This week we’d like to highlight Just Energy (NYSE:JE) for the awesome President’s day weekend special they created this week.
About the company:
Just energy group is an electricity provider in the great state of Texas that was founded in 2002 and has since gone public and become a major player in the energy industry of Texas.
What they needed:
A fun way to engage fans and followers on facebook. Energy is a utility, and utility brands are notorious for being providers and nothing more. Just Energy is progressive in that they want to be a loved brand and not just the company you pay for electricity.
How Interact Helped:
Just Energy used the Interact platform to create a President’s day quiz special that asks some fun questions about our nation’s history and provides a coupon code for quiz-takers who do well. (actually everyone gets a coupon, JE is nice like that)
Increased engagement across the board. Thousands of visitors took the quiz and spent time visiting Just Energy’s site Amigo Energy. The quiz served as a fun way to Interact with followers who were dormant prior to the implementation.