Make a quiz for your Squarespace site
Interact is the #1 quiz builder for Squarespace
If you’re reading this post, most likely you’ve seen great quizzes on other websites and want to put one on your Squarespace site. If that’s you then you’re in the right place! Here’s what we’ll cover in this post, feel free to skip around to the section you’re looking for.
- What the perfect quiz on Squarespace looks like
- How you can add a quiz to your Squarespace site
- What makes a high converting Squarespace quiz?
- Generating leads + recommending products with your Squarespace quiz
Note: This post is more strategic. For the step-by-step documentation on setting up a quiz on Squarespace, go to our documentation on embedding quizzes in Squarespace.
1. What the perfect quiz on Squarespace looks like
There are three primary ways people promote quizzes on their Squarespace sites. Below I’ll show examples of each and talk through the pros and cons.
First: As a callout on the home page. Many Squarespace sites are utilizing this strategy now. With average conversion rates of 40.8%, quizzes are an excellent way to generate leads and sell products. That’s why it is becoming increasingly popular to make a quiz the primary call to action on a site.
Second: As a popup. You can use a Squarespace popup to draw attention to your quiz. This works especially if you have a high traffic blog and want to generate more leads from that traffic, you can use the quiz to get the attention of your blog readers and convert them to subscribers.
Third: As an announcement bar. This option is a little more subtle than the first two, and won’t get you as many quiz takers or leads, but it will still bring in some leads and run in the background across all pages you select for it.
All three of these link to a page on the Squarespace site that is dedicated to the quiz. This way everyone goes to the same place to take your quiz. We recommend making it on yoursite.com/quiz or yoursite.com/pages/quiz so you can also share that URL on socials. For details on embedding your quiz on Squarespace check out our help doc.
2. How you can add a quiz to your Squarespace site
Here’s how your quiz will look at its own page on your Squarespace site. Think of this page as the “Hub” that you are going to send all the traffic to from whichever promotion options you choose.
Third: Link to your quiz page from your home page callout, announcement bar, and popup.
For the home page button, link it to an internal link on your site and point that link to your quiz page. In this case mine is located at mysite.com/nutrition-quiz. That way when someone clicks the home page button they’ll go to the quiz page to take the quiz.
Link popup to quiz page. Following the same method, create a quiz popup promotion in your Squarespace dashboard and link the call to action button to your quiz page.
Link announcement bar to quiz page. One more time, link to the quiz page from your announcement bar. You can do one or all three of these promotion options on your site.
3. What makes a high converting Squarespace quiz?
We have a full course on how to build your quiz, this is just a super-abbreviated version specific to standard Squarespace audiences.
First: Give people what they are looking for. The title of your quiz should answer a question that people actually struggle with on a daily basis. Since we’re talking to people about living lean, the quiz we are featuring it about intuitive eating, and that answers a question people have about what type of eater they are.
Second: Ask relevant questions. You want your questions to ask people about topics they are already considering based on what you know about them. That way when people answer the questions they feel like you already know them, which builds rapport and increases quiz conversions. For more details, we have a full guide on asking quiz questions.
Let’s quickly review the three most popular types of questions used by Squarespace sites.
Text questions. These are simple and straightforward, best for when you want to ask a direct question and not distract people from the content in any way.
Image questions with text answers. Use an image to illustrate your question – this type of question is great when you need people to visualize what it is you are asking.
Text questions with image or Gif answers. The most expressive of question types, this one is great for when you need to bring your question to life and really help people see the answers as pictures of Gifs.
Third: Have an opt-in form at the end of the quiz. At the end of your quiz there is an opportunity to present people with a question of whether they’d like to stay in touch with you via email by subscribing. We have some really helpful tips on maximizing quiz opt-ins on our course.
Fourth: Give personalized guidance in quiz results. When someone finishes the quiz they’ll be shown their results right away. You can either show those results within interact or redirect to your own landing pages.
Built-in interact quiz results. For this option you build the results inside of interact quiz builder using our simple editor, you can add images, text, links, and videos. This option is great for getting something up and running quickly.
Redirect to your own results pages in Squarespace. For a fully branded and tracked experience, we recommend redirecting quiz results to your own landing pages. This is great for product recommendation quizzes because you can let people buy straight from your pages. It’s also great for tracking since people will visit a unique URL on your site for each result.
4. Generating leads + recommending products with your Squarespace quiz
Generating Leads: Lead generation is the #1 reason why people choose to build quizzes with interact, they just convert better, and having one on your Squarespace site is a must-do for 2022.
Recommending Products: Using a result redirect you can send people straight to a page on your Squarespace site that both tells them which result they got and also provides product links people can purchase right away. I did this by creating a category of products in Squarespace E-Commerce and then customizing the top of the page with the result description.
Ready to build your own quiz for Squarespace? With interact you can do everything we showed in this article and more. We have a free trial to check it out. Build your quiz with interact now