206+ This-or-That Questions Everyone Will Want to Answer

Making a this or that quiz but you don’t know what to ask? We’ve got over 200 this-or-that questions on a variety of topics to help you out!

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Looking for a fun game night or just some inspiration for a this-or-that quiz? Check out our list of 206+ this-or-that questions to spark some ideas!

I’m sure you’re already familiar with seeing addictive this-or-that questions in Instagram stories or YouTube tag videos.

But why are they so intriguing?

We love this-or-that questions because they teach us more about our best buds, family members, and influencers we follow. They provide a fun way to spend a carefree evening with friends, while at the time time allowing us to learn more about their preferences and the way they think. 

What better way to find out what your best friend would like as a birthday gift, right? 

This-or-that questions can provide more than just entertainment though. You can use them to build your own this-or-that quiz and attract new leads, expand your email list, or just keep readers on your website longer.

The best way to create an interactive this-or-that quiz is by using a tool like Interact. Once it’s ready, publish it on your website by correlating answers with specific personality types, fun facts, products, and anything else that can help you gain more leads. 

For the best results, you’ll want quiz-takers engaged with your quiz from start to finish. Keep a shorter number of questions so quiz-takers don’t lose interest. After all, if they opt for an interactive quiz rather than a simple list of questions, they’re in it for the quiz results.

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Read through this list of this-or-that question categories and choose your favorites for a fun night with your friends or your next lead-magnet quiz.

  1. Personal appearance this-or-that questions 
  2. Marketing and entrepreneurship this-or-that questions
  3. Wellness, health, and fitness this-or-that questions
  4. Personal finance this-or-that questions
  5. Copywriting this-or-that questions
  6. This-or-that questions for families
  7. This-or-that questions for couples
  8. Life choices this-or-that questions
  9. Entertainment and media this-or-that questions
  10. Sports and leisure this-or-that questions
  11. Travel this-or-that questions
  12. Food and drink this-or-that questions
  13. Fashion and style this-or-that questions
  14. Career this-or-that questions
  15. Hard this-or-that questions 
  16. Funny this-or-that questions

Let’s get started! 

Challenge yourself to answer all of the this-or-that questions below.

Personal appearance this-or-that questions 

We’re starting our list with the most commonly asked questions during a this-or-that quiz. Questions related to personal physical appearance are fun because we can’t really change the way we look in extreme ways. The crazier the questions, the more surprising answers you’ll get. Think hair color, clothing style, or unexplainable changes that wouldn’t be possible in real life.

  • Shoes or bare feet?

Ask this question just for fun or within a personality quiz to attribute the “bare feet” option to a carefree or bohemian personality type.

  • Natural hair color or dyed hair?

Ask this question to avoid recommending a hair color change or a product specifically for dyed hair to someone who prefers natural hair color.

  • Perfect teeth or perfect hair? 

Use this in a “What beauty product is right for you?” quiz so you’ll know what types of products or services to recommend based on a person’s main needs or problems.

  • Never basking in the sun or always having to deal with sunburn?

This choice will show you a person’s preferences toward certain beauty standards. Use this in a quiz like “What’s your beauty style?” or “What’s the best thing about your body?”

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  • Dressing up or dressing down?

Introverted personalities are more likely to go for the second option. Use this question for a personality test or simply to recommend products that would suit their taste.

  • Blue or red?

This simple question reveals a person’s preference toward a color. Change the colors to suit your brand and products but avoid having more than one color-related question to keep your quiz interesting.

  • Only wear dresses or pants?

This question is a must in a quiz where you want to recommend an outfit or style.

dress or pants this or that quiz question
  • Backpack or shoulder bag?

This is another question that’s fit for a product recommendation quiz or even a personality test to see if someone is more adventurous or elegant.

  • Always have to air dry your hair or buy a new hairdryer every time?

For a fun twist, create more complex questions like this one to see where a person’s priorities are and if they’d be willing to pay more for a habit.

  • Grow a floor-length beard or go bald?

No matter how niche your business is, you can always come up with a unique question. Yes, even if you sell men’s grooming supplies.

  • Piercings or tattoos?

This is definitely an intriguing choice for a “What tattoo is right for you?” or “Should you get a piercing?” quiz, but avoid this question for a general “How well do you know yourself?” test since there might be people who don’t like any of the answers.

  • Always like how you’re dressed but never get praised for it or never be pleased with your looks but receive constant compliments?

Within a personality quiz, the first choice shows that someone cares more about their own beliefs than depending on others.

  • Blue or green eyes?

We’ve all taken some form of the “What’s your ideal type?” or “What does your husband look like?” quiz at some point. This type of question allows you to create simple correlations between preferences and results.

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Marketing and entrepreneurship this-or-that questions

Easily gain new leads for your social media or leadership course with an engaging quiz like “What type of digital marketer are you?” or “What digital marketing tactic should you apply next?” Here are marketing and entrepreneurship questions you can pose in both serious and down-to-earth quizzes.

  • LinkedIn or Twitter?

This is a good choice if you want to recommend a go-to social media network or marketing strategy by taking into account a marketer’s preferences.

  • Content or PPC?

Similarly, find out if a marketer or business owner prefers organic or paid marketing methods. Through the results, recommend a course or resources based on their answer.

  • Losing all leads or losing all website visitors?

Does the quiz-taker value leads or website visitors more? Share evergreen guides to help them retain both.

this or that quiz question
  • Having no partners or having no investors?

Use this question to determine a quiz-taker’s leadership style. 

  • Having 5 high-paying clients or 100 low-paying ones?

Use this information to help a manager decide what to focus on next. Promote your business coaching services or courses to further help them deal with a lack of profitable business opportunities.

  • Only advertise on TV or YouTube?

Within a quiz like “What’s your marketing style?” or “What type of digital marketer are you?” you can decide if someone prefers digital marketing tactics [YouTube] or traditional ones [TV].

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  • Fire your best friend or fire your best employee?

This question will surely get people thinking and reveal a lot about their leadership priorities and character.

  • Have low profits or unhappy employees?

This question hits deep and reveals a lot about a person’s leadership style and business goals.

  • Have more money or more ideas?

Use this question on quizzes about business growth. At the end, suggest promotion ideas and link to resources. 

  • Run a business with your best friend or alone?

This question works well in quizzes like “Should you start freelancing?” or “Are you ready to start your own business?” for example.

  • Make a lot of money but have rude employees or make less money but have amazing employees?

This question is more complex than it may at first look. Use it in a quiz like “What’s your 80s pricing persona?” and create some unique results pages, like this one from Tarzan Kay.

  • Be the boss or have a boss?

This is a straightforward question to include in a “Should you start a business?” quiz.

Wellness, health, and fitness this-or-that questions

Before you promise someone that you’ll help them improve their health and fitness, you need to understand their preferences and current wellness status. Use the this-or-that questions below to recommend a meal plan, fitness routine, or just help prospects deal with their issues. With a quiz like this, you’ll better understand if potential clients are dealing with stress, feeling overwhelmed, looking to finally stick to their New Year’s resolution, and so much more.

  • Money or health?

Lead with this question to find out if a person is interested in their health above all else.

  • Only do cardio for the rest of your life or weight lifting?

Include this question in your quiz to find out a person’s preferred fitness routine.

cardio or weightlifting this or that quiz question
  • Eat before or after a workout?

This is a good addition to a quiz aimed to help potential clients find out more about their health habits.

  • Workout in the morning or in the evening?

Learn more about a person’s fitness patterns with this question.

  • Dumbbells or kettlebells?

If you’re looking to create a quiz for people who’ve already started their fitness journey, a question that inquires upon their workout preferences will help you recommend the perfect routine.

  • Workout with a personal trainer or by yourself?

“What type of workout is right for you?” and “What’s your fitness personality?” are good topics for this question.

  • Breakfast or no breakfast?

Breakfast is widely thought to be a better health choice than skipping this first meal of the day. You can adapt this question to suit your beliefs and health findings, and then guide people toward better recipes and other resources they can use to improve their health.

  • Pilates or yoga?

Offering multiple fitness programs? Craft your quiz to guide people to your courses and keep them on your website longer.

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  • Leg day or arm day?

This is a tricky question. You can decide to recommend a workout based on either the muscle group they prefer working out or the one they’re probably skipping and might need to focus on more.

  • Protein bar or protein shake?

Nutrition always comes first. Make this the mantra of your next “Which supplement can help you reach your fitness goals” quiz along with other questions that pinpoint fitness challenges and goals.

  • Massage or sauna?

Incorporate the question into a quiz like “What recovery method is best for you” or “The 3-minute wellness quiz.”

  • Meditate or go for a walk for one hour?

This is suited for a quiz that will help people find out how they cope with stress. Meditation, in this case, means they prefer to deal with problems at a mental level. Opting for a walk or another type of physical exercise implies they prefer movement to relieve stress.

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Personal finance this-or-that questions

Everyone could use personal finance advice. You can use interactive this-or-that quizzes to guide people during their financial independence paths, help them see where their current habits are taking them, and offer your own tips. “What type of financial habits define you?”, “What’s your money-saving score?”, “Do you need a financial coach?”, and “Why you’re not saving money” are just some ideas you can use to get started.

  • Have fun or make money?

Looking to assess why someone is not saving money? Opting for “have fun” can clearly indicate a preference toward living in the moment rather than focusing on ways to make money.

  • Get a new phone now or wait two years to get a new car?

You can switch up the choices here but make sure the options reflect if someone is into instant gratification [phone] as opposed to patience [car].

  • Invest in mutual funds or real estate?

For a more advanced quiz to help recommend financial growth opportunities, offer direct choices.

  • Have a single stable revenue stream or multiple passive income sources?

To understand someone’s financial health, you first need to see how they view all of the possible money-making platforms. Try a quiz like “How can you make more money”, “What’s your money personality?”, or “Why you’re not making enough money.”

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  • Take money advice from the internet or your best friend?

This reveals who people trust when it comes to tips on making and saving money. If they opt for a familiar person like their friend or partner, simply sharing an article of yours won’t have the same impact as a face-to-face meeting.

  • Savings planner or app?

This quick question will help you suggest better money-saving methods through a quiz like “What money-saving hack is right for you?”

  • Save $1 every day or donate it to charity?

Money is not everyone’s number one priority. A brief question like this one shows where their true intentions lie.

  • Spend a day doing taxes or run a marathon?

The point of this question is to find out what activities the quiz-taker deems worse than doing taxes or planning savings. The second option should be extreme, like running a marathon in the heat or being stuck in the desert for a day.

  • Get a high-paying job you hate or accept an underpaid position you’ll love?

Another question for a “Where your financial priorities lie” quiz.

  • Have a joint savings account or keep money separately?

This works for a quiz that can guide couples or families to better manage their money.

  • Buy a car or pay your college debt?

While this seems like a no-brainer, many fall into the trap of instant gratification. Spotting such problems early on through a “Financial health assessment” quiz can help a personal finance coach guide people down the correct road. You can find more inspiration like this on Dave Ramsey’s YouTube channel or by simply talking to clients.

  • Save for retirement or travel?

This is a challenging question for both you and the quiz-taker. Keep in mind, people have different life goals, and if they’ve been dreaming about traveling the world, that might just be where their money should go—provided they’re able to save part of the money for retirement as well.

save for retirement or travel question
  • Rent or sell your house?

Consider this question for a specialized quiz about investment strategy. For tougher questions like this one, it’s always best to suggest having a call or meeting at the end.

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Copywriting this-or-that questions

Offering content or copywriting services? Use a this-or-that quiz to assess the current status of a business’s content efforts or create a fun, out-of-the-box quiz like this one from Christy Copywriting to differentiate your brand. Opt for a mix of entertaining questions and copywriting this-or-that questions like the ones below to keep prospects engaged and get their email addresses.

  • Use content to sell or use content to educate?

This question will give you insight into a company’s current content priorities and goals.

  • Blog posts or videos?

Include this question for a “What type of content is right for your business?” quiz.

  • Rank #1 with your homepage or rank first for 10 other high-volume keywords?

Opting for the homepage choice indicates that the quiz-taker should first focus on the copy aspect of their website. If they choose the second option, they need to prioritize content writing and SEO.

  • Read only short or long blog posts?

Use this to differentiate between a business owner or marketer who values long-form content over someone who prefers brief information nuggets.

  • Memes or no memes?

Get more details for a quiz like “What’s your brand’s personality?” or “How can you make your content more engaging?”

  • Be known as a fun brand or become a leading expert in your field?

This question can help you understand how your prospects think on “What’s your brand’s personality?” or “How can you make your content more engaging?” quizzes.

fun brand or expert brand question
  • Only create blog posts for your business or only invert in ads?

Traditional content might not be right for everyone, so use a quiz such as “What marketing tactics suit your business?” or “How important should content be for your brand” to assess this.

  • Write a long article in one day or write a short piece over a week?

You can use this type of quiz to offer copywriting coaching or courses to other people who are interested in this career. A quiz like “What type of writer are you?” or “What’s your copywriting style?” should do wonders.

  • Listicles or quotes?

For a fun “What type of content should you write next?” quiz to help marketers and writers overcome idea blocks, turn to options like this one. For a listicle preference, suggest a list post. For quotes, have them reach out to other professionals in the field for content they can feature in their next article.

  • Make more money or gain more visibility?

This is a good question for highlighting a company’s goals so you can suggest the right type of content strategy.

  • Have a small readership that regularly checks your content or have lots of readers who only read your posts once?

“What buyer’s journey stage should you focus on?” is the right quiz for you to suggest different types of content and hacks based on the audience they want to target.

  • Write to relax or to make an income?

Try a quiz like this one from Judy McNutt to help people find out where their true writer’s talent lies.

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  • Be known as an expert writer or an authentic one?

An “expert” answer reveals that a quiz-taker would rather be a knowledgeable professional than leave a mark by tackling unique topics and unconventional ideas. You can work with other descriptive adjectives here, including funny, wise, creative, or productive, for example.

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This-or-that questions for families

Use these questions for a fun evening with your family or in an interactive quiz for families considering counseling. They also work well for individuals who want to improve their relationships with family members.

  • Be stuck on an island with mom or dad?

Asking your children this question can give you a hint of which parent they’re closest to.

  • Go on a trip with both of your parents or go on two trips, each with a separate parent?

This question will reveal if a kid prefers spending time with both parents or trying new experiences. This is on-point for a quiz that helps parents identify where a child’s main interests lie.

  • Only talk to your mom for the rest of your life or your dad?

A more difficult alternative to the one above.

  • Live on a boat or a spaceship?

This is a fun question to add to a quiz for kids so you can get to learn more about them.

live on a boat or spaceship question
  • Live with your family in a small apartment or live alone in a mansion?

A similar question to the one above, this one will also show you how much they value their family over other life aspects.

  • Handmade or store-bought gifts?

Ask this to get a clear idea of whether the quiz-taker prefers something crafted or paid for.

  • Be left alone with your sister or brother?

This specific question only works for kids who have two siblings. You could also have them choose between a sibling and a parent to create a hierarchy of their preferences.

  • Visit your family only for the holidays or keep in touch throughout the year?

This question works to spot potential struggles within a family. If someone prefers to keep away from their family for longer periods of time, suggest a counseling session or resource to deal with their issues.

  • Be embarrassed in front of your family or friends?

This question works for a quiz like “Who do you trust the most in your life?” or “How strong is your relationship with your family.”

  • Call your sibling every single day for the rest of your life or only get to see them once a year?

Use “What type of sibling are you?” or “How can you improve your relationship with your siblings?” quizzes to spot weak points within a person’s relationship with their family.

call sibling every day or see them once a year question
  • Make all life decisions yourself or always turn to your sibling for advice?

Another idea for your “What type of sibling are you?” quiz that can also help people get to know themselves better.

  • Bring your sibling to every event you attend or go alone?

An extra this-or-that question for “What type of sibling are you?” or “Are you a reliable sibling?”

  • Tell your mother everything or never get to talk to her again?

This calls for “The Ultimate Mother’s Day Quiz”!

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This-or-that questions for couples

Simply want to have a fun date night? Need a couple of inspirational this-or-that questions to help you boost your relationship coaching offer? The topic of love is varied and can be used to create super fun quizzes that will get everyone not only to take them but also to share them with their friends.

  • Happiness or wealth?

The answer shows a person’s long-term goals and what they’d like to focus on. Use this in a quiz like “What’s your love language?” or “How do you prefer to receive love?” You can also use questions like these for a compatibility test.

  • Express your feelings even when they’re negative or bottle up your emotions?

“What kind of lover are you?” or “What’s your love language?” are ideal quizzes to get into the mentality of a person and understand what lies behind a decision they make in their love life.

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  • Text message or phone call?

A perfect question to ask if you want to learn more about a couple’s communication style.

  • Keep communication short or go into the nitty-gritty?

“What’s your love communication style?” or “Are you a possessive lover?” quiz will surely get the attention of your audience.

  • Say “I love you!” often or assume your partner already knows this?

Incorporate this in a “How healthy is your relationship?” or “Why is your partner driving you crazy?” quiz.

  • Be with a good listener or a good-looking person?

This typical question will give you accurate results for quizzes like “What your ideal partner looks like?” or “What traits do you value in a partner?”

  • Spend every second with your partner or only meet for one hour every day?

Questions such as this one help you spot over-attachment feelings or fondness. Build a “What character should your ideal partner have?” or “What your love language says about you” quiz.

  • Get married or just move in together?

A quiz can help couples identify if their long-term goals are complementary. Use this question in quizzes like “Have a kid or get a dog?” or “Travel or start a family?” to deduce the compatibility of a couple. Each partner should take the quiz separately.

  • Make a decision with the heart or mind?

This question is often used in personality tests like Myers Briggs, but it can also be used in a quiz to help people find out more about their love language and expectations from a potential partner.

  • Be alone for the rest of your life or be with someone who doesn’t let you express your thoughts?

This is a touching addition to the quiz “The Life Design Assessment” by Jessica Baum, a relationship coach.

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  • Constantly check on your partner or have your partner keep a close eye on your activities at all times?

This question strikes deep by helping identify a person’s preference toward being in control or having someone else watch over their decisions. Perfect for a quiz like “Are you the leader in a relationship?”

  • Have a partner you can rely on or one you can have fun with?

Use this in either a “What your ideal partner looks like?” or “What traits do you value in a partner?” quiz to see what aspects of a relationship someone would be able to give up on.

  • Meet the love of your life but end up alone or never meet the right person but stay in a decent relationship?

This is a profound question for a life or relationship coach to add to a quiz like “What’s your life’s purpose?” or “How you can change your life.” 

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Life choices this-or-that questions

As a life or personal development coach who’s looking to help clients live their life to the fullest, use a quiz to understand how a person would act if faced with a tough life situation. The following this-or-that questions will help your prospects find out what direction they should take in life, how they can improve their happiness, and if there’s any way for them to develop a skill they’ve always wanted.

  • Have a peaceful mind or a healed heart?

Dianah Johnson, a divorce healing coach, has taken a similar approach to the question in her “What’s Your Path to A Happier You After Divorce?” quiz. These choices help her find out what a person’s biggest wish or goal in life is.

  • Invest $5,000 in a self-discovery retreat or change your thoughts?

This choice sheds light on inner challenges someone could be looking to overcome.

  • Find out what your future holds early in life or discover it step-by-step over time?

This will make a great addition to your “Find your true self” quiz. Humans are fascinated by the future, but not everyone wants the spoilers. 

  • Change one person’s life for the better or feed 1,000 people?

For people who are struggling to find the meaning of life, a quiz like “Discover your life’s main purpose” can help them find various paths including the ones in this question.

  • Spend a day off shopping or meditating?

This quiz question shows the difference between personality types that are likely to rely on material things [shopping] as a cure to their problems instead of healing on a mental level [meditating].

  • Be the friend who can always make others laugh or who gives the best advice?

Sometimes people want to discover their core purpose in life or find the thing they’re best at. That’s just what Amber Lilyestrom’s “What’s Your Core Purpose?” quiz helps with by incorporating question like this one.

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  • Create a prosperous life or one everyone will remember?

A question to help identify a person’s main driver in life.

  • Marinara [classic & adaptable] or hot sauce [bold and unafraid]?

Not all life choices questions have to be serious. Spice things up by coming up with creative word plays and associations such as this one. Jenna Kutcher uses this correlation between sauces and personality types in her “What’s Your Secret Sauce?” quiz.

  • “Run the World” by Beyonce or “Photograph” by Ed Sheeran?

Another fun idea you can find in Jenna Kutcher’s quiz where you have to choose a theme song to define your life.

  • Relax by unwinding with a cup of tea or hanging out with your friends?

Seeing the human obsession toward higher performance, Kate Ziegler, a mindset and performance coach, has made the perfect quiz for this question: Are you a holistic high-performer? To identify what can hinder someone’s performance, she turns to identifying the core stressors and stress-relief strategies in their lives.

  • Build your dream career or travel the world?

This is a seemingly simple choice that fits into various quizzes related to one’s personality and life purpose.

  • Have more talent or more time?

Elany Lea has a similar question in her “Overachiever Personality Test,” but you can incorporate it into more general personality quizzes as well.

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  • Quit when things get hard or give your best no matter how difficult a task?

Add it to a personality or psychological quiz to guide your clients toward improving their life. Make sure you include actionable tips for all personality types to help them deal with their choices.

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Entertainment and media this-or-that questions

More light-hearted, you can use entertainment media this-or-that questions for literally all purposes, including defining personality types through movie characters and recommending a movie based on an individual’s life choices. Any service you want to promote can be associated with some form of pop culture reference.

  • Groundhog Day or American Hustle?

Shaina Leis uses a similar movie-related question in her “Which Career Mindset is Keeping You Stuck?” quiz to help her audience find their dream career by also turning to the movies they enjoy most.

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  • Friends or A Different World?

Shaunda turns to TV shows for her quiz on “What’s your Brand Prototype?” which shows how to use film references for other business-related topics as well.

  • Queen or Beyonce?

Questions like this can be used as a wild card to invigorate a quiz like “Find your brand’s personality” or “What’s your life’s jam?”

  • Christopher Nolan or Steven Spielberg?

Include a reference to movie directors or actors in a quiz like “If your email was a character, who would it be?” or “How you can craft your ideal life.”

  • Lady Gaga or Mick Jagger?

Don’t be afraid to use completely different options. The more unique they are, the easier it will be for you to recommend a specific product, like a fashion item or a gemstone.

  • Cardi B or Florence And The Machine?

This example of a contrast question is in Claire’s “What’s Your Earring Style?” quiz, which makes product recommendations based on the age of their customers.

  • “Don’t Stop Believing” by Journey or “One Love” by Bob Marley?

When working with entertainment references, try to choose songs, movies, and personalities everyone knows. Make sure they are different enough to craft correct results. These two songs have been used before in Primally Pure’s deodorant quiz to get an idea of how a person lives their life.

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  • Horror or comedy movie?

Just want to recommend a movie? Ask this question or similar ones, like “Movie or TV show?”, “Crime or romance?”, “Watch a movie at home or at the cinema?” to get a better idea of what suggestion the quiz-taker would enjoy.

  • Toy Story or The Hunger Games?

You can also recommend a movie by having people choose between films of different genres.

  • “9 to 5” by Dolly Parton or “Harder Better Faster Stronger” by Daft Punk?

What do these songs have in common? They can motivate productivity. That’s exactly why Hilary Ritt chose these songs for her “Which productivity personality are you?” quiz.

  • Have dinner with Oprah or Elon Musk?

This is a classic party question you can use within a personality or product recommendation quiz. Include people from different industries or celebrities who have opposite life and career goals.

  • Go on a date with Robert Pattinson or Leonardo DiCaprio?

Remember the “What your ideal partner looks like?” quiz mentioned above? A celebrity reference wouldn’t hurt.

  • Thor or Wolverine?

For a “What character defines your life’s purpose?” or “What trait should you develop?” quiz, working with characters instead of adjectives can help you see what someone longs to be or simply what qualities they value.

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Sports, hobbies, and leisure this-or-that questions

Any fitness, wellness, or nutrition quiz could use a handful of this-or-that questions related to a person’s interest in sports and how active they are. Pair these questions with ones about wellness, health, and fitness in quizzes like “How healthy are you really?”, “What’s your workout personality?”, or “What’s the perfect spring sport for you?” Add in questions related to a person’s hobbies for a “What’s the right activity for you to relax?” or “How to spend your free time productively” quiz.

  • Play sports or watch sports?

An answer to this basic question will help you assess someone’s passion for staying active. But even if people opt for the “watch sports” choice, you can still recommend non-strenuous activities such as stretching, yoga, meditation, or going for a walk. People can even do some of these exercises while watching their favorite sporting event.

  • Art or music festivals?

This type of question will help you understand a person’s tendency toward art or music without simply having to choose between the two fields. As an alternative, you can use a question like “Listen to music or paint a picture?” to deduce the same preference.

art or music festivals question
  • Bowling or skating?

To conclude what someone’s personality type is or their preference toward a type of workout, opt for contrasting sports that require different skills.

  • Relax by listening to music or going for a run?

A quiz like “What’s the right relaxing activity for you?” must include a similar question that differentiates between artsy personality types [listening to music] and active ones [going for a run].

  • Go to the gym or go shopping?

Such questions are good to test people who have many interests to see where their true passions lie. Opting for the gym displays a more active personality type.

  • Start the day working or with a light jog?

If you’re looking to identify if someone is a workaholic, this type of question could bring to light what someone’s priorities are in the constant work vs. health battle.

  • Go to Disney World or the beach?

A fun question for a “The ultimate quiz to finding your safe place” or just recommending some efficient relaxation methods based on clear preferences.

  • Arcade or movie theater?

Use this instead of a “Play games or watch movies?” question to help people envision themselves in a place and get an idea of how each environment makes them feel.

  • Be paid to go skydiving or run a marathon for free?

This question will get people thinking in quizzes like “How to overcome your biggest fear?” or “Becoming your most daring self.” It tests what people are capable of doing despite their fear and what would motivate them to move past their fears.

  • Go sky diving with your best friend or spend three days camping alone?

A good alternative to the previous question, but in this case, finding out if being with others would change an answer. 

  • Read a book or meet up with friends?

A no-fuss question to identify introverts and extroverts and to see if people prefer social activities or relaxing alone. “Family time or alone time?” is a substitute that can bring to light the value placed upon family.

  • Be stuck listening to a song you don’t like or at a museum?

Test a person’s preference and sensibility toward one sense over the other [auditory vs. visual in this case] on a quiz like “What’s your most reliable sense?” or “The #1 thing to stay away from.”

  • Be known as the best swimmer in the world or the most creative illustrator?

Work with different sports and art professions to directly deduce a person’s personality, career interests, or passions.

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Travel this-or-that questions

Traveling is something most of us enjoy to some extent. Whether we look forward to our yearly summer break or we yearn for a life that would allow us to travel all the time, we all love discovering new destinations and day-dreaming about lying on a Spanish beach or trekking Patagonia. The following this-or-that questions will give you a deeper look into a person’s real-life desires and fears. You can give results beyond just recommending a one-of-a-kind travel spot they haven’t heard of.

  • Journey or destination?

This question has two core uses. For one, you can use it to deduce a person’s life outlook for a “What’s your core purpose?” quiz. But you can clearly turn to this for a travel itinerary recommendation. The journey choice indicates a person who’s actually excited about the travel part, while someone who’s only looking for the destination needs a place that will woo them away.

  • Europe tour or Yoga retreat?

Primally Pure’s deodorant quiz uses this quiz to identify a person’s dream vacation to get a whole idea of their nature and recommend the product that’s best suited for them.

  • Colorado or Japan?

Use contrasting destinations like you would use movie or book characters to deduce what traits people need. Peggy Houchin Jewelry makes it easy for their customers to attribute their personality to a gemstone with a similar question in a “What Gemstone Fits Your Personality?” quiz. 

  • Be wealthy but too busy to see the world or travel on a limited budget?

A better way of posing the “Do you prefer luxurious or budget vacations?” that will also show you if a person’s main life purpose is to discover the world’s wonders.

  • Losing your right to travel or losing all of your money?

A tougher choice to the previous question that can put anyone in a tight spot as their true wishes emerge.

  • Train ride through Switzerland or flight to the Maldives?

For “Off the beaten path travel destination” or “How to make your travel more exciting?” quizzes, opt for more details instead of just having people choose between two transportation methods. Drive through Tuscany or sail the Portuguese coast, for example.

  • Getting a sunburn in Hawaii or frostbite in Antarctica?

This question analyzes a person’s preference for sunny holiday spots vs. colder skiing or penguin-watching trips. The catch is that it compares two negative aspects, making the choice harder but more interesting.

Hawaii or Antarctica question
  • Go on a trip alone for free or stay home with your family?

This personality-quiz question is purposely tricky by placing a too-good-to-be-true option [the free trip] in contrast with a social aspect. This will highlight if a person prefers spending time with people over going on a trip at no expense. This is not a matter of extraversion vs. introversion; it works for a “What’s your sole role in life?” or “Where your happiness truly lies” quiz.

  • Visit all the museums in a city or go to all of the coffee shops?

“What kind of traveler are you?” or “What is your family travel personality?” both will benefit from this question.

  • Plan every single detail of your trip or go with the flow?

This is a versatile question that works for all kinds of quizzes from personality tests to “What road trip should you take next?” and “What kind of retreat is perfect for you?”

  • Climb a mountain in Nepal or go scuba diving in Aruba?

A question for the traveler who just can’t decide. Think “Which country should you travel to next?” or “What’s one place you must visit before you die?”

  • Chill in a small town or live the thrills of the big city?

Another way to create a contrast between separate destinations is to recommend an itinerary, destination, or even a person’s life path based on their identity. This is another question you can use for a quiz like “Where to go to find yourself?” or “How to change your life forever.”

small town or big city question
  • Take a short walk each day or hike once a week?

For a more specialized quiz like “Which trail should you hike?”, add options that define one type of result you offer. You can also start working on a quiz like this by first creating the results and then setting up your questions to match them.

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Food and drink this-or-that questions

This is a versatile category that e-commerce brands and nutrition coaches will love. Quizzes come in handy when recommending coffee beans, desserts, or other food and drink options as they allow customers to cast in their preferences. Since food is so important in many aspects of our lives, you can incorporate these questions in health-check quizzes, to offer resources or your own coaching, or to recommend products.

  • Buy only organic food or conventional food for the rest of your life?

Try a “What type of foods are right for you?” or “How to improve your eating habits” quiz by first looking into the importance people attribute to certain foods and if they’re willing to spend more on high-quality produce.

  • Only drink soda for the rest of your life or plain water?

How hard is it for someone to break a bad habit? That’s a question that choosing between water and an unhealthy drink will answer.

  • Eat a nutritious meal alone or grab McDonald’s with your friends?

Our eating habits are heavily influenced by our social networks. A question like this in a “What’s stopping you from living your healthiest life?” or “What kind of eater are you?” helps spot problems early on.

  • Fruity or savory flavors?

For product recommendations, Bean Box uses a similar option in their “What’s Your Coffee Personality?” quiz. The latter makes it easy for people to choose the right coffee beans. Have customers choose between desserts they like and past coffee types they tested to come up with perfect recommendations or surprise them with something new.

coffee quiz cover
  • Eat pralines while watching the sunset or cozy up with a cup of hot chocolate in front of the fireplace?

If you’re selling chocolate, cake, snacks—anything really—add visual images of people eating your products to appeal to a person’s taste buds. “What type of candy are you?”, “What flavor combinations should you try?”, or “What wine matches your personality?” will all do the trick.

  • Only eat pasta for the rest of your life or rice?

Add questions like this for “What your ideal meal plan looks like” or “The ultimate quiz to changing up your boring recipes” quizzes.

  • Eating in or dining out?

Use this question or expand on it to help you spot a person’s eating habits or recommend a meal plan for them. You can mention the “alone vs. with friends” addition to see if someone is influenced by their peers when it comes to choosing between healthy and unhealthy foods.

  • Spaghetti and meatballs or pepperoni pizza?

If you want people to visualize their choice, don’t use generic options like spaghetti vs. pizza. Give more detailed food types and recipes to make it easier for people to make a definite decision.

  • Cook all of your meals for the rest of your life and never go to a restaurant or go to a restaurant whenever you want to but the food will always be bad?

This is another example of going into more characteristics for each choice. Within a quiz like “How to change your unhealthy eating habits?” you can use this question to test how much effort a person is willing to put into their health.

  • Eat only what looks good for the rest of your life or what is nutritious?

In her “What is your eating style?” quiz, Kylie Duncan, an intuitive wellness coach, turns to a similar choice to get a better grasp of the quiz-taker’s current relationship with food. In return, she offers her best advice on how they can improve their eating habits.

eating style quiz cover
  • Relax after a stressful day by eating a piece of cake or meditating for 15 minutes?

This option identifies a person’s eating style and will help you spot potential challenges that are keeping them from reaching their health goals. Note the details that help people visualize each situation.

  • Cook food to relax or nourish your family?

Move the attention away from the quiz-taker toward others with a “What type of meal should you serve?” or “What dish will impress your guests?” type of quiz.

  • Always read the ingredient list when buying food or get whatever you see first?

“What type of eater are you?” or “Are your food habits making you sick?” quizzes can do wonders at spotting picky or messy eaters. Include other questions that can help you identify where problems come from. Maybe the person is just too busy to search for the right recipes or they don’t know where to find the best products.

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Fashion, beauty, and style this-or-that questions

Fashion and beauty choices are popular this-or-that games on Instagram and Pinterest. Whether it’s choosing between two dresses or picking your favorite manicure, social media users are crazy about this-or-that games. The real value of these quizzes is the ability for brands and personal stylists to recommend fashion items based on a person’s exact preferences and even personality traits.

  • Matte lipstick or subtle satin finish?

AVON’s Lipstick Finder quiz is a perfect example of how you only need a couple of questions to make the ideal recommendation. They use characteristics of their own products as the choices to ensure customers will make the right purchase.

matte lipstick
  • Lie on the beach with your favorite hat or sip a mojito at the beach bar in a glittery dress?

For a summer quiz such as “What is your swimsuit style?”, a question like this can incorporate both fashion and travel elements for quiz-takers to immerse themselves in the moment.

  • Buy only cruelty-free products or get whatever a friend recommends?

This question has you look into a person’s tendency to rely on either their own beliefs or outside pressure. A similar question is part of the Honey Girl Organics “What Shade Of Green Are You?” quiz, which they use to attribute a type to the prospect and guide them to their own products.

  • Have your home smell woodsy/slightly masculine or refreshing and uplifting?

Opt for detailed descriptions for a “What scent is best for you?” quiz to avoid simply having people choose between two scents they might not be able to recall anyway.

  • Only wear statement jewelry or go out without any accessories all the time?

Use this question in a quiz like “What’s your eyewear style?” or simply “What your style says about you?”

  • Wear only minimalistic outfits or keep them bold?

Care for a unique topic? That’s just what Jammie Baker, a stylist and blogger, did through the “What’s Your Momiform™ Style?” quiz. You can opt for simple style answers like she did or go into visual details.

  • Free People or J. Crew?

Use brands, fashion designers, or celebrities instead of style-related adjectives to get an idea of someone’s taste.

  • Always have your hair wet in public or always walk barefoot?

This is a funnier question that truly shows which parts of a person’s appearance are more important to them. Use this question wisely in a quiz like “What accessory you can’t live without?” or “How to add a fun spin to your style.”

  • Be praised for your beauty or for your fashion style?

This will show if a person is more interested in their natural beauty or fashion sense.

  • Have your mom choose all of your future outfits or rely on a stranger’s online recommendation?

It’s no secret that people turn to online communities for their fashion and beauty choices. This is also an opportunity to find out who is the main fashion influencer in someone’s life.

  • Always buy basic fashion items or the latest runway feature?

We can see this question in a “What’s your ethical fashion style?” or “Are you a true fashionista?” quiz.

  • Never leave the house without mascara or without lipstick?

The answer to this question will help you determine a person’s makeup personality. Switch the items for the ones you sell or plan on recommending.

mascara or lipstick question
  • Get compliments on your stunning eyes or flawless makeup?

“What does your makeup say about you?” or “What are your main beauty traits?” are obvious quiz options for this question.

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Career this-or-that questions

Young adults often struggle with figuring out which career is right for them. Sometimes, this inner fight follows them well into adulthood as they contemplate whether the job they have is right for them or if they should consider a career change. All of these are topics career and life coaches can tackle in their quizzes.

  • Be known as a top-performing professional or have the ability to influence and inspire others?

Fit for a career path quiz, opting for the first choice indicates a person who isn’t necessarily interested in leading people. The second option shows if a person has management skills or could lead their own business.

  • Work for yourself regardless of pay or have a secure position that pays well?

Turn to this question for a simple career or “What’s your life purpose?” quiz. You can also include it [or similar questions] in all career-related quizzes to get an idea of a person’s professional goals.

  • Be the one who makes and takes responsibility for all the decisions on your team or never have a say in anything?

Going into a bit more detail helps people envision themselves in these life situations and think about how they’d feel and act. This particular question works for a personality or career path quiz as it helps showcase confident managers in contrast with people who are afraid of taking risks.

  • Be stuck with a boring desk job or have a job that always requires you to travel?

Get creative and opt for specialized quizzes like “Should you become a manager?” or “Is an office job right for you?”

  • Plan every detail of your future career or go with the flow and adapt to changing situations?

EVOK Life, a wellbeing coaching platform, turns to a similar scenario in their power paradigm quiz, which brings attention to women’s struggles. In turn, the team can recommend their own coaching solution to help people build more fulfilling lives and careers.

  • Quit a job you hate right away or wait a few months to really think it through?

This is one of the clearest questions you could ask to find out if job happiness is something a person values more than monetary satisfaction. Plus, it hints at their personality.

  • Have the same job for the rest of your life or change your job every year?

Ask this intriguing and fun question to see if someone is up for a career change or if they’re afraid of being stuck with a job they hate.

  • Happiness or job satisfaction?

Drew DuBoff, a business consultant, uses simple choices such as this one in his career destiny quiz. Giving uncomplicated options for tough choices allows his audience to be sure of their answer so their true wishes shine through. He can then use these findings to schedule a consultation or recommend his services.

career destiny quiz cover
  • Choose a job that’s right for your mind or one that pays well?

You can use this question to recommend a career path that will either make a person happy or offer a high income. Alternatively, you can help the quiz-taker decide if higher earnings will truly be a better option with an extra call or coaching session.

  • Live with a unique purpose or follow the crowd?

This question works well with “What’s the right career for you?” or “Should you quit your 9-to-5 job?” quizzes.

  • Follow your intuition or rely on what your parents say when it comes to choosing your career?

One of the biggest mistakes people tend to make when choosing their career path is relying on what others say. Parents in particular play a huge part (if not the entire part) in influencing one’s career path. A question like this offers a deep dive into the quiz-taker’s character, providing an opportunity to continue the conversation with a coaching call.

  • Have a team that gets things done in a messy manner or one that panics when a deadline is approaching?

Recruiters, managers, and HR managers can use this-or-that quizzes to find the missing person on a team. “Which personality type are you missing from your team?” is a great quiz to get started with. 

  • Work with a team that has great people skills or hard skills?

Another idea for your “Which personality type are you missing from your team?” or “What talent you need on your team?” quiz. Pose this question with skills you’re looking to hire for,  like creative, tech, operational, or managerial direction.

which personality type is missing from your team quiz cover
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Hard this-or-that questions 

If you want to differentiate your quiz, consider adding a challenging this-or-that question. Quiz-takers choose between opposing life principles to test their ethics and morals while also posing a difficult choice they might face at some point. As a rule, if you find it easy to answer a question, it might just be too general. You also want to make sure your questions haven’t been widely used on other quizzes because nobody wants to take three different quizzes just to answer the same questions.

  • Give up all social media networks or eat the same food for the rest of your life?

Starting with a fun yet tough choice, this question is perfect for a “What style of motivation is your secret weapon in business?” or “What’s keeping you from being productive?” quiz.

  • Find your true love early in life or become a millionaire at 20 years old?

For a personality or “Find your true purpose” quiz, this is an improved twist over the classic love vs. money question.

love or money question
  • Win a Nobel prize or go back in history to prevent an unfortunate event?

This is a more detailed approach to finding out if a person prefers being famous over making a positive change.

  • Get rich but leave a family in poverty forever or offer half of your fortune to a family in need?

Looking to test a specific trait? Include detailed scenarios to measure a person’s behavior and choices based on compassion. Definitely a brain teaser for your classic personality quiz.

  • Be friends with someone who is kind or someone who could help you get rich?

Pose this question in a friendship quiz, like “What type of friend are you?” or to spot where your audience’s true intentions lie.

  • Spend an entire year alone or homeless but with your friends?

For sensible issues like loneliness, depression, or anxiety, aim for a quiz that promises a solution, such as “How to overcome your biggest fear” or “Finding your best self.”

  • Always feel unmotivated or exhausted?

This question directly targets a person’s issues and negative feelings, helping to create a quiz that’s closer to the quiz-taker’s heart, such as “Are you headed for burnout?” and “What’s holding you back from living your dream life?”

  • Launch a profitable business that’s negatively impacting people’s lives or run a company that helps the poor but is not bringing in much profit?

This is a challenging question for your “What type of manager are you?” and “What’s your business purpose?” quizzes.

  • Take $1,000 right away or flip a coin to either earn $2,000 or lose everything?

This is a common question in game shows where the player can either take the money they have or keep playing and risk losing everything. A true personality test by itself.

  • Win $10,000 alone or have everyone in your city except for you get $1,000?

A fun alternative to the previous question, only this time it’s a matter of earning a lot vs. not getting anything, as long as everyone else in your community earns $1,000. Try this question in a fun quiz like “What element do you represent?”, “What kind of neighbor are you?”, or “What superpower should you have?”

what kind of neighbor are you quiz cover
  • Save your best friend’s life or the lives of 100 strangers?

In most occurrences, people tend to save a group of more people over just one or two. But will this change when that one person is someone close to them? This deep question brings solid hints at a person’s character and life values.

  • Accept an uncertain change or keep your current way of life?

Tap into people’s fear of change in a quiz like “What’s Holding You Back?” that Sara Katherine, a millennial self-discovery coach, uses with her audience to identify their biggest success blockers.

  • Always push yourself over the limit to reach your goals or never be satisfied with the results?

We all know about love language tests, but how about a self-love language one?

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Funny this-or-that questions

The ultimate purpose of a this-or-that game is to have a good laugh. Especially when you’re playing with your friends or want people to share your quiz with their peers. Popping funny questions in quizzes that aren’t focused on serious life issues will add a bit of laughter to your audience’s day. Surely worth a share.

  • Feed your guests only cheap food or only juice?

Any situation that is unlikely to happen in real life can be added to a quiz like “What kind of party host are you?” in this case. The choices, no matter how crazy, can also give subtle hints into a person’s character and preferences.

  • Always be followed by annoying people or be left alone forever?

This is a slightly funnier twist to the classic “with friends or alone” debate. You can have a simple choice like “being lonely” and add the funnier details to the other one for an amusing twist.

  • Attempt to survive in the jungle with two of your best friends or try to win a reality TV show where you have to compete with strangers?

A good alternative to a personality quiz question you can also use in quizzes like “What’s your friendship style?” or “Are you really a social person?”

  • Never understand the words your parents are saying or have your boss never understand yours?

This is a funny question that can also be used for a serious career quiz to identify people whose main priority is their job or career satisfaction.

  • Always get lost when going to a place or always forget your phone?

Almost everyone is going to prefer getting lost over leaving their home without a phone. Cast your bets now, but it’s definitely a good question format to help you find out if there’s something worse than a missing phone, like getting lost or being alone.

  • Drive over your phone or post an embarrassing video of yourself on Facebook?

Whether you’re looking to compare character traits, decisions, or life values, turning to a funnier question can ease the mood. This one in particular is an entertaining alternative to the “personal belongings vs. public image” dispute.

  • Poodle or pug?

Create an unconventional quiz like “Pick Some Dogs And We’ll Give You A Winter Activity To Do” to stir up a good laugh. You can use any random or cute elements as part of a personality test or even to recommend your products.

  • Be the loudest person in a room or the one everybody hates? 

“What’s your social style?” or “What’s your communication style?” quizzes fit this question like a glove. An “Imposter syndrome” quiz like this one from Kylie King can also be a good idea. 

what kind of imposter quiz question
  • Get married to a clown or a lawyer who’s always away?

Using real personas in an ideal type or dating-style quiz helps people associate characteristics in a funny way. Opt for opposing types or separate traits for more accurate results.

  • Wake up every day at 3 a.m.or spend one hour cleaning every single day before you go to bed?

Use this template to see if someone is willing to do a task they hate rather than wake up early. Work an extra hour, go grocery shopping every day, lie to a close friend, you name it.

  • Read everyone’s mind or fly back to the past?

This is an unrealistic yet funny choice you can pose instead of the simple “know the future or change the past” question for personality and life purpose quizzes.

mind reader or time traveler question
  • Give or receive the worst advice possible?

This is a flexible question that works well in quizzes such as “What type of friend are you?”, “What’s your social style?”, “What career you should avoid”—anything that involves getting to know how a person wants to be seen in the world.

  • Be stuck in traffic for eight hours on a random day or be teleported to a random destination once a year?

Spot adventurous people among folks who are afraid to take risks with this question. The more details, the better the challenge.

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This-or-that game ideas

The classic “ask away” approach to the this-or-that game has a couple of other fun alternatives if you’re looking for something different.

Similarity check

Play this with one or more friends and ask each question one at a time, getting everyone’s answers afterward. You’ll learn who has what in common and find out something new about each other. Things like what type of outings they like, what life choices they’d take, or what their dreams are can help you choose a gift for them in the future.

Mind reader

Add a twist to the previous game by having other people guess each other’s choices based on what they already know. This is more fun if you’re playing the game with people you’re close too rather than in a new setting. Think of it like a “How well do you know your friends?” test. 

Instagram interactive this-or-that quizzes

Sure, posting a this-or-that game like this one on Instagram sounds like a fun idea. But what if you could bring people to your website and even score an email address from them? Create an interactive this-or-that quiz using Interact and add a link to it in the bio. This way, people can keep track of their answers and actually get a result at the end rather than simply playing it for fun.

smoothie or acai bowl

Make your own this-or-that quiz with Interact

I’m sure you already have one or two really good ideas for a quiz that could use several of the questions above. 

To build your first this-or-that quiz, go through the following six steps:

  1. Choose a goal based on the chosen quiz topic 
  2. Write an eye-catching title and description
  3. Plan the layout and design 
  4. Pick the perfect this-or-that questions from this list
  5. Build the result pages and make sure they lead to one of your resources, products, services, or anything else you can tie to your business
  6. Correlate the answers with their most appropriate results 

Then you’ll be ready to publish your quiz.

Create your first this-or-that quiz by signing up for a free Interact trial below!

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Alexandra Monica Cote

Alexandra Cote is a SaaS content writer and strategist with a passion for content marketing, social media marketing wonders, and artificial intelligence. She’s also a strong supporter of staying happy at work and choosing a career path that’s healthy for people’s wellness. Reach out to her via Twitter or her blog.

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