Top 8 Things That Make A High Converting Quiz

Find out the top 8 things to include to make a high converting quiz for your website!

Make a High Converting Quiz Now

1. A “What Type Of (Blank) Are You?” Title

70% of all quizzes ever created on interact has this type of title format, and for good reason, it converts vastly better than any other type of title. There are two reasons why this works so well. First, people like to learn about themselves, and this type of title makes it clear right away that the quiz will let you learn about yourself. Second, people like to talk about themselves and this type of quiz will make sure that you get to talk about yourself.

P.S. Not sure how your business can make a quiz like this? Here’s a guide on how to get there.


2. A Person On The Cover Photo

Quizzes with cover photos featuring one person get click 30%+ more than quizzes with multiple people or not with people on them (study). This is because we naturally look at faces, and when you have a face on the cover of your quiz people will look at it and click on it.


3. 7 Questions

It takes about 2 minutes to answer 7 quiz questions. This is the perfect amount of time to get someone interested in your quiz so they’ll opt-in to see their results, but not so long that they’ll get bored and leave before completing the quiz. This is a very scientific number that we’ve come up with after analyzing 500 million quiz takers.

Screen Shot 2018-03-20 at 3.57.36 PM

4. Text Questions With Image Answers

All 100 of the top 100 quizzes ever created with interact (by traffic volume), have at least one question in this format. The reason this works so well is that our brains process images 100 times faster than text and when you’re taking a quiz that has answer choices it’s much faster to see all the options if they are pictures. That’s why this type of question has the highest engagement and leads to higher conversions.

Screen Shot 2018-05-07 at 9.43.12 AM

5. Personal Questions

People like answering personal questions, it makes us feel an adrenaline rush and we’re quite literally addicted to talking about ourselves. Your quiz should ask people personal questions, if you’re struggling to do this, check out this post on 8 data-backed keys to sounding human on the internet.

Screen Shot 2018-04-11 at 10.09.54 AM

6. An Opt-In Form That Says

“Enter Your Email To What Type Of (Blank) You Are”

Opt-in forms that talk about the title of the quiz have a 50% opt-in rate. If you make the headline of your opt-in form like the one above it puts the reason for opting in relation to what the concept of the quiz is and people will enter their information.

Screen Shot 2018-03-21 at 8.30.48 AM

7. An Opt-In Form That Says “And We’ll Send You

Personalized Information On How To Improve As A (Blank)”

If someone is taking your quiz, they are interested in the subject of your quiz. If your opt-in form says you’ll help them with the subject of the quiz in a personalized way the people taking your quiz will opt-in to get that valuable, personalized resource without thinking twice. It becomes a fair trade.

Screen Shot 2018-03-20 at 4.22.49 PM

8. Quiz Result Descriptions That Are Positive And Funny

Positive emotions get shared more than any other kind of emotion. Funny content gets shared second-most. If you make your results descriptions positive and funny people will share their results, which will lead to more people seeing your quiz, which will lead to more people sharing it (a viral loop). As you can see in the screenshot below, you can make any result description positive and funny, even if you are telling someone they know nothing.

Screen Shot 2018-02-25 at 7.35.42 PM

Make a High Converting Quiz Now

Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

More Posts by Josh Haynam