Have you looked at your About page lately? Is it in need of a makeover, or does it give the reader a good sense of the person behind the business. The About or Who We Are page is a primary connection point, the place where people go to get a better feel for the person behind the pixels.
If you’re a photographer, people want to know where you learned your art and what inspires you. If you’re a personal trainer, a potential client wants to hear about your success stories. And maybe you’ve just opened a pub in the neighborhood and you want people to discover its uniqueness in an original way.
Imagine they read your About page and that leaves them with a good impression. Or worse, it leaves them with a vague impression of who you are. Instead of reading about you, what if they took a “get-to-know-me” quiz?
From “About Me” to “Get to Know Me”
A quiz is a perfect way to improve the draw of your About page and make the reader feel not only like you’re talking to him, but that you’re having a stimulating conversation.
A “get-to-know-me” quiz engages readers in a guessing game by asking them to make predictions about you and your business. It’s a prediction-type quiz that transforms your About page from a “tell who you are” to a “let-‘em-discover-who-you-are” page.
To see an About quiz in action, let’s start with how this cover page entices readers to find out more about a local pub called The Palace Hotel.
What kind of questions work for this type of quiz?
First, do a check-up of your existing About page. Does it sound like you or does it sound just like anybody? Either way, the quiz questions have to sound like something the reader would ask about you or your business in the same way you when you meet someone for the first time.
Not sure what these questions would be? Imagine being on a second date (first dates are an anxiety-fest) and you want this person to get to know you better. What kind of things are you going to share? Obviously the good stuff and all those things that make you stand apart.
One of the questions we often ask when we’re getting to know someone is “Where are you from?” or “Where did you study?” Take this sentence from an About page, “I come from a small town in the Midwest,” turn it into a statement or question, provide a few clues and have the reader guess.
Or maybe there’s something more unique about where you hail from. Try a different type of question:
See, isn’t it more interesting to guess than to be told where someone is from? It adds a little mystery and invests the reader in the dialogue.
Another question that works well in a prediction-type quiz comes from that ongoing list of personal successes on your About page. Hey, that’s not a bad thing but it can read dry or seem like self-promotion, which can be off-putting or intimidating for some readers. Take those awards, achievements and degrees and put it into the quiz.
Now doesn’t that sound more fun? The humor injects a balance, a feeling like “Hey, I’ve got all that under my belt and a sense of humor to boot.” Wouldn’t you want your personal trainer to be like that?
Who are you and what do you look like?
Most About pages have a photo of the person behind the business. Sometimes there are a few people behind the scenes or a few people and a dog. Let’s go back to the second -date analogy, this is the part where you talk about your family and friends.
Look at these examples of quiz questions and how you can get the reader to learn more about you and your business.
And the fun doesn’t have to stop with the question. The explanation in the answer below gives the reader the impression that this pub is run by a trio who love what they do and you’re in for a good time when you stop by.
Maybe there are a few more characters to discover in your About page like a mascot or other regular fixture that makes your place unique. Look how it’s worked into a question and how readers are supplied with added information in the explanation.
In this case, two of the dogs could actually be Billy but if the reader was paying attention, they caught a glimpse of Billy on the cover page of the quiz (see the first image at the top).
How to include questions about your business
Back to the second-date scene. Things are warming up nicely. We know a few things about you, so now your date wants to know more about what you do. You mention you’re self-employed, you have your own business, but what’s that all about?
Here’s how you can transform some of that detail into a prediction-type question. The idea is to give the reader more information about the business, choose things that they can read about in other sections of your website but that won’t necessarily come off as interesting as with this quiz. Inject some fun while giving the reader more information about the business.
Now dive into that photo gallery on your site and select a few that stand out or showcase your place of business. How do they connect and what story do they tell? Formulate a prediction-type question that will give readers a taste of your business along with and a sneak preview of the photo gallery.
Notice how the explanation in the answer below invites readers to propose suggestions and gives them the feeling that they’re having a conversation.
What kind of results work for a prediction-type quiz?
You might be wondering what kind of results work best for a multiple-choice quiz on an About page. How do you rate someone when you’re asking him to guess who you are?
In some cases, the reader may have come from a referral so they already know something about you and the services you offer. And now they get to test their knowledge or assumptions. But what about the reader who just stumbled across your site and comes to the About page with no prior knowledge?
Here’s the thing, the idea isn’t to find out how much they already know about you, but to discover things about you and your business in a way that’s more fun and engaging. The results are not as important as the impression the reader is having a conversation with you as they complete the quiz.
The prediction-type questions should lead the reader to the right answer easily because only one or two answers are actually plausible.
The results page can look something like this:
And if somehow the reader’s overall score is low, make sure the description and photo is amusing and inviting just like the low-score results for The Palace Hotel Pub.
Another option is not to include a result description that’s based on a score. Invite readers to join your email list at the end or to share the quiz on social media and include a personalized message about why they enjoyed it.
So I bet you never thought an About page could actually be an About page quiz. And the best part is, neither did your audience. Why don’t you create one and let your audience discover more about you.