You may have heard marketers talk about how \u201cthe money is in the list,\u201d but how do you entice people to sign up for your email list in the first place? <\/p>\n\n\n\n
In order to make more sales and generate more leads, you need to have a compelling reason for someone to give you their most prized online possession: their email address. <\/p>\n\n\n\n
Once you unlock access to their inbox, you can communicate with them at any point without worrying about pesky social media algorithms getting in the way. Sounds like a dream, right?<\/p>\n\n\n\n
So how do you attract the right people and get them to join your email list community in a way that feels natural and value-driven?<\/p>\n\n\n\n
By launching your first online quiz<\/a>!<\/p>\n\n\n\n That\u2019s exactly what Jenna Kutcher<\/a>, the savvy entrepreneur behind the multi-million dollar empire. Since Jenna generates most of her profits from her email list, having the right lead magnets<\/a> and list building strategies is her top priority. <\/p>\n\n\n\n Her most effective list building strategy to date? Using her Interact quiz<\/a> as the main entry point into her wildly successful personal brand. <\/p>\n\n\n\n Since Jenna Kutcher<\/a> is pretty much a household name in the world of online entrepreneurship, you may already know a bit of her story. We\u2019ll give you the CliffNotes version. <\/p>\n\n\n\n Jenna started a photography business after purchasing a $300 camera on Craigslist. What started as a way to explore her passions outside of her monotonous nine-to-five day job<\/a> became a six-figure wedding and portrait photography business in a few short years. <\/p>\n\n\n\n After teaching her audience of photographers how to grow their own businesses by utilizing social media and email marketing, she widened her audience to creative entrepreneurs and became a full-time online marketing educator<\/a>. <\/p>\n\n\n\n Since then, she has created a multi-million dollar personal brand<\/em> that allows her to use her influence and relatability to generate serious profit from her online shop<\/a>, online courses<\/a>, brand sponsorships<\/a>, affiliate marketing<\/a>, and more. <\/p>\n\n\n\n You might know her as the girl<\/a> who unashamedly loves mac-and-cheese, midday naps, and wearing yoga pants, but she\u2019s more than that. She\u2019s a total boss at generating leads with email opt-ins, and her most successful opt-in ever has been her Interact quiz<\/a>!<\/p>\n\n\n\n In this interview, we ask Jenna: <\/p>\n\n\n\n To be the best, we have to learn from the best. <\/p>\n\n\n\n Get your notepad ready so you can jot down some golden nuggets of wisdom Jenna Kutcher shared during our interview. <\/p>\n\n\n\n Q: So Jenna, when you created your first online quiz, what were your goals? <\/strong><\/p>\n\n\n\n My goals with the Secret Sauce quiz<\/a> were twofold. I wanted to create a fun email opt-in<\/a> but also to use the quiz to segment my email list. <\/p>\n\n\n\n Since I went from being a photographer to an online marketer, I use the quiz to help me understand what my audience is struggling with and where they\u2019re at in their journey. Then I put them into buckets in order to serve them WAY more intentionally. <\/p>\n\n\n\nAn interview with Jenna Kutcher about her successful online quiz<\/h2>\n\n\n\n