{"id":10363,"date":"2026-04-11T06:45:46","date_gmt":"2026-04-11T13:45:46","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=10363"},"modified":"2026-04-11T09:56:48","modified_gmt":"2026-04-11T16:56:48","slug":"personality-quiz-case-study-tonic-site-shop","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/personality-quiz-case-study-tonic-site-shop\/","title":{"rendered":"TONIC Site Shop&#8217;s Quiz Has Added 80,000 Email Subscribers to Their Email List"},"content":{"rendered":"\n<p>TONIC Site Shop has a <a href=\"https:\/\/tonicsiteshop.com\/quiz-find-your-template\">template match quiz<\/a> which has added over 80,000 subscribers to their email list. The quiz has iterated over the years since it was launched in 2018, and the current version is a great example of a successful quiz in 2026. It&#8217;s direct but fun. If you aren&#8217;t on TONIC&#8217;s email list, you should be, it&#8217;s one of the best examples of a branded newsletter in existence. <a href=\"https:\/\/tonicsiteshop.com\/quiz-find-your-template\">Take their quiz <\/a>and get on the list for a prime tutorial in email marketing. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-1024x404.jpg\" alt=\"Tonic Site Shop Quiz Cover Page\" class=\"wp-image-51766\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-1024x404.jpg 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-300x118.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-768x303.jpg 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-1536x606.jpg 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/tonic-cover-2048x808.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiz-helps-segment-quiz-takers\">The Quiz Helps Segment Quiz Takers<\/h2>\n\n\n\n<p>Questions include asking about what type of business someone is running. These are relevant to recommending a template at the end, and also for segmenting leads on the email list. Two birds, one stone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"560\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question.jpg\" alt=\"TONIC Question\" class=\"wp-image-51768\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question.jpg 809w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-300x208.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-768x532.jpg 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-visuals-that-make-the-quiz-highly-engaging\">Visuals That Make the Quiz Highly Engaging<\/h2>\n\n\n\n<p>Of course TONIC would have amazing visuals in their quiz, but they take the cake in terms of creating a highly engaging quiz experience with questions like this. Mixing in visuals like this is a great way to vary the content of each question and increase completions and conversions. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"801\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-2.jpg\" alt=\"TONIC Visual Question\" class=\"wp-image-51769\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-2.jpg 910w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-2-300x264.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Question-2-768x676.jpg 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-opt-in-form-adds-value-and-integrates-directly\">The Opt-In Form Adds Value and Integrates Directly<\/h2>\n\n\n\n<p>You can see your results right after opting in, but also you get additional value in the form of resources to grow your business. This form <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/894469-how-to-connect-activecampaign-to-interact\">integrates and segments directly with ActiveCampaign<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"513\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Optin.jpg\" alt=\"TONIC Optin form \" class=\"wp-image-51770\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Optin.jpg 968w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Optin-300x159.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Optin-768x407.jpg 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-give-a-ton-of-immediate-value\">Results Give a Ton of Immediate Value<\/h2>\n\n\n\n<p>These result pages (take the quiz to see them) are so full of value it&#8217;s like getting a personalized report of your ideal design style and business strategy. The founder of TONIC, Jen and Jeff, are seasoned entrepreneurs themselves, and they put so much value into these results that it delivers strategic advice that&#8217;s worth real money, not just an email subscriber. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Result-1024x650.jpg\" alt=\"TONIC Result\" class=\"wp-image-51771\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Result-1024x650.jpg 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Result-300x191.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Result-768x488.jpg 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/TONIC-Result.jpg 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-follow-up-emails-make-a-smooth-transition-to-email-marketing\">Follow-up Emails Make a Smooth Transition to Email Marketing<\/h2>\n\n\n\n<p>Again, the emails from TONIC are some of the best. And they send a welcome email immediately with the quiz results contained in them. This transitions people over to email and they immediately get used to hearing from TONIC over email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"590\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/Tonic-Email.jpg\" alt=\"TONIC Follow up Email\" class=\"wp-image-51772\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/Tonic-Email.jpg 882w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/Tonic-Email-300x201.jpg 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/Tonic-Email-768x514.jpg 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>TONIC Site Shop has added 80,000 Email Subscribers With Their Template Match Quiz<\/p>\n","protected":false},"author":3,"featured_media":51767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TONIC Site Shop&#039;s Quiz Has Added 80,000 Email Subscribers to Their Email List | Interact Blog<\/title>\n<meta name=\"description\" content=\"Check out this personality quiz case study of how a cocktail-inspired quiz makes serious revenue for Tonic, a website design firm!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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