{"id":10409,"date":"2019-10-22T09:00:37","date_gmt":"2019-10-22T16:00:37","guid":{"rendered":"https:\/\/www.tryinteract.com\/blog\/?p=10409"},"modified":"2022-10-13T10:36:14","modified_gmt":"2022-10-13T17:36:14","slug":"creating-customer-personas-for-a-personality-quiz","status":"publish","type":"post","link":"https:\/\/www.tryinteract.com\/blog\/creating-customer-personas-for-a-personality-quiz\/","title":{"rendered":"How to Create Customer Personas for Your Personality Quiz"},"content":{"rendered":"\n<p>It\u2019s important to know who your customers are before you <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-personality-quiz\/\">create a personality quiz<\/a>.&nbsp;<\/p>\n\n\n\n<p>Why? <em>Because you need to know who you are talking to.<\/em><\/p>\n\n\n\n<p>Can you imagine trying to write a letter and not knowing who you were writing it for?<\/p>\n\n\n\n<p>In order to feel confident writing content for your online business, you need to know who you are addressing on a deeper level than you may think.<\/p>\n\n\n\n<p>You can start the process by creating <strong>customer personas.<\/strong><\/p>\n\n\n\n<p>Some marketers call this your <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bourncreative.com\/how-to-create-ideal-client-profile\/\" target=\"_blank\">ideal client profile<\/a> or <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">customer avatar<\/a>, but we\u2019ll call it a customer persona for the rest of this article.<\/p>\n\n\n\n<p>So what is a customer persona? It is a fictional description of who your ideal customer is, backed by real data and market research from past and current customers.<\/p>\n\n\n\n<p>By looking at who you have already worked with or who has purchased an offer from you, you\u2019re able to see what similarities these people share. You can then use these similar traits and attributes to influence your customer persona.<\/p>\n\n\n\n<p>Having a clearly defined customer persona will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>foster empathy with your leads<\/li><li>speak their same language<\/li><li>create content that is specifically tailored to them<\/li><li>segment your audience based on a number of factors (more on this in a future post!)<\/li><\/ul>\n\n\n\n<p>Without <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.usertesting.com\/blog\/customer-personas\/\" target=\"_blank\">customer personas<\/a>, you\u2019ll have a difficult time crafting product and service offerings that act as a personalized solution for your audience.<\/p>\n\n\n\n<p>Since the success of your business relies on how well it can sell a solution to your customer\u2019s problems, you first need to deeply understand who that ideal customer is.<\/p>\n\n\n\n<p>While you might want to jump straight into creating your quiz after you <a href=\"https:\/\/www.tryinteract.com\/plans\/\">sign up for an Interact account<\/a>, these next steps will help you create a quiz from a place of strategy and intention.<\/p>\n\n\n\n<p>I love your enthusiasm, but let\u2019s channel it into creating customer personas first.<\/p>\n\n\n\n<p>You\u2019ll see how much of a difference it makes when we write quiz results later in the article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exactly how to create customer personas for your personality quiz<\/h2>\n\n\n\n<p>Have you already tried to figure out what your <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/948076-the-best-quiz-titles-for-every-kind-of-business\">quiz title<\/a> or <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-write-a-personality-quiz\/\">personality quiz results<\/a> should be, only to stare at the blinking cursor and feel completely stumped on what to write next? <\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/2sjzn95axw9fD0HB7E\" width=\"480\" height=\"267\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/SNL-snl-saturday-night-live-season-44-2sjzn95axw9fD0HB7E\">via GIPHY<\/a><\/p>\n\n\n\n<p>May I suggest that it might not be \u201c<a href=\"https:\/\/goinswriter.com\/how-to-overcome-writers-block\/\">writer\u2019s block<\/a>\u201d that\u2019s throwing you off? Instead, it could be a good indication that you need to redefine who your target audience is, even if you feel like you already know who they are.<\/p>\n\n\n\n<p>When you know the types of people you want to attract, you can better understand what they want from you. Since your business exists to serve your customers well, getting to know your audience on a deeper level is so important. (Psst\u2026 it will also come in handy when you <a href=\"https:\/\/dashboard.tryinteract.com\/register\">write your own quiz<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start by understanding your audience demographics<\/h3>\n\n\n\n<p>When you are analyzing your audience, you\u2019ll want to begin with the demographics. This term refers to a list of attributes that describe the person on a surface level.<\/p>\n\n\n\n<p>By focusing on your <strong>audience demographics<\/strong>, you can grasp a broad understanding of who your brand is naturally attracting. It will help you classify your audience into broader segments before you dig into how they\u2019re uniquely wired.<\/p>\n\n\n\n<p>Demographics can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Age<\/li><li>Gender<\/li><li>Occupation<\/li><li>Education level<\/li><li>Income range<\/li><li>Location<\/li><\/ul>\n\n\n\n<p>How do you gather all of this data? Luckily, there are a few tools that can provide your current audience demographic data, no calculations required.<\/p>\n\n\n\n<p>If you\u2019re active on social media and it\u2019s a good representation of your audience, you can look into your <a href=\"https:\/\/buffer.com\/library\/social-media-analytics-tools\">social media analytics<\/a> dashboard. Each social media platform has a built-in set of analytics when you create a business page.<\/p>\n\n\n\n<p>For example, you can look at the demographics of a Pinterest business page by clicking the \u201cAnalytics\u201d tab in the top left corner and choosing the \u201cAudience Insights\u201d option. You\u2019ll find statistics that are generated directly from your Pinterest profile inside the audience demographic comparisons.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZagC_-wxmHeOQL6EFqoXrQDK07edFRZjFtOycKvgdVpUGIY3ny7AOx5pwvHAdgNQQctBVWvnyPwM160o6iekH5N30d8P2WaOUl0_VwFxnmzkgwNlpSS2B5J_vBqSbdaJN0B6SmzM\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/K1C3sl2lULFRSXXPutDekdO2wGSSMGUDKovYunBqOHhFG_hvLG5Nav5DcwDzswbpwmIf-judhdtL2EerDVlh3L-ghIb0_IlISSxoaQw_FImHRwtUuDz6XvDJp-zME5iW9XDUZcXu\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can do this for each social media platform you regularly participate on and compare the demographic data. Are you seeing the same trends? While the exact numbers may differ from platform to platform, it should give you a better idea of who you are naturally attracting with your content.<\/p>\n\n\n\n<p>Another way to grab your audience demographic data is to look at your <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Analytics<\/a> account. Some website builder tools will give you their own set of demographic data, but Google Analytics is more accurate and comprehensive.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/analytics\/answer\/2799357?hl=en\" target=\"_blank\">Google Analytics provides a standard report<\/a> that includes your audience\u2019s age range, gender, and a high-level interests overview when you enable Demographics and Interests in your dashboard. To learn more about how to set this up, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/watch?v=TF3c0wql3VA\" target=\"_blank\">click here for an easy five-minute video tutorial<\/a> or <a href=\"https:\/\/support.google.com\/analytics\/answer\/2819948\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">read the textual instructions<\/a>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iJWX10o-7wRWPE0jbE5_MdyYfkXXexommh-jfH4F5lHzPvkhyw_4P_Cm4VZGGiwnADc5CYTJl8zDa6xja2tGbTzouz-0yaDvVxbiYdoXJyZbXuFIPJhORIOMRctnEvNnoubZmCRy\" alt=\"\"\/><\/figure>\n\n\n\n<p>For the rest of this article, I\u2019m going to use a fictional example to show how a content creator could create their own customer personas. You can follow along and use the same <strong>customer persona templates<\/strong> for your business.<\/p>\n\n\n\n<p>I\u2019ve always <em>loved<\/em> to play pretend so let\u2019s say I\u2019m a blogger and online educator who wants to teach my audience how to create passive income with their own blog. This industry is known for being saturated so I\u2019m hoping that by better understanding my audience, I can create a set of differentiators that helps me stand out from the crowd.<\/p>\n\n\n\n<p>First things first, I need to record audience demographic data from my dashboards. I\u2019ll then use the template below to create the first section of my customer persona.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DEMOGRAPHICS<\/strong><br>Your Customer at a Glance<br><br>Age range:<br>Gender:<br>Occupation:<br>Education level:<br>Income range:<br>Location:<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>And just like that, I\u2019ve encountered my first problem.&nbsp;<\/p>\n\n\n\n<p>The more I dig into my audience demographics, the more I realize that I might not be able to narrow it down to only one persona. What should I do next?<\/p>\n\n\n\n<p>The good news is <a href=\"https:\/\/xtensio.com\/building-multiple-user-personas-to-segment-your-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">you can have more than one customer persona for your business<\/a>. Creating multiple customer personas will help you clearly define different segments of your audience without limiting your knowledge of who is most attracted to your brand.<\/p>\n\n\n\n<p>You may want to start with two or three customer personas so you don\u2019t get lost in the weeds. Depending on the size of your audience or the variety of your offerings, <a href=\"https:\/\/www.impactbnd.com\/blog\/how-many-buyer-personas\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">you can adjust the number of customer personas<\/a>, but this will give you a great start.<\/p>\n\n\n\n<p>Keeping this in mind, I analyze at my audience demographics to look for similarities. After noticing a few trends, I\u2019m ready to create three customer personas for my passive income education brand.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DEMOGRAPHICS<\/strong><br>Your Customer at a Glance<br><br>Customer #1<br>Age range: 25-34<br>Gender: Female<br>Occupation: Stay-at-home mom<br>Education level: Some college<br>Income range: Currently one-income family, $65-75k<br>Location: Franklin, TN or similar suburb<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DEMOGRAPHICS<\/strong><br>Your Customer at a Glance<br><br>Customer #2<br>Age range: 25-34<br>Gender: Female<br>Occupation: Young professional in creative, fast-paced career<br>Education level: Bachelor\u2019s degree<br>Income range: $45-55k<br>Location: Chicago, IL or similar city<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DEMOGRAPHICS<\/strong><br>Your Customer at a Glance<br><br>Customer #3<br>Age range: 45-54+<br>Gender: Female<br>Occupation: Nearing retirement, want to pursue a second career<br>Education level: Bachelor\u2019s degree<br>Income range: $80-90k<br>Location: Mid-sized town of 20-30k people<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Once I have these demographics all ironed out, I\u2019m ready for my favorite part of the whole customer persona process: understanding my audience psychographics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Go deeper into your audience psychographics<\/h3>\n\n\n\n<p>Okay, I\u2019ll be the first to admit that if you chat with just about anyone on the Interact team (including myself), we\u2019ll probably steer the conversation toward psychology at some point.<\/p>\n\n\n\n<p>We can\u2019t help it! We love examining and studying the reasoning behind <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/conversionxl.com\/blog\/9-things-to-know-about-influencing-purchasing-decisions\/\" target=\"_blank\">why people make certain purchasing decisions<\/a>.<\/p>\n\n\n\n<p><strong>Customer psychology<\/strong> plays a massively important role in your marketing strategy, and thus, in your customer persona creation. When you uncover the deeper motivations behind every customer purchase, you can create targeted content that appeals to your audience\u2019s needs.<\/p>\n\n\n\n<p>Too many business owners define their demographics but disregard the psychographics. Sometimes it\u2019s because they believe they know enough about their audience. Other times it comes from an insatiable need to start hustling with the little they know.<\/p>\n\n\n\n<p>It\u2019s not enough to know what decisions your customers are making.<\/p>\n\n\n\n<p>You need to know <em>why<\/em> they are making them in order to improve your conversions and drive more leads.<\/p>\n\n\n\n<p>In the last section, we focused on attributes like a person\u2019s age, gender, and location. As you can imagine, we are just skimming the surface.<\/p>\n\n\n\n<p>Even with the three customer persona examples I shared, it would take <em>so<\/em> much energy to try to attract every single person who fits that broad description.<\/p>\n\n\n\n<p>Knowing that a person is 28 year old stay-at-home mom who lives in a suburban town doesn\u2019t tell us much about who that person actually is. What drives them? What makes them want to get out of bed in the morning? These are the kind of questions we want to ask.<\/p>\n\n\n\n<p>When you dig into the <strong>psychographics of your audience<\/strong>, know that it will take more time than it did to outline your demographics. But the higher investment of time often brings a higher understanding of your audience, not to mention a higher conversion rate when you get your marketing right.<br><\/p>\n\n\n\n<p>The depth of this exercise will help you understand your audience on a whole new level. To begin, use these prompts as a jumping off point for your brainstorming session.<\/p>\n\n\n\n<p><strong>Goals and Motivations<\/strong>:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do they want their life to look like in a year, three years, or five years?<\/li><li>What are their main goals at the moment, and how do they set goals?<\/li><li>What motivates them to reach beyond the status quo?<\/li><li>What does their ideal day or ideal week look like?<\/li><li>What do they value most in life or in business?<\/li><li>What stage of business or life are they in now?<\/li><li>What stage of business or life would they like to be in?<\/li><li>What challenges them in a healthy or unhealthy way?<\/li><li>What are their blind spots in terms of [Blank]?<\/li><li>What are they interested in learning more about?<\/li><li>Of the topics you cover, what do they care most about?<\/li><li>What \u201cmagic pill\u201d solution would they take advantage of if they could?<\/li><li>What <em>actual <\/em>solution can you offer them?<\/li><li>What motivates them to purchase from someone?<\/li><\/ul>\n\n\n\n<p><strong>Personal Traits and Characteristics<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How would their family and friends describe them?<\/li><li>If you used three adjectives to describe their [Blank], what would they be?&nbsp;<\/li><li>What are their biggest strengths and weaknesses?<\/li><li>What are some of their contradictory traits or quirks?<\/li><li>What energizes them, and what drains their energy?<\/li><li>What do they wish others knew about them?<\/li><li>At the end of a long day, how do they feel?<\/li><li>How would they define the word [Blank]?<\/li><\/ul>\n\n\n\n<p>Of course you don\u2019t have to answer all of these questions for each customer persona but it might be helpful to cherry-pick a few to use. You can either do your own brainstorming at this stage or interview people in your audience who fit each persona (but more on that later).<\/p>\n\n\n\n<p>Alright, back to the <strong>customer persona example <\/strong>we go.<\/p>\n\n\n\n<p>With my three personas in mind, I\u2019m already seeing how each person would answer these questions differently. The stay-at-home mom will surely have different goals than the nearly retired professional, although they may share common interests and want to learn about similar topics.<\/p>\n\n\n\n<p>This is the beauty of doing the deep work of defining each persona\u2019s psychographics.<\/p>\n\n\n\n<p>I\u2019m going to make this brief so I don\u2019t keep you here all day, but feel free to go as in depth as you\u2019d like with your own example.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>PSYCHOGRAPHICS<\/strong>Your Customer at a Glance<br>Customer #1<br><strong>Goals<\/strong>: As a stay-at-home mom, she wants to add extra income to her household without going back to work on a full-time basis. To earn anywhere between $2,000-3,000+ each month in passive income while she\u2019s spending quality time with her kids would be her ultimate dream. She would like to work up to 10 hours a week but is willing to increase that number in the beginning as she gets started.<br><strong>Motivations<\/strong>: With young kids at home, she wants to show them that she can pursue a career she\u2019s proud of while staying home to care for them. She doesn\u2019t care about making a big name for herself. She only wants enough visibility to help her create a balanced life and profitable blog. Her core values are family, community, education, freedom, and flexibility.<br><strong>Characteristics<\/strong>: Her friends know her as a deeply creative and introspective person they can trust and confide in. She frequently gets lost in the details but loves to stay organized. There\u2019s a purpose and reason behind everything she does. She takes her work seriously but doesn\u2019t take herself too seriously in the process. Her husband would describe her as disciplined, friendly, and driven.<br><strong>Struggles<\/strong>: She struggles to find a way to say yes to the projects she\u2019s excited about while also balancing her responsibilities as a mom to young kids. She doesn\u2019t want to waste time on passive income strategies that don\u2019t work. She\u2019s willing to invest in quality education if it means she can save time since it is her most prized (and rare) resource. She struggles to know where to begin, but once she has a roadmap, she knows exactly what steps to take to get there. Ultimately, she is in search of an in-depth, self-paced course she can complete on her own time.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Is it just me or did this customer persona totally come to life?<\/p>\n\n\n\n<p>Do you see how much more we know about this persona now that I\u2019ve clearly defined her goals, motivations, characteristics, and key struggles? You can do the same for each persona you create.<\/p>\n\n\n\n<p>You\u2019ll notice that it reads almost like a story as you create each section. This is done intentionally so that you feel more personally connected to your customer persona. (If you want to create even more of an ideal client story, <a href=\"https:\/\/kaylahollatz.com\/blog\/ideal-client-profile\/\">you can find instructions on that a<\/a><a href=\"https:\/\/kaylahollatz.com\/blog\/ideal-client-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ctivity here.) (opens in a new tab)\">ctivity here.)<\/a><\/p>\n\n\n\n<p>As you read through my example, you might be wondering how to create the same thing for your own customer personas. Simply follow this template for each persona and fill-in-the-blanks with your information.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>PSYCHOGRAPHICS<\/strong>Your Customer at a Glance<br><strong>Goals<\/strong>: As a [Blank], she\/he wants to [Blank]. She\/he wants to earn anywhere between [Blank] each month while learning about [Blank]. She\/he would like to work [Blank] a week but is willing to [Blank] if [Blank].<br><strong>Motivations<\/strong>: She\/he wants to show people that [Blank] without sacrificing [Blank]. She doesn\u2019t care about [Blank]. She\/he wants to [Blank] so she\/he can create a [Blank]. Her\/his core values are [Blank], [Blank], and [Blank].<br><strong>Characteristics<\/strong>: Her\/his friends know her\/him as a [Blank] person who they can [Blank]. She\/he frequently [Blank] but loves to [Blank]. She\/he has a tendency to [Blank] but always makes sure to [Blank]. Her\/his [Blank] would describe her\/him as [Blank], [Blank], and [Blank].&nbsp;<strong>Struggles<\/strong>: She\/he struggles to find a way to [Blank] while also balancing [Blank]. She\/he doesn\u2019t want to waste time on [Blank], so she\/he is willing to invest in [Blank] if it means she\/he can [Blank]. She\/he struggles to know [Blank], but once she\/he has [Blank], she\/he knows exactly what to do when [Blank]. Ultimately, she\/he is in search of [Blank] solution.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Not only have you peeled back the layers of each persona, but now you\u2019re able to translate this information and apply it to a<a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-personality-quiz\/\"> personality quiz<\/a>.<\/p>\n\n\n\n<p>It will basically write itself now that you have the psychographics in place, but before you create your quiz, I want to leave you with a few best practices to ensure your personas are as accurate and effective as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer persona best practices to follow<\/h2>\n\n\n\n<p>As you work on the demographics and psychographics of your audience, keep these tips in mind when you create each <strong>customer persona<\/strong>. They\u2019ll help you stay focused on what\u2019s important and give you a cheat sheet to use when it comes time to <a href=\"https:\/\/www.tryinteract.com\/plans\/\">create your persona-inspired quiz<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be specific<\/h3>\n\n\n\n<p>You\u2019ve probably heard the adage, \u201cIf you try to attract everyone, you\u2019ll attract no one.\u201d It\u2019s widely spread in the marketing world because it\u2019s true. Without specificity, your message will lack the clarity your audience needs to make a confident purchasing decision.<\/p>\n\n\n\n<p>This is why I recommend going beyond the demographics when you create a customer persona for your quiz and overall marketing strategy. If you rely on demographics only, your customer personas will miss the human touch they need to be truly useful.<\/p>\n\n\n\n<p>If you were a wedding florist and a couple wanted to book your floral design services, confirming their wedding location is nearby would be important, but that\u2019s just the start.<\/p>\n\n\n\n<p>You\u2019d also want to know what budget range they set aside for the project, when their wedding date is, and what their wedding style is going to be. (Wild Fleurette created <a href=\"https:\/\/www.wildfleurette.com\/bouquet-style-quiz\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">an awesome quiz<\/a> to gather this exact data!)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.wildfleurette.com\/bouquet-style-quiz\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RjeMGuoQJaW5U7oD6aguelth0kSEQZEmUqo25U6UNGZkPfBwdSbu43v-KxH1I1p6hrU2zObQQD4iKr0yDDQdlEEyk5eT4uJwL9-8ck2jWgnv33Adlwj9SIL9QHBNqUPR3wNingyr\" alt=\"quiz cover for What's Your Bouquet Style\"\/><\/a><\/figure>\n\n\n\n<p>Don\u2019t be afraid to get specific!<\/p>\n\n\n\n<p>Many content creators favor broad messaging because they are afraid to alienate a potential customer, but it\u2019s too easy for your content to get lost in the crowd if it\u2019s not specific enough. You\u2019ll see your <a href=\"https:\/\/www.marketcircle.com\/blog\/how-to-increase-your-conversion-rate-via-targeted-marketing-with-daylite\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">conversion rates rise <\/a>when you select a target market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Model your personas after real people<\/h3>\n\n\n\n<p>Remember how defining the psychographics helped us feel more personally connected to each persona? This is because the people we were describing no longer felt like lifeless avatars but rather dynamic examples of people who need our help.<\/p>\n\n\n\n<p>As you write about the struggles and characteristics of people in your audience, there may be a few customers who immediately come to mind. This is a good thing! It means you are modeling your customer personas after real people.<\/p>\n\n\n\n<p>Sure, your <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-definition-under-100-sr\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">customer personas are a fictional representation<\/a> of your audience, but the information needs to have a human touch. One of the ways to do this is to name each persona.<\/p>\n\n\n\n<p>No, really. I mean it.<\/p>\n\n\n\n<p>The examples I\u2019ve used throughout this article have titled personas in the style of \u201cCustomer #1,\u201d but that doesn\u2019t inspire a personal connection. Instead, I should name the persona after someone in my audience it reminds me of or a name that feels like a fit.<\/p>\n\n\n\n<p>The next time I write an email, social media post, or blog article, I can write it as if I\u2019m talking to a human named Samantha or Angelica, not an impersonal \u201cCustomer #1\u201d label.<\/p>\n\n\n\n<p>This will also make it easier once you launch multiple offerings. Some products or services might be a better fit for certain customer personas than others so having real names attached will help you identify people in your audience who fit the descriptions and feel like a perfect fit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.indiegamegirl.com\/buyer-persona-template\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8yVSKu608ccnkt4asLvbGi9CObDOEMA7gN7GdvsI67UD8sejjHdIEIcSfdpUWMpmXcFqQdNx5W9dWxhtKQBlA5bLvoeIkHKPYs9PKyl2hlpoRdp28HFISietd-RlUDVNlAPbk8MJ\" alt=\"Socially Competitive Samantha customer persona\"\/><\/a><\/figure>\n\n\n\n<p>To take it a step further, you could even add a free stock photo to each customer persona to make it feel real. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/unsplash.com\/\" target=\"_blank\">Unsplash<\/a> has a whole library you can choose from. You can also add a quote or saying that the persona resonates with or would say themselves like <a href=\"https:\/\/www.indiegamegirl.com\/buyer-persona-template\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">this persona example from Indie Game Girl<\/a>.<\/p>\n\n\n\n<p>The more real your customer personas feel, the more likely you\u2019ll adopt them into every aspect of your marketing including your quiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collect audience data with a survey<\/h3>\n\n\n\n<p>You know how to access your analytics, but what if you want more <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">qualitative data<\/a>? There is a story behind every statistic in your business, and a customer survey might be just what you need to reveal what that story is.<\/p>\n\n\n\n<p>When you send a survey, you can ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what their interests are<\/li><li>what they liked or disliked about their customer experience<\/li><li>what topics they want to learn more about<\/li><li>why they started following you and continue to follow you<\/li><li>what influences their purchasing decisions<\/li><li>how interested they are in each of your core products or services<\/li><li>any other information that feels relevant to <a href=\"https:\/\/www.tryinteract.com\/plans\/\">create your quiz<\/a><\/li><\/ul>\n\n\n\n<p>For long-form surveys, you can look into tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.typeform.com\/\" target=\"_blank\">Typeform<\/a> and <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SurveyMonkey<\/a> to help you gather data and responses from your customers. Most content creators send surveys through a private email but you can choose to send them through sharing the link on social media as well.&nbsp;<\/p>\n\n\n\n<p>If you decide to send your survey to a larger subset of your audience, keep in mind that some people may not fit one of your customer personas.<\/p>\n\n\n\n<p>The more someone fits your ideal client or customer description, the more relevant their survey response will be. If a person takes your survey and clearly isn\u2019t in your target audience, simply remove their response from the database.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Talk to your customers directly<\/h3>\n\n\n\n<p>While <a href=\"https:\/\/kaylahollatz.com\/blog\/survey-your-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">surveys can be a great way to collect data<\/a> and feedback from your ideal audience, it has some drawbacks worth noting.<\/p>\n\n\n\n<p>One is that your audience may be faced with needing to choose from a series of multiple-choice answers that might not feel like a great fit. They may not have enough room on the survey to give you detailed feedback or the focused nature of the questions could feel limiting.<\/p>\n\n\n\n<p>One of the best ways to get a better understanding of your target audience is to <a href=\"https:\/\/conversionxl.com\/blog\/customer-interviews\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">conduct interviews<\/a> with people who are already audience members and customers. If you want to attract more people like them, why not go directly to the source to see how you can do just that?<\/p>\n\n\n\n<p>Customers will have more to share in terms of how effective your marketing and offerings are, but if you are in the beginning stages of launching your business, it can still be helpful to interview people who are <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.entrepreneur.com\/article\/316290\" target=\"_blank\">following you on social media<\/a> or <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/optinmonster.com\/73-proven-and-simple-ways-to-grow-your-email-list\/\" target=\"_blank\">have joined your email list<\/a>.<\/p>\n\n\n\n<p>No matter if you are interviewing customers or audience members, you\u2019ll want to come prepared with a prewritten list of interview questions. You don\u2019t have to ask your customers the same questions each time, but the questions in this infographic are a good start.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/questions-to-ask-for-customer-persona-410x1024.png\" alt=\"Infographic with 12 questions to ask when creating your customer persona\" class=\"wp-image-10411\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/questions-to-ask-for-customer-persona-410x1024.png 410w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/questions-to-ask-for-customer-persona-120x300.png 120w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/questions-to-ask-for-customer-persona-768x1920.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2019\/10\/questions-to-ask-for-customer-persona.png 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n\n\n<p>After you create a list of interview questions, you\u2019ll want to decide what kind of interview you want to conduct. Here are the most common interview types for entrepreneurs.<\/p>\n\n\n\n<p><strong>Phone interview<\/strong>: One of the easiest ways to conduct an interview with your audience is through the phone. Some people are uncomfortable with being on video, so this may be a good option to set them at ease.<\/p>\n\n\n\n<p>Over the phone, you can ask a prepared list of questions while also going with the flow to see where the conversation takes you. As you talk with each customer, take notes on what questions they are more likely to hesitate on and which answers come more naturally than others. You can also jot down their responses to each question in a spreadsheet to keep all of your notes in one central place. Keep repeating this same process for a few customers and audience members until you\u2019ve confirmed your customer personas.<\/p>\n\n\n\n<p><strong>Video interview<\/strong>: When you interview someone by phone, you\u2019re missing out on seeing their body language. Video interviews allow you to see how a person is communicating with their hands, face, and body in addition to the words they speak.<\/p>\n\n\n\n<p>This can be a good fit for audience members who live in a different part of the world because you can skip long distance phone charges and travel fees. You can also ask to record the video interview so you can revisit it later if you need to. This is one of the most common ways to interview customers because of its ease of use, accessibility, and functionality.<\/p>\n\n\n\n<p><strong>In-person interview<\/strong>: If you want to get to know more about locals in your area who may be interested in your products or services, you could benefit by meeting with them personally for an in-person interview. This is a great idea if you have a few key people in mind that you would really like to get to know and who seem to fit one (or more) of your customer personas.&nbsp;<\/p>\n\n\n\n<p>You can schedule in-person interviews individually or schedule them all in one sitting at a single coffeeshop that is centrally located in your area. Since an in-person interview usually involves additional travel time on their part, you can treat them to coffee or write them a handwritten thank you note as a way to go above and beyond.<\/p>\n\n\n\n<p><strong>Focus groups<\/strong>: If one-on-one interviews feel too time-consuming at the moment or you feel like you\u2019ll be asking a lot of the same questions, you could host a focus group locally in your area or even online through a video conferencing call.<\/p>\n\n\n\n<p>In a market research <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thebalancesmb.com\/what-is-a-market-research-focus-group-2296907\" target=\"_blank\">focus group<\/a>, you\u2019ll gather five to seven people together who fit your customer personas and get their direct feedback on your offerings, marketing, messaging, and more.<\/p>\n\n\n\n<p>People may be influenced to give feedback based on what the focus group says rather than their own opinions, but this format could help open new conversations that wouldn\u2019t have happened one-on-one.&nbsp;<\/p>\n\n\n\n<p>From there, you can conduct an interview that fits your needs and helps you identify how accurate your customer personas are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revisit your customer personas at least twice a year<\/h3>\n\n\n\n<p>If there\u2019s always one thing you can count on when you run an online business is that you\u2019ll constantly be evolving. To make sure these changes don\u2019t affect the effectiveness of your marketing, it\u2019s a good idea to review your customer personas a couple times each year.<\/p>\n\n\n\n<p>Any time you change your niche or shift your brand positioning, you\u2019ll want to update your customer personas and examine if you are still trying to market your products to the same people.<\/p>\n\n\n\n<p>The easiest way to do this is to put an automated reminder on your calendar so that you check in regularly with your customer personas. Another way is to review them each time you are about to launch a new offering.<\/p>\n\n\n\n<p>By revisiting your personas, you\u2019ll keep them top-of-mind as you create new messaging and evolve your brand with a high level of intentionality.<\/p>\n\n\n\n<p>You\u2019ll also want to regularly review your quiz once you create and publish it on your website, which I\u2019ll show you how to do in just a second.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2Zp1bVv3Zf-LwXMO-ArDV4XNcsUwDhL2kGR8cv10QEWugsguhyuQHGi6Cu5umTZ2Nvp3xNXVt2Pp2ndJVdw4SQbUdUG6tEkivTt4svYnGr4Sldp5laLfCFtMwd66BnDc1SBkO6lt\" alt=\"\"\/><\/figure>\n\n\n\n<p>Your analytics dashboard inside Interact will show you the statistics you need to know along with a full breakdown of what quiz results your audience is receiving.<\/p>\n\n\n\n<p>This is a great way to keep an eye on who is most attracted to your brand as it grows because each of your quiz results will be created from your customer personas. This is what we\u2019ll talk about next as we <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\">turn your personas into engaging quiz results<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using customer personas to write personality quiz results<\/h2>\n\n\n\n<p>You might be wondering why you are diving into how to create a quiz now instead of starting with a quiz in the beginning. It\u2019s difficult to decide what your quiz results should be without fully understanding your audience and customer personas.<\/p>\n\n\n\n<p>That\u2019s why we lead with the personas. Your quiz results will come more naturally when you work backwards and understand how to separate your audience first.<\/p>\n\n\n\n<p>Also, without clear customer personas, your personality descriptions could feel bland and lackluster. You want people to walk away feeling like you totally get them in a way others don\u2019t, not give them a broad description that doesn\u2019t fit them.<\/p>\n\n\n\n<p>You only have a few moments to make a great impression after someone takes your quiz.<\/p>\n\n\n\n<p>Let\u2019s make sure the impression is memorable and positions you as an expert who knows your audience on a deep level.<\/p>\n\n\n\n<p>As you write each quiz result, keep in mind that you\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a title for every personality type (which can connect with your customer persona)<\/li><li>visuals that bring the personality type to life on the page<\/li><li>paragraph that quickly describes each personality type<\/li><\/ul>\n\n\n\n<p>Let\u2019s start with the first step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deciding on a personality type title<\/h3>\n\n\n\n<p>The very first thing someone sees when they complete your quiz is the title you\u2019ve given them. If the title is boring or irrelevant, people may not stick around to read the rest of your personality description no matter how hard you\u2019ve worked on it.<\/p>\n\n\n\n<p>Each title should include a descriptor that defines each personality type with an optional adjective to further differentiate your quiz from others.<\/p>\n\n\n\n<p>Here are a few personality type title examples from real quizzes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Caretaker from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/medleythink.com\/brand-archetypes\/\" target=\"_blank\">brand psychology quiz<\/a><\/li><li>The Independent from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nancylevin.com\/quiz-relationship\/\" target=\"_blank\">relationship style quiz<\/a><\/li><li>Minimum Viable Funnel Maven from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/chanteusemarie.com\/quiz\/\" target=\"_blank\">sales funnel copywriting quiz<\/a><\/li><li>The Queen from a <a href=\"https:\/\/quiz.tryinteract.com\/#\/5bd4ceb45cea750013d48e45\">career type quiz<\/a><\/li><li>The Educator from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/kaylahollatz.com\/brand-voice-quiz\/\" target=\"_blank\">brand voice quiz<\/a><\/li><li>The Adventurer from a <a href=\"https:\/\/www.builttosoar.com\/business-flight-test\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">business coaching quiz<\/a><\/li><li>Oprah from a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.erikaholmes.com\/\" target=\"_blank\">brand persona quiz<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/thecopywriterclub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kvmZAy9Iuoni9KKkbjIZWVk8GPIz2Cve40shUOwfOmDSuBcxJ4F_Y46qPDS1ohXEacysMEAVB35TVbw0ur9VYamGUQIeOiqaHSdsDzP_daAEO5tDN7kC6zk_BeXZkEyzJiI4IvjZ\" alt=\"Quiz result from the Copywriter Club quiz\"\/><\/a><\/figure>\n\n\n\n<p>You can take inspiration from your customer personas to create personality type titles that fit your audience. In my earlier example, the stay-at-home mom persona we have now titled \u201cSamantha\u201d instead of \u201cCustomer #1\u201d could inspire many different quiz result titles.<\/p>\n\n\n\n<p>Looking back at the list of psychographics, we can pull out the most defining characteristics of this persona. If I wanted to specifically give quiz results based on each persona\u2019s life stage, I could title the result \u201cMotivated Mama\u201d so it fit the person\u2019s personality and lifestyle.<\/p>\n\n\n\n<p>If that didn\u2019t feel like a fit, I could also pursue a quiz result title that spoke to her habits and collaboration style by calling her \u201cThe Organized Implementer.\u201d Both titles fit the descriptions I wrote earlier, but they both are helping her uncover something different about herself.<\/p>\n\n\n\n<p>A quiz result like \u201cMotivated Mama\u201d would help women who fit that persona find resources and solutions for creating passive income while juggling motherhood. \u201cThe Organized Implementer,\u201d however, would help people with this result take action on strategies they can immediately implement to earn more passive income while they create an organized system for tracking their progress.<\/p>\n\n\n\n<p>Depending on how I want to market my products and services, I can decide which feels like the best fit. Because I\u2019m going to be focusing more on giving my audience goal-oriented activities, I might choose \u201c The Organized Implementer\u201d as a title.<\/p>\n\n\n\n<p>Here\u2019s what the title will look like once it is inside Interact.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7fJpgzzPw9BRTqrPT1fEVJz3htjSBIC92dmML8v2nK6dXsfHJRa53gRUcywCqiiUMukzB9C9uukcnjGIAacCBHc7czA5knvQYyZDw7KpxQPpVkOy8L26OKtQvSB0HPI9C_juUQal\" alt=\"\"\/><\/figure>\n\n\n\n<p>I can follow the same process for the other two customer personas. Once I have my quiz result titles set in stone, I can move on to choosing imagery for each result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add personality with imagery<\/h3>\n\n\n\n<p>Since <a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">we process visuals 60,000 times faster than text<\/a>, it\u2019s a no brainer to add a graphic or stock photo to each personality type. This will visually communicate what their quiz result is before they read more about it.<\/p>\n\n\n\n<p>You can choose stock imagery to help your quiz results come to life. If you\u2019d rather create branded graphics or your own lifestyle imagery, feel free to include that as well. You should be able to find stock imagery that fits your brand colors and style.<\/p>\n\n\n\n<p>Interact has a built-in stock imagery search tool that makes it even easier to find photos for each of your quiz results. With my example in mind, I might try to search for a keyword like \u201corganization.\u201d The sample of stock imagery it gives me feels more corporate, which won\u2019t be a fit for my casual audience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iwZ0ir4OoEpTnxNILPsKkJddFLwZo48fbiVp8dZZgF12Io1ATZ7UOWSp77mTx6X5rwX8GTWbHHIl9saN5kHy0fxtSnx5QZDKsMZdHFM4AKZflEGc0fkh13Hm7glM7SFPSBQbbMga\" alt=\"\"\/><\/figure>\n\n\n\n<p>I revisit the stock image library, only this time, I type in the word \u201corganized\u201d hoping that it will give me different results. Luckily, I\u2019m able to find a colorful and feminine image that feels like a great fit for \u201cThe Organized Implementer\u201d type.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/BPxXxQ1z_s2cGrE3kHiaDOdaAb73qLBDtnwWNcs37NHfmuW06fFxdy_sPSxFj0UbabBGrCqPZP84HNF1CX_mUQCOPMZh0FyrG1WEZD7WcdOU-0hSgYp7295poSPwYVlvUbL79KEu\" alt=\"\"\/><\/figure>\n\n\n\n<p>I select the image in the bottom right as my highlighted image for this quiz result and crop it accordingly. Once I do that for each of the quiz results, I\u2019ll be ready for the next step.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7wIrb8RroaB58ZkMNjrPwprBhx72bastYd2pnBSfBN0-OgSxIHHeq2b_40QWA6Hlxl62ZErdYiyJ-7ZoOPDpcqG4Zj42p2g_nmKOk8qc5qVLNuBOIEkhcnYLslLyu5DWZDXC8yLC\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personality description for each quiz result<\/h3>\n\n\n\n<p>This is where your customer personas will really come into play. Reviewing your psychographics, you\u2019ll be able to pull details from what you\u2019ve already written to create short personality descriptions that fit each audience type.<\/p>\n\n\n\n<p>I recommend keeping your personality descriptions to <a data-wpil=\"url\" href=\"https:\/\/www.tryinteract.com\/blog\/quiz-result-landing-pages\/\">three or four short sentences<\/a>. This will give you enough room to specify what is unique about each quiz result without overwhelming your audience with information.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kaylahollatz.com\/brand-voice-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/p2Cc0bdDnvjdeOILuENUm4FlSOkrQ9pC-MzTnZ2kQHYvrWJyU-NXob8t9fG-JAtfB10bc6uNq0bCtIvYq0kBX--6ssZzGFn2fHluBAYU-8fFYaDQc4fgr4xq-ReYfv7suLL5C7OZ\" alt=\"Educator quiz result from Kayla Hollatz quiz\"\/><\/a><\/figure>\n\n\n\n<p>If you want to add more information to your personality descriptions, you can do so in a landing page (<a href=\"https:\/\/tonicsiteshop.com\/quiz-margarita\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">like this<\/a>) or a <a href=\"https:\/\/help.tryinteract.com\/en\/articles\/1002333-part-4-follow-up-emails\">follow-up email sequence<\/a>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tonicsiteshop.com\/quiz-margarita\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/4mlkg7CbfVFrpN07CN03GASe7BgIsDA-zXIGQtaON28rsIdHRlX5YXbWdn6vN9dUzEqUKveT4QEGHyvi5wUj_Gl3SmRDHPlfr2d9qR9N-yKQiw9_FXUAyu5CN-xzNfwL4RamD_i-\" alt=\"Margarita quiz results from the Tonic Site Shop\"\/><\/a><\/figure>\n\n\n\n<p>I\u2019ll be using the short descriptions for my example. I already know that \u201cThe Organized Implementer\u201d is a type of my audience that loves to take decisive action, stay organized, and follow a to-do list. I can use some of these details in my descriptions to make them pop.<\/p>\n\n\n\n<p>Here\u2019s a template I\u2019ll be working from that you can use for your own quiz results.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Title<\/strong>: [Blank]<br><strong>Description<\/strong>: As a [Blank], you\u2019re known for being [Blank], [Blank], and sometimes a little [Blank]. You\u2019re driven by [Blank] and value [Blank]. You are focused on accomplishing [Blank] so you can [Blank], but you\u2019ve been struggling with [Blank] along the way. I\u2019ll show you how to [Blank] so you can achieve [Blank] in no time &#8211; check your inbox for more details and a few goodies!<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You can change the voice of this template to fit your own brand voice so everything stays consistent, but this gives you a good start. I\u2019ll use the same template to create a description for my quiz result example.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Title<\/strong>: The Organized Implementer<br><strong>Description<\/strong>: As an Organized Implementer, you\u2019re known for being disciplined, driven, and detail-oriented. You value spending quality time with your family, so any strategy you implement <em>has<\/em> to save you time. You are focused on creating passive income streams so you can spend more time away from the computer, but you\u2019ve struggled to find a diversified business model that works for your blog. I\u2019ll show you how to create a blog that\u2019s intentionally set up to earn passive income so you can start working from a place of rest and purpose rather than hustle &#8211; check your inbox for more details and a few goodies!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Notice how many of the same details I used for the personality description are found in the psychographics section I put together earlier. I\u2019ve already done so much of the work so why not use what I have to create something engaging for each quiz result?<\/p>\n\n\n\n<p>I\u2019m all about working smarter rather than harder.<\/p>\n\n\n\n<p>When I\u2019m ready, I can copy and paste each description into the corresponding quiz result pages within the Interact platform. After adding a simple call-to-action button that points to my free resources page, I\u2019m finished!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/F2in4jCuqbMlo5Bfn-FsjoHGOOrz_dQHlIaH77hPv7KmgpiB_LQJOtIwhW6tO4QNU3qVC4V9OYnQs4SeNFfZkBDPs-KYVvUf4-JSeLTnln6qi50VrINUZnEx0BufxQBu5yrWgvpS\" alt=\"\"\/><\/figure>\n\n\n\n<p>All that\u2019s left to do is <a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-write-quiz-questions-and-answers\/\">create quiz questions and answers<\/a> that will lead my audience to the quiz result that fits them best. Then I can publish my quiz and promote it on my blog, social media, website, and beyond.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tryinteract.com\/blog\/how-to-make-a-personality-quiz\/\">To learn more about how to create the rest of your personality quiz elements, click here<\/a>.<\/p>\n\n\n\n<p>As I close this article, I challenge you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>create two or three customer personas<\/strong> based off of your audience data and feedback<\/li><li><strong>write quiz results<\/strong> based on the customer personas you\u2019ve created<\/li><li><strong>launch and promote your quiz<\/strong> so you can gather more audience data<\/li><\/ul>\n\n\n\n<p>Think you can handle it? (I know you can.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want your audience to respond to the quizzes you create, you can create customer personas. Find out how to create your personas today!<\/p>\n","protected":false},"author":32,"featured_media":10410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-10409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Customer Personas for Your Personality Quiz | Interact Blog<\/title>\n<meta name=\"description\" content=\"If you want your audience to respond to the quizzes you create, you can create customer personas. 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