So you’ve created a killer quiz, and now your email list is growing. Great job! Using a quiz as a lead magnet puts you well on your way to building a robust email list full of segmented, warm leads (and new customers and clients)! The next question is, What next? There are 3 things to do once someone subscribes to your email list.
Building an engaged email list is one of the best things you can do for your business. Your email list gives you a direct line of communication with your audience and allows you to send them the right message—at the right time—through personalized messaging and offers.
The moment immediately after someone signs up for your emails is very important. When they subscribe, they’re saying they’re interested in learning more about your products and services, so you’ll want to show up and hold your end of the bargain.
In this article, I’ll explore three essential things to do once someone subscribes to your email list. Let’s get into it!
Table of contents:
- Why email marketing works
- 3 things to do when someone subscribes to your email list
- Hot tips to amp up your email strategy
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Why email marketing works
First, can we debunk the myth that email marketing equates to messages spamming junk folders? It’s so much more valuable than that!
Email marketing is an essential component of connecting authentically with your audience.
When someone signs up to receive emails from you, it’s the beginning of a beautiful relationship. You know this person wants to hear from you, otherwise they wouldn’t have signed up! On top of that, emailing is a more intimate and personal way to get to know your audience, as email allows you to send personalized messaging unique to subscribers. That alone is more effective than social media marketing!
With the right messaging, email marketing just might be your most effective marketing tool yet—combine it with a quiz, and you can’t lose!
Whether you want potential clients to sign up for your course, buy your products, or schedule a consultation call, email is the first step to starting that conversation. Email is where you can tell your people exactly what they can expect from you and when they can expect it.
It’s also where segmentation begins—meaning that, yes, some people may unsubscribe from your list, but you’ll be creating an email list that’s packed full of your most aligned clients. Isn’t that better anyway?!
3 things to do when someone subscribes to your email list
Write your minimum viable post-quiz email
First, let’s address a question: What the heck is a minimum viable post-quiz email?
In short, the primary purpose of any minimum viable product is to test an idea at the lowest possible cost to find a response from your audience.
And when it comes to creating an effective post-quiz email sequence, all it takes is ONE exceptional email to hook your audience and start nurturing leads into loyal and devoted customers.
In this case, your minimum viable email is just one email: the welcome email you send subscribers when they opt-in post-quiz—and it should be sent right away. This sets the tone for all to come; it lets your reader know you will be there for them.
Also, it will likely be the most opened email you send, opened four times more than any other email with a click rate of about ten times more.
Inside this first email, you should include:
- Your quiz-taker’s results
- Relevant resources they can lean on (like an e-book or other freebie)
- When they can expect to hear from you next
- A CTA—Because this is your first email, avoid hitting them with a high-ticket offer. You will, however, want to initiate some kind of action. Ask your audience to reply to your email!
Remember: make sure your email automations are set up appropriately. But, don’t worry—more on that later.)
Once you hook your audience with that one email, you can add them to your mailing list. From there, stay on top of emailing, so you stay top of mind!
So, how do you write the rest of your post-quiz email sequence? Let’s take a look!
Complete the sequence and automate your emails
Now that you’ve got your first email ready to rock, it’s time to draft a couple more to keep the momentum rolling.
There’s no set length that your email sequence should be—it all depends on where your audience is in their journey, their persona, and what you’re trying to achieve.
In this case, however, you’re looking to welcome folks into your community and let them know who you are, what they can expect from you, and when they can expect it.
Your second email should be sent one day after your first one so you stay super relevant and at the top of your quiz-taker’s email inbox. Here is where you can get a little more personal about who you are and why you care so much. You can even share a personal story so readers relate to you and feel seen.
This email is about relating your personal story to what your audience really cares about. It’s about building that “know, like, trust,” and amplifying the human connection between you. The more connected your audience feels to you, the more invested they’ll be in your products and services.
And don’t forget about that call to action!
Give your audience a specific action to take after reading your email, so they know how to learn more about your business or brand. Direct them to your website, social media platforms, podcast, or any other relevant content.
Once you’ve sent your second email, it’s best to wait about two days before sending the third.
Give your messaging time to sink in before you show up in their inbox again. Then, send an email that answers the question of what makes you different from other businesses in your industry. Tell your audience what you can do that nobody else can, inspiring them to take that next step with you.
Remember, this entire sequence is designed to welcome new leads into your community and make them feel seen as a result. They’ve already taken your quiz, so you know they’re here for a reason. Use your messaging to show how you’ll keep showing up for them.
How do you do this? By keeping it real, keeping it engaging, and keeping your messaging customer-focused!
Remember, your people want to hear from you! And they prefer to receive email offers from you more than any other source.
Trust the process of your email nurture once someone subscribes to your list
Okay, now that you’ve done the leg work of creating your post-quiz email sequence, it’s time to trust the process! While it can be tempting to keep checking in with your audience (especially during the nurturing process), too many emails could lead to people unsubscribing.
In this case, it’s best to keep your emails short, sharp, and shiny! Build rapport with your audience; let them know when they’ll hear from you next, and then wait for that time to come.
And remember that some people will unsubscribe from your list—and that’s totally okay! It’s a necessary part of segmenting your list—but keeping your post-email sequence short and sweet while giving some breathing room is likely going to work best here.
Amp up your email strategy when someone subscribes to your email list
Now that you know what to do post-lead capture, how do you stay on top of a consistent email marketing strategy? Keep the below tips handy for email marketing best practices:
- Get clear on your audience. This is crucial! Any time you write an email, get super clear on exactly who you are writing to. For example, if your quiz-taker got a specific result, write to that person and that person only. As a result, your messaging will be relevant and direct, creating a much bigger impact on your future clients and customers.
- Speak directly to your reader. Avoid using language that’s passive or takes away from your audience. Use the word “your” to speak directly to whoever is reading, and avoid using generalized words like “ours” or “society,” for example.
- Automate your emails! If you want to stay on top of your email marketing strategy, make the process as smooth as possible. Write your emails ahead of time and schedule them to go out at specific times through your email marketing platform. And be sure to check out our integrations first to make sure your EMP can sync to Interact!
- Keep it conversational. It’s all about building that “know, like, trust” with your audience! They want to hear what you have to say, not some overly formal email that makes them feel like they’re being sold to. Keep copy conversational, fun, and maybe even a little cheeky—if that’s your personality, of course!
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