In the 1920s, what was the average price paid for a photograph?
- $1.00
- $3.00
- $5.00
- $10.00
Correct Answer: $3.00
Correct Answer Explanation: While prices varied depending on the publication and subject matter, $3.00 was a good average price for a photograph in the early 1920s.
What was the key to developing a “nose for news” in photography?
- Knowing the latest camera technology
- Understanding the needs of potential buyers
- Traveling to big cities
- Having a strong artistic vision
Correct Answer: Understanding the needs of potential buyers
Correct Answer Explanation: Davis emphasizes the importance of recognizing what editors and publishers are looking for in terms of subject matter and style.
Which type of print was considered ideal for reproduction in newspapers and magazines?
- Matte prints
- Glossy prints
- Sepia-toned prints
- Black and white prints
Correct Answer: Glossy prints
Correct Answer Explanation: The smooth surface of glossy prints allowed for clearer halftone reproduction, which was the primary printing method for images in newspapers and magazines at the time.
What did Davis advise photographers to do if they received a rejection from a publication?
- Give up and try a different market
- Resubmit the photograph to the same publication
- Improve their photographic skills
- Send the photograph to multiple publications
Correct Answer: Send the photograph to multiple publications
Correct Answer Explanation: Davis emphasizes that persistence is key. Instead of giving up, photographers should continue to market their work until a buyer is found.
What did Davis recommend for addressing envelopes when submitting photographs to publications?
- Use a plain envelope
- Use a colorful envelope to stand out
- Hand-deliver the envelope
- Include a return address and a self-addressed stamped envelope
Correct Answer: Include a return address and a self-addressed stamped envelope
Correct Answer Explanation: Returning photographs promptly and safely was essential for maintaining good relationships with editors.
What did the author consider to be the most valuable type of photograph for selling to publications?
- Photographs of famous people
- Photographs of landscapes
- Photographs with a strong sense of human interest
- Photographs of historical events
Correct Answer: Photographs with a strong sense of human interest
Correct Answer Explanation: Davis believed that photographs that included people were more engaging to readers and therefore more likely to be published.
What type of camera lens was considered the most advanced and desirable in the 1920s?
- Standard lens
- Telephoto lens
- Wide-angle lens
- Anastigmat lens
Correct Answer: Anastigmat lens
Correct Answer Explanation: Anastigmat lenses were designed to produce sharper images with better correction for distortion and aberration.
What is “First Rights” in relation to a photograph?
- The right to sell a photograph to any publication
- The right to publish a photograph for the first time
- The right to use a photograph in advertising
- The right to copyright a photograph
Correct Answer: The right to publish a photograph for the first time
Correct Answer Explanation: Selling First Rights meant that the photographer granted exclusive rights to the publication to publish the photograph for the first time.
What is the purpose of copyrighting a photograph?
- To receive royalties for every reprint
- To prevent unauthorized use
- To ensure the photograph is credited to the photographer
- To allow for the sale of exclusive rights
Correct Answer: To prevent unauthorized use
Correct Answer Explanation: Copyrighting a photograph protects the photographer’s rights and prevents others from using the image without permission.
Why was it important for photographers to understand the differences between First Rights, Second Rights, and Non-Exclusive rights?
- To avoid copyright infringement
- To determine the best pricing for their photographs
- To understand the potential market for their photographs
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: Understanding the different types of rights allowed photographers to negotiate fair prices and protect their work from unauthorized use.
What was the main reason for the increasing demand for photographs in newspapers and magazines in the 1920s?
- The decline of printed text
- The rise of illustrated articles
- The growth of photojournalism
- The popularity of photo albums
Correct Answer: The rise of illustrated articles
Correct Answer Explanation: Magazines and newspapers were increasingly using photographs to accompany their articles, creating a demand for photographers to provide visual content.
Why were photographs of unusual subjects, like a floating submarine or a portable typewriter that fell from an airplane, considered particularly saleable?
- They were easy to take
- They were visually striking and unique
- They were inexpensive to produce
- They were historically significant
Correct Answer: They were visually striking and unique
Correct Answer Explanation: Unusual subjects were more likely to capture the attention of readers and editors, making them more valuable to publications.
What did Davis recommend photographers do to ensure their photographs were properly handled by publications?
- Use certified mail
- Use first-class mail
- Use a courier service
- Hand-deliver the photographs
Correct Answer: Use first-class mail
Correct Answer Explanation: First-class mail ensured faster delivery and better handling of photographs, which were often delicate and valuable.
How did the growing popularity of photography in the 1920s impact the potential for aspiring photographers to make a living?
- It made it more difficult to find work
- It increased competition in the market
- It created new opportunities for photographers
- It led to a decline in pay for photographers
Correct Answer: It created new opportunities for photographers
Correct Answer Explanation: The increasing use of photographs by publishers created a wider market for aspiring photographers, offering them more opportunities to sell their work.
What did Davis suggest was the best way to find out what kinds of photographs a publication was looking for?
- Ask other photographers
- Study the publication’s past issues
- Contact the editor directly
- Read industry trade publications
Correct Answer: Study the publication’s past issues
Correct Answer Explanation: Studying past issues of a publication gave photographers an idea of the type of content the publication typically featured, allowing them to tailor their photographs accordingly.
What did Davis consider to be the most important factor in determining a photograph’s saleability?
- Its technical quality
- Its artistic merit
- Its subject matter
- Its potential to generate revenue
Correct Answer: Its potential to generate revenue
Correct Answer Explanation: Davis emphasizes that photographers should focus on creating images that are likely to be published and generate income, even if they don’t necessarily have high artistic value.
What was a common reason why some publications paid a lower price for photographs?
- The subject matter was not considered to be newsworthy
- The quality of the photograph was not high enough
- The photograph was not exclusive to that publication
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: Publications often paid lower prices for photographs that were not considered to be particularly exciting, well-crafted, or exclusive.
Why was it important for photographers to understand the technology of their camera?
- To make better artistic decisions
- To avoid making mistakes that could ruin a photograph
- To communicate effectively with editors
- To understand the limitations of their equipment
Correct Answer: To understand the limitations of their equipment
Correct Answer Explanation: Understanding the capabilities and limitations of their camera allowed photographers to choose the right settings and techniques for different subjects and to avoid making mistakes that could affect the quality of their images.
What did Davis suggest was the best way for photographers to market their photographs to a wide range of publications?
- Use a mailing list
- Attend photography conventions
- Place advertisements in trade journals
- Network with other photographers
Correct Answer: Use a mailing list
Correct Answer Explanation: Maintaining a mailing list allowed photographers to send their photographs to multiple publications simultaneously, increasing their chances of getting published.
What did Davis emphasize was the most important characteristic for a successful photographer?
- Talent
- Passion
- Perseverance
- Experience
Correct Answer: Perseverance
Correct Answer Explanation: Davis repeatedly emphasizes the importance of persistence, urging photographers to continue submitting their work even in the face of rejection.
What did Davis suggest photographers should do if they were unable to get their photographs published?
- Give up photography altogether
- Focus on selling their photographs directly to individuals
- Try selling their photographs to a different market
- Use their photographs to create their own book or portfolio
Correct Answer: Try selling their photographs to a different market
Correct Answer Explanation: Davis advises photographers to explore different markets and to never give up on their dreams of making a living from their passion.
What did Davis consider to be the greatest advantage of being a free-lance photographer?
- The freedom to choose your own subjects
- The potential for high earnings
- The ability to work from anywhere
- The control over your own career
Correct Answer: The control over your own career
Correct Answer Explanation: Being a free-lance photographer offered the freedom and flexibility to set your own schedule, choose your own subjects, and build your own career path.
What did Davis suggest was the best way for photographers to improve their chances of selling their photographs?
- Study the work of successful photographers
- Take classes on photography
- Practice their craft consistently
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: Consistent practice, learning from the masters, and expanding your knowledge through education were all key to developing the skills and knowledge necessary for success in photography.
What was the main theme of “Making Your Camera Pay”?
- How to become a professional photographer
- How to turn photography into a profitable venture
- How to create award-winning photographs
- How to understand the history of photography
Correct Answer: How to turn photography into a profitable venture
Correct Answer Explanation: The book was written to guide aspiring photographers to understand the business of photography and to provide them with the knowledge and strategies needed to make a living from their passion.
Why did Davis believe that anyone could make money with a camera?
- Because photography was a simple skill
- Because the demand for photographs was high
- Because there were many different markets for photographs
- Because photography was a rewarding hobby
Correct Answer: Because there were many different markets for photographs
Correct Answer Explanation: Davis recognized that there were many different markets for photographs, from newspapers and magazines to postcards and advertising, offering photographers a wide range of opportunities to sell their work.
What did Davis recommend photographers do if they were struggling to find buyers for their photographs?
- Seek out a mentor
- Attend photography workshops
- Join a photography club
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: Davis suggests that connecting with other photographers, seeking guidance from experts, and expanding your network can provide valuable insights and connections that can help you succeed.
What did Davis consider to be the most important thing for a photographer to remember when starting out?
- Don’t be afraid to experiment
- Stay up-to-date on the latest technology
- Learn from your mistakes
- Always be looking for new opportunities
Correct Answer: Always be looking for new opportunities
Correct Answer Explanation: Davis emphasizes that success in photography requires a proactive mindset and a constant search for new markets, clients, and opportunities.
What did Davis believe was the key to success in photography?
- Talent
- Luck
- Hard work
- Passion
Correct Answer: Hard work
Correct Answer Explanation: While talent and passion are important, Davis ultimately emphasizes that success in photography, like any other field, requires consistent hard work, dedication, and perseverance.
Why was “Making Your Camera Pay” considered a groundbreaking book for its time?
- It demystified the world of photography
- It provided practical advice for aspiring photographers
- It helped to popularize photography as a profession
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: “Making Your Camera Pay” offered a unique and practical guide for aspiring photographers, demystifying the business of photography and providing valuable insights and strategies that helped to make photography more accessible and lucrative.
What did Davis believe was the most valuable lesson for aspiring photographers?
- Never give up on your dreams
- Learn from your mistakes
- Be persistent in your pursuit of success
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: Davis emphasizes the importance of perseverance, learning from experience, and never giving up on your goals, as these are the keys to achieving lasting success in any field, including photography.
What was the primary objective of “Making Your Camera Pay”?
- To inspire aspiring photographers
- To provide a history of photography
- To teach photographers how to make money from their work
- To promote the importance of photography
Correct Answer: To teach photographers how to make money from their work
Correct Answer Explanation: The book was written with a clear goal in mind: to provide aspiring photographers with the knowledge, skills, and strategies they needed to turn their passion into a profitable venture.
What did Davis consider to be the most rewarding aspect of photography?
- The creative freedom
- The financial rewards
- The ability to document the world
- The recognition from peers
Correct Answer: The ability to document the world
Correct Answer Explanation: While Davis recognized the financial potential of photography, he ultimately believed that the most rewarding aspect of the profession was the ability to capture and share moments, stories, and events that shaped the world.
Why was “Making Your Camera Pay” still relevant today, even though it was written in the 1920s?
- Because the principles of photography have not changed
- Because the market for photographs is still growing
- Because the business of photography is still challenging
- All of the above
Correct Answer: All of the above
Correct Answer Explanation: While the technology and specific markets may have changed, the fundamental principles of photography, the challenges of the business, and the potential rewards remain the same, making “Making Your Camera Pay” a timeless guide for aspiring photographers.
What was the ultimate message of “Making Your Camera Pay”?
- Anyone can be a successful photographer
- Photography is a valuable art form
- The world needs more photographers
- You can turn your passion for photography into a successful career
Correct Answer: You can turn your passion for photography into a successful career
Correct Answer Explanation: The book’s main message is that anyone with a passion for photography can turn their hobby into a rewarding and profitable career with dedication, hard work, and a strategic approach to the business of photography.