{"id":10340,"date":"2019-10-10T09:00:51","date_gmt":"2019-10-10T16:00:51","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=10340"},"modified":"2023-08-23T14:14:12","modified_gmt":"2023-08-23T21:14:12","slug":"how-to-write-quiz-questions-and-answers","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/how-to-write-quiz-questions-and-answers\/","title":{"rendered":"Exactly How to Write Quiz Questions and Answers From Scratch"},"content":{"rendered":"\n

You may have noticed that some of the biggest names in online marketing are using quizzes to massively grow their email list.<\/p>\n\n\n\n

People like Lewis Howes<\/a>, Jenna Kutcher<\/a>, and Marie Forleo<\/a> love <\/em>utilizing Interact quizzes<\/a> for lead generation, but can you create a successful quiz WITHOUT needing to have a big name behind it?<\/p>\n\n\n\n

It\u2019s possible, and we\u2019re going to show you exactly how to write your quiz questions and answers<\/strong> so you can start generating more quality leads and improve your sales growth (by as much as $50k like TONIC Site Shop or $100k+ like Kaye Putnam<\/a>).<\/p>\n\n\n\n

Seriously, every part of the quiz writing process will be broken down in this step-by-step guide.<\/p>\n\n\n\n

There\u2019s over 5,000 words of insider advice on how to craft quiz questions and answers from scratch that make your audience want to sign up for your email list and buy your products or services and deepens their relationship with you as a trusted expert.<\/p>\n\n\n\n

With no time to waste, let\u2019s dig into the first step.<\/p>\n\n\n\n

Choose a quiz topic that fits your niche<\/h2>\n\n\n\n

It\u2019s kind of hard to write quiz questions and answers<\/em> that pack a punch before you know what quiz topic you\u2019re going to pursue.<\/p>\n\n\n\n

Okay, make that impossibly hard.<\/p>\n\n\n\n

Choosing a quiz topic is one of the most important decisions you\u2019ll make, but it also can be one of the easiest.<\/p>\n\n\n\n

Depending on what your niche is, you may already have a quiz topic that you know will connect easily with what your selling and what your audience is wanting to learn from you. If those are the same thing, you\u2019re making a smart business move.<\/p>\n\n\n\n

But before you launch into quiz topic ideation, let\u2019s make sure you know what your goals are.<\/p>\n\n\n\n

Defining your quiz goals<\/h3>\n\n\n\n

You don\u2019t want to create content without having an idea of what you want it to accomplish. In order to start your quiz-building journey on the right path, take some time to define a few top-level goals that will help you determine what success looks like with your quiz.<\/p>\n\n\n\n

What is my ultimate goal with the quiz?<\/strong><\/p>\n\n\n\n

While it\u2019s great to create a quiz just for fun, most of us are hoping for the quiz to turn into some actual business results. You only have so much time as an entrepreneur, so the content you create has to work for you.<\/p>\n\n\n\n

What are you hoping for your quiz to accomplish? Is it to triple your email list growth, double your digital product revenue, or increase the number of quality leads you receive through your website? These are the more common goals with building a quiz but that\u2019s not to say there aren\u2019t other goals that might be important to you.<\/p>\n\n\n\n

No matter what your quiz goals are, it\u2019s best if you can clearly define what they are and include benchmark numbers that you can aim for. Quiz analytics inside our Interact dashboard can help you measure your growth and see if you hit your benchmark numbers, like this example from Kaye Putnam<\/a>.<\/p>\n\n\n\n

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What does \u201csuccess\u201d look like with the quiz?<\/strong><\/p>\n\n\n\n

This ties in with the first question, but you can break down what success looks like even more. Your ultimate goal may be to book 10 discovery calls each month from the quiz, but what does that actually do for your business?<\/p>\n\n\n\n

Booking those discovery calls on autopilot with a quiz might help you free up time for other business projects without worrying as much about outreach marketing. It may help you attract more quality leads who already understand your philosophy, process, and personality.<\/p>\n\n\n\n

Keep breaking down your goal until you have a few tangible results that would come from a successful quiz. Remind yourself of these things as you create your quiz so every step stays intentional.<\/p>\n\n\n\n

What do I want quiz takers to walk away knowing?<\/strong><\/p>\n\n\n\n

Your primary goals might be to grow your email list or attract more quality leads with your quiz<\/a>, but what about your audience\u2019s goals? They matter, too! After all, your quiz takers will be the ones determining whether your quiz is a success or not.<\/p>\n\n\n\n

Before you choose a topic, it\u2019s important to think about what knowledge you want your audience to be armed with after completing your quiz. Do you want them to have a better understanding of themselves or their business? If so, what does that look like in relation to your niche?<\/p>\n\n\n\n

In the end, you\u2019ll want to give your audience enough information so that they:<\/p>\n\n\n\n

  • acknowledge your expertise, thus building more trust in you<\/li>
  • feel like you deeply understand how they\u2019re wired<\/li>
  • feel confident starting a relationship with you through email marketing<\/a><\/li>
  • are primed to eventually buy your products or work with you<\/li><\/ul>\n\n\n\n

    Ready to see these quiz writing tips in action?<\/strong><\/p>\n\n\n\n

    For the rest of this article, I\u2019m going to be walking through the exact quiz-building strategy I use as a quiz copywriter<\/a>. You\u2019ll get to see how I write quiz questions and answers from scratch along with how I\u2019d implement the quiz in Interact.<\/p>\n\n\n\n

    Instead of creating a quiz about writing (although there are plenty of quiz templates<\/a> to choose from in this category), I wanted to do something a little different.<\/p>\n\n\n\n

    For this example, I\u2019ll be creating a full quiz from start to finish as if I am a graphic designer who specializes in social media graphics. <\/em>Now that\u2019s a niche!<\/p>\n\n\n\n

    As I go through each section, you can follow along and create a quiz of your own.<\/p>\n\n\n\n

    Let\u2019s get started!<\/p>\n\n\n\n

    PERSONALITY QUIZ EXAMPLE:<\/strong>
    Quiz goals:<\/em>
    What is my ultimate goal with the quiz?<\/em>To sell social media graphic design templates from my newest collection
    What does \u201csuccess\u201d look like with the quiz?<\/em>Generating at least $5k revenue in my first month with the quiz so I can eventually turn it into an evergreen quiz funnel
    What do I want quiz takers to walk away knowing?<\/em>An inside look into their ideal visual aesthetic, a deeper understanding of how they can create more consistency with their social media graphics, how to save time by using templates vs. creating all of their graphics from scratch
    <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Perfect! With that step done, let\u2019s move into the next section.<\/p>\n\n\n\n

    Brainstorming a list of quiz topics<\/h3>\n\n\n\n

    With your goals in mind, it\u2019s time to shift gears and create a list of potential quiz topics. Some quiz creators get tripped up here because they don\u2019t know what quiz idea will be a winner.<\/p>\n\n\n\n

    The first thing to remember is that you don\u2019t have to reinvent the wheel.<\/p>\n\n\n\n

    All you need to do is find a topic that matters to your audience and relates to the product or service you want to highlight.<\/p>\n\n\n\n

    Yup, it only needs to satisfy those two things.<\/p>\n\n\n\n