know your audience will connect with? Go with that!
Or maybe you specialize in a niche that easily lends itself to a quiz title. For example, a wedding planner could title their quiz, “What is my picture-perfect wedding theme?” This straightforward title presents a seamless introduction to the business.
The best way to tackle this first step without spiraling into overwhelm is to just keep it simple. Keep it aligned with your business and services, and make it something your audience can easily connect with.
And most important, make sure it’s something you easily connect with and can expand on. There’s no need to reinvent the wheel here; the process will be easier and less stressful if you connect with what you’re writing about.
Oh, and if you’re fresh out of ideas, lean on one of our quiz templates to start building a quiz within your specific industry!
Asking the right questions
Once you have your quiz topic and title somewhat dialed in, clarify your quiz goals. We can’t stress this enough: It’s so important to have an aim when writing your quiz.
Having an aim means you have a certain amount of structure to keep you on track and free of rabbit holes and overthinking. Ideas will flow smoothly when you’re clear on your goals.
So, how do you get clear on what your quiz writing goals are? Start by asking the right questions.
Here are a few questions you should ask yourself before writing your quiz to help you establish your aim:
- What is my ultimate goal in writing this quiz? Asking this question will help you clearly define your benchmarks and help you get the results you want from your quiz.
- What do I want my audience to walk away with? Your quiz may ultimately be about building your list and attracting quality leads, but it’s important that your audience is left feeling seen and primed to buy your offers. Plus, nailing down what you want your audience to walk away with will help you more clearly define your results, eliminating any room for overthinking!
- What does success look like with my quiz? Again, it’s all about clearly defined goals here! Is success attracting 500 new leads within the first month of launch? Is it booking 10 new discovery calls this quarter? Knowing what success looks like for your quiz will help keep you focused throughout the quiz-building process.
Remember to keep it oh so simple! Asking yourself the above questions will help you succinctly nail down how to best approach your audience to get the results you want from your quiz.
Now that you’ve clearly defined your quiz goals, let’s look at what type of quiz best suits your needs.
50 Questions you should be using in your quiz
Ask your audience the right questions and customize them for any industry
Choosing the right quiz type
One thing’s for sure: There are many different approaches to writing a quiz. How you write your quiz will depend on what you’re looking to give and gain from your audience.
When you create a quiz from scratch, you’ll be prompted to choose either an assessment quiz, personality quiz, or scored quiz. This is where some folks get stumped and start to overthink: Which one should I choose?!
The answer depends on your unique quiz goals, so let’s break down how the three options differ:
Personality quizzes help quiz-takers identify with a personality type. For example, “What kind of superhero best describes your career motive?” Each result delivers a personality type to make quiz-takers feel seen and understood.
You’ll want to choose this quiz when testing knowledge in a fun way or when trying to gather specific information from your quiz-taker that could lead to a potential offer or service. For example, you might assess someone’s knowledge of their burnout symptoms to assess which type of treatment plan would best suit their needs.
Choose this quiz when there could be a range within your questions and results. A scored quiz will allow you to have a weighted value associated with each question, and how quiz-takers score on each question will lead to their result. This is a great choice if your results fall within a certain range instead of having one set answer.
Okay, let’s recap! You’ve chosen your topic and title, defined your quiz writing goals, and chosen the perfect quiz type. Next, let’s look at how you can start plugging in content in a way that is simple, uncomplicated, and directly correlated to your business—no overthinking here!
Simplify by repurposing content you already have and using our templates
One of the easiest ways to get your quiz to the world is to customize our preexisting quiz templates.
Interact has hundreds of professionally written templates for multiple industries, designed to convert quiz-takers into visitors and buyers. (Pretty sweet deal, right?!)
Simply browse through the categories to find the best quiz to suit your business and start plugging in content!
If you’re new to quiz writing, we highly recommend using our available templates. Why? Because it takes the pressure off you and gives you a solid framework to work from! Remember, the idea is to keep the process as simple as possible so you can reserve your energy and keep yourself from falling into a cycle of overwhelm and procrastination.
Using a template means that even if you change out every single word of content, you still don’t have to worry about the details of building something from scratch. Besides, it’s so much easier to have a visual to work from to keep the momentum flowing when writing your quiz.
Another way to keep the overwhelm at bay is to repurpose that old content! Instead of creating content from scratch and stressing over all the extra time it will take, use your existing content. Got some old blog posts lying around? Or some copy from your website that will seamlessly fit into your results page? Use what you’ve got!
Here are just a few examples of content worth repurposing in your quiz:
- Brand photography
- Graphics and logos
- Podcast episodes
- Website copy or past email marketing
For more inspiration on thoughtfully repurposing your content for your quiz, check out this blog post: How to Repurpose Existing Content for Your Quiz.
You are off to the races, friend! You’ve got a solid structure to write your quiz stress-free and overwhelm-free. Let’s keep that momentum going with some tools and techniques to keep you grounded.
How to stay grounded when writing your quiz
Here’s the thing: Writing a quiz can feel like a lot of work! It’s a big process and requires a lot of prep, planning, strategy, and time. So, pat yourself on the back and remember you’ve come a long way already.
When writing your quiz, it’s important that you leave time and space to rest, integrate, and give your quiz some time to breathe. After all, it’s easy to get stuck in the perfectionism trap, working tirelessly to “get it right.” Which, by the way, usually only leaves you spinning in a web of overthought and doubt.
So, before you get stuck in the overwhelm cycle, consider the below helpful tips and tricks to keep grounded and clear throughout your quiz writing journey:
- Remember: Done is better than perfect. If you’re stressing about the final product, just relax and allow it to be enough! It doesn’t have to be perfect the first go around. Besides, your quiz will naturally evolve as it’s out in the world and you learn more about your audience.
- Take lots of breaks! You know when you look at a math problem for too long, and the answer never seems to come? Same deal here! Schedule time and space to step away, unplug, and return to your quiz with fresh eyes.
- Let your quiz evolve! The more you learn about your audience, the more equipped you’ll be to send the right message at the right time to the right people. It’s all about letting your quiz naturally evolve through feedback—so relax and let it flow!
When in doubt, lean on the Quiz Collective
So, where do you get this juicy feedback that will help your quiz naturally evolve to its most ripened state?
Look no further than the Quiz Collective!
The Quiz Collective is a super-supportive community with helpful resources, live office hours, and a crew of quiz experts who can help make your quiz amazing.
It’s also the absolute best place to be if you feel isolated and overwhelmed by the quiz-writing process.
Communicating with like-minded folks and a slew of super-supportive strategists is the perfect remedy to an afternoon of overthinking your quiz.
On top of that, you’ll be able to gather some seriously awesome feedback to help you optimize and elevate your quiz to new heights.
Below are just a few of the Quiz Collective’s amazing and informative resources:
- Copywriting support from Interact’s copywriting experts
- Facebook Ads support
- Tech and integration support
- Weekly live office hours where you can ask quiz experts all the questions you desire
- An engaged channel dedicated to quiz feedback from both quiz experts and a supportive community of like-minded entrepreneurs
- And more!
Some final hot tips
Remember that when it comes to writing a killer quiz, it doesn’t have to be complicated or stressful—and it most certainly doesn’t have to be perfect. So keep the below hot tips in mind when writing your quiz, and you’ll be good to go:
- Set yourself up for success with a clear plan for your quiz.
- Manage your time wisely! Set aside an hour a day to plug away at your quiz, and don’t forget to step away and let your brain recharge from time to time.
- Dive into the resources and support within Interact and the Quiz Collective.
- Relax and have compassion for yourself throughout your journey! Remember: Done is better than perfect, and you can always make changes along the way.
We are cheering for you! You’ve got this!
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