Build your email list
Email marketing has an ROI of 43x according to an IBM study. (for every $1 spent on email marketing you’ll earn $43 back), and quizzes are the best new way to generate new subscribers. By adding an email capture form to your quiz you’ll get an average conversion rate of 50%, meaning that half of the people who take your quiz will opt in to become email subscribers
Within a quiz you can recommend products and services to people based on which quiz outcome they get. Personalized product recommendations generate 230% more sales than non-personal ones so you’ll see an instant bump in your sales
Grow your social reach
On average, 10% of people who take quizzes share their results on social media, so you’ll see an increased presence on social media. Quizzes are so share-able that 3 of the top 5 most shared articles for the New York Times last year were actually quizzes.