As a marketer or creative entrepreneur, business goals are always top of mind.
Maybe you want to create more streamlined processes so you can focus your time and energy on the tasks you love to do.
Or perhaps you want to generate high-quality leads to increase your sales and build a more engaged customer base.
Your goals may evolve as your business grows, but you should always have something you strive to achieve every year, or even over five to ten years.
Whether you’ve just launched your business or have been running your company for years, it’s essential to have business goals in place. Otherwise, you may end up working day in and day out, not knowing what you’re really working toward.
And if you’ve been considering creating a lead-generating quiz for your business, it just may be the thing that can help you accomplish your business goals.
In this article, I’ll share exactly how your business goals and quiz strategy relate to and complement each other.
Here’s what we’ll cover:
- Common business goals
- Where a quiz fits into those goals
- How to create your own quiz to reach your business goals
But first, let’s dive into what business goals are in the first place.
What are business goals?
Just like in life, business goals provide direction.
Business goals can be short-term or long-term. The key to setting goals, however, is to determine a time period in which you want to achieve them.
Business goals should also be measurable, so you can easily track your progress to see how your business is growing or identify opportunities for improvement.
When it comes to creating business goals, think of them as tools to help guide everything you do for your brand, from marketing to product development.
A few common business goals include:
- Increase overall brand awareness
- Increase sales
- Expand your team
- Improve position in the market
- Develop new products or revenue streams
While these are general starting points, your actual business goals should be clear and measurable.
For example, if you want to increase sales, your goal could be to increase sales by 30% over the following 12 months.
So, what can you do to accomplish your business goals? Say hello to your marketing strategy.
How are business and marketing goals related?
Because many business goals revolve around reaching and engaging with customers, it only makes sense that marketing is often the way to achieve those goals.
So how, exactly, can marketing help your brand achieve its business goals?
Let’s go back to the earlier example. If you want to increase sales by 30% over the next 12 months, you need to grow your customer base, which means you likely need to increase the number of leads you generate per month.
This is where marketing strategy comes in.
There are several ways to increase lead generation through marketing, including:
- Creating an interactive quiz
- Writing blog posts to increase website traffic
- Creating a downloadable freebie for website visitors
- Developing an email nurture sequence
How a quiz can help you achieve your business goals
Now that you’ve identified your business goals, you can determine what marketing tools to use to help you achieve those goals.
What if I told you that there was actually one tool that could help you reach several business goals at once?
That’s right: a quiz.
Whether for SaaS or e-commerce brands, quizzes may be the essential piece missing from your marketing strategy.
From lead generation to thought leadership, here’s how a quiz can help you achieve your business goals.
Generating leads is one of the biggest factors in reaching many business goals.
Do you want more brand awareness? You’ll probably want to start with lead generation. Want to increase your sales? You’ll need to generate more leads and convert them into customers.
A quiz is one of the highest-converting lead generation tools.
With just *one* quiz, you can:
- Drive traffic to your website
- Have content to share on social media
- Build your email list
- Nurture leads
- Convert those leads into engaged customers
- Increase sales
What’s even better is that with a solid quiz strategy in place, the quiz works for you while you’re busy running your business’s day-to-day. Simply connect your quiz to your email list and watch the leads come in.
And if you want to scale your business, then setting up an automated lead generation process, like a quiz strategy, is essential as you work toward reaching your business goals.
Thought leadership and brand awareness
If one of your business goals is to position yourself as a leader in a crowded market, a quiz should be your go-to marketing tool.
Take the coaching industry, for instance. There are countless coaches for each industry, from health coaches to business coaches and everything in between. You name it, and there’s a coach for it.
But does that mean there isn’t room in the market for your coaching business? Of course not! It only means that you need to stand out and differentiate your brand to reach and help your ideal client.
Aside from being a major lead generator, quizzes can also help boost your brand awareness and credibility. Quizzes serve as easy entry points to your brand. In fact, for entrepreneur Jenna Kutcher, her quiz is the main email opt-in for her seven-figure business as it helps quiz-takers get to know her brand better.
Whether you opt for a knowledge or assessment quiz, personality quiz, or product recommendation quiz, quizzes can help establish your brand as a go-to resource as clients warm up to your offerings.
Once they’ve taken your quiz and opted into your email list, you can nurture those leads through an email sequence and build credibility until they’re ready to become customers.
How to create your own quiz
Now that you know how business goals relate to quiz marketing strategies, it’s time to get to the fun part: creating your own quiz! Below are the steps to take.
Determine the purpose of your quiz
Every action your business takes needs to begin with a concrete goal in mind, which also applies to quizzes. Since you’ve already determined your business and marketing goals, decide which goal your quiz will help you achieve.
Is this quiz designed to generate more leads for your email list? Or do you want to increase sales for your e-commerce brand?
Keep your goal in mind throughout the quiz-making process, as it will help inform everything from the quiz topic to the questions to the results page.
Choose a quiz topic
With a clear goal for the quiz in mind, your next step is to decide the quiz topic.
Your quiz topic should address three things:
- Your business goal
- Your overall brand
- Your customer’s needs
For example, if you’re an e-commerce brand and want to increase sales, your best bet would be to create a product recommendation quiz that helps your customers pick out the best products for their needs.
When done right, a quiz that aligns with your brand and target audience can help you achieve your business goal and collect essential zero-party data about your customer.
Design your quiz
Your brand identity shines through everything you do, from social media posts to website content to marketing emails.
So it only makes sense that your quiz also reflects your brand style!
To maintain brand consistency, use a quiz tool like Interact to create a custom quiz design that matches your branding. You can customize everything from the fonts to the colors and even the images.
Creating a branded quiz will help quiz-takers connect the quiz to your business. When it’s designed to match your brand style, the quiz will also seamlessly integrate into your website, email list, and social media.
Come up with engaging quiz questions
According to our 2022 Quiz Conversion Rate Report, 65% of quiz-takers will answer all of the questions once they press start.
With that many people taking the time to complete a quiz, it only makes sense to create engaging quiz questions worthy of their time.
Whether you want to create a personality quiz or an assessment quiz, there are hundreds of questions you can use.
Here are just *a few* ideas to help you get started:
- 206+ This-or-That Questions Everyone Will Want to Answer
- 90+ Thoughtful Quiz Questions to Ask as a Coach
- 20 Personality Questions You Should Ask for Your Business
Create engaging results
There are several reasons why people take quizzes, whether they want to learn more about themselves or look for guidance before making a decision.
No matter the reason, though, quiz-takers are eager to find out their results! That means this step in the quiz-making process should be well-thought-out.
Take the time to develop engaging results that make quiz-takers feel like they learned something new.
It’s also important to include a CTA in the results so quiz-takers know what to do next. What action do you want them to take?
Here are a few CTAs to consider:
- Sign up for our email list
- Read these blog posts to learn more
- Book a discovery call
- Shop now
Promote your quiz on your website and social media
Now that you’ve put in the hard work to create an engaging quiz your audience will love, it’s time to show it off!
Start by creating a dedicated section for the quiz on your website. This could be in the form of a pop-up, a banner, or a landing page—anything that clearly displays the quiz and encourages website visitors to take it.
Next, share the quiz on your social channels, like Instagram, Pinterest, Twitter, LinkedIn, or Facebook.
Quizzes are easily shareable, making social media the perfect channel to get more eyes on your quiz. On average, quizzes get shared around 107 times on social media.
Because of its automated nature, it’s easy to set up your quiz and let it do all of the work.
But that doesn’t mean you shouldn’t show it a little love on your marketing channels every now and again! Just like you’d share your offerings or announce new products, promoting your quiz should be a regular part of your marketing strategy.
Connect the quiz to your email list
The final step is where the magic happens. Connect the quiz to your email list to generate high-quality leads with a fully automated process.
With your quiz ready to go, you now have an easily digestible, high-converting lead magnet to build your email marketing strategy and generate more leads.
Plus, with Interact, you can seamlessly integrate your quiz into your current systems by connecting it directly with your email marketing program. Because generating leads shouldn’t be a hassle.
Once your quiz is connected to your email list and is prominently displayed on your website or social media, you can sit back, relax, and watch those leads come through.
No matter your business goals, a quiz can help your brand reach them when integrated into your marketing strategy.
If you want to create an engaging quiz for your brand, here are the steps to take:
- Start by identifying your business goals.
- Determine how a quiz could best help reach those goals.
- Create a quiz that addresses those goals and your audience.
- Share your quiz as a resource on your site and connect it to your email list to start generating leads and achieve your business goals.
And there you have it! Whether you run an e-commerce brand or a coaching business, or even a SaaS product, you can leverage one of the highest converting lead-generation tools to reach your business goals by following the above steps.